Digital Life! The little story tells you what big data is.

Tool manufacturers deliberately hype large data to achieve the purpose of selling products, but the result is a lot of people on the concept of large data fog. In fact, the big data happens to you and me, although you can't see it, it always affects our life.





at this stage, and large data-related enterprises have three kinds. A tool company, they advertise hardest and blow up big data bubbles because they want to sell their products to businesses, companies that rely on big data for consulting services, and companies that actually have big data, and they have a stake in US, This is what the following little story is about.





First Story, department store know girl pregnant





United States Target department store online a set of customer analysis tools that can analyze customer purchase records and recommend products to customers. Once, they deduced that the girl was pregnant, based on a girl's shopping record at the target chain, and then started recommending a series of maternity products to girls in the form of a shopping manual. This makes the girl's parents furious, the truth is that the girl concealed the pregnancy message.





comments: Seemingly disorderly purchase list, after the comparison found that the law and inconsistent with the regular data, often can draw some real conclusions. This is the application of large data.





second story, sogou hot words in the business opportunities





Wang Jianfeng is a comprehensive web site editor, based on the number of visits to the examination is the editor to face every day. But in the annual rating, he is known as the PV king. It turns out his secret is to do hot news. Wang Jianfeng developed a look Baidu search the list and Sogou hot List of habits, so, he will select the enthusiasm list on the news events to edit, the attention of the people naturally more.





Comments: Sogou has input method, search engine, those in the input method and search engine repeatedly appear hot words, is the search dog Hot List source. Through the comparison of massive vocabulary, find out which is the Netizen's attention. This is the application of large data.





third story, Aliyun knows who needs a loan





This is a story told by Ali. Every day, a huge amount of transactions and data in Ali's platform running, Ali through the last 100 days of data analysis, can know which merchants may have money problems, at this time Ali loan platform may be the horse, and potential loan object to communicate.





Reviews: Generally speaking, the data is more authentic than the text, which reflects the normal operation of a company. Through the massive analysis obtains the enterprise the management situation, this is the big data application.





fourth story, mobile retain lost customers




After the
iphone entered China, hardcore Mobile subscriber Wang Yongming joined the army of the Unicom contract machine. Because the contract machine undertakes a large number of call content, Wang Yongming The global pass into a dynamic zone. Three months later, Wang Yongming received the 10086 phone calls from China and introduced him to mobile's preferential tariff activities. A mobile staff member said that operators will keep the user data, if the phone bill plummeted, basically is the loss of precursors.





: To hundreds of millions of users to create a database, by tracking the user's phone consumption, operators can know which users are losing. This is the application of large data.





Fifth story: How to save money for working-class





SAIC-GM Wuling Xiaowei, is a net-buying expert. Different from the market's laborious bargaining, Xiaowei's approach is much simpler, landing a variety of parity sites, and then choose the cheapest regular store orders.





Reviews: Price comparison site through a large number of product information to crawl, such as grasping Jingdong, cat, easy to buy data, and then the prices from low to high to arrange, which is also a big data application.





Sixth Story: Public opinion supervision of PR companies





This is the story of a former PR man. She was involved in and indirectly involved in a number of crisis PR events, such as NVC Lighting's founder shareholder debate, such as the Luo hit Siemens fridge. She says that every day she goes online to search for the heat of events and then decides what to do next.





Reviews: Virtually every search you make is based on massive data, which is actually an application of large data.





Seventh story: Business networking starts to determine Pepsi's marketing plan





These days, advertisers are becoming more and more refined, and they want to spend every penny in return. In the face of a variety of marketing activities, in the end which is the most appropriate? Pepsi's approach is simple, they buy social information to optimize the company's SocialFlow services, data analysis, so as to know what kind of marketing activities to spread better.





comments: Advertisers increasingly like to pay for similar social flow services, based on massive data analysis and then come to the conclusion of the enterprise marketing behavior, but also large data applications.





8th story: Every day, we use large data to complete the micro-letter interaction





farmland is a 85 little girl, every day she used micro-letter to record mood, and share pictures with netizens, in addition to a variety of voice chat. There are hundreds of millions of people like farmland in the country using micro-letters, every day there are big data on the micro-trust platform running.





: You may not know, but you are using the tools associated with large data every day.





nineth story: Big Data Saved every "geography idiot"





Li Xiao was a "geo-idiot", so he downloaded a map of high Germany. Navigation is not installed because the product is paid and occupies more than 3G of memory. With a little bit of traffic, Li Xiao can look at the location on the map, as well as the surrounding buildings.





Reviews: Although Li Xiao doesn't know what large data is, every coordinate that jumps out of his map screen is actually stacked with large data.

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