Digital Coupon Revolution high rate of use

When most coupons are still distributed through weekend newspapers, the use of digital coupons is growing at a high rate. In 2011, Emarkete expects nearly half of online consumers to redeem at least one coupon on line or online. The ever-increasing usage rate and the big line of mobile coupons will propel the use of several coupons.

Several big reasons to promote the hot coupons, the recession, the internet has gradually become a channel for people to shop and search, of course, as well as Groupon and LivingSocial as a daily group of group buying site popular. This year, Emarkete expects 88.2 million of American adult users to redeem at least one coupon online or offline.

Most of the coupons come from group buying sites, where users pay first and then exchange discounts when they spend. The Morpace report says 32.5% of Internet users have downloaded Groupon coupons. Unlike other online group buying users, Groupon's users are younger, aged 18-34, and have higher incomes.

Group-buying sites like Groupon and LivingSocial mainly serve small and medium-sized businesses, but national brand users are also swept by the wave. But the brand in the participation Group purchase sale business, should pay attention to group buying website and general coupon website difference, both target audience and business model have very big difference, this is big brand in participate in group buying, should pay attention to.