Digital Marketing Architecture Professional website Rackspace Digital Senior Contributor

Most people don't shop on smartphones and laptops, and don't share the shopping process with Facebook friends and Twitter followers. But the brands below want to change that. Analysts have been predicting for years that the rise of mobile social shopping will fundamentally change consumer shopping habits.

The logic behind it should be this: mobile phones have become the center of our social and digital lives. If brands can influence us in this area, they can turn us into supporters of social media brands. Mobile E-commerce is on the rise, and the number of individuals who publish and brand-related tweets in social media is growing.

While mobile social shopping is far from mainstream, many users prefer to shop privately and socialize on Facebook and Twitter. However, this cannot prevent some companies from trying. The following 3 brands are launching new advertising campaigns and apps that challenge the limitations of mobile social shopping.

Wanelo: New Digital wall

Where is the future of mobile social shopping? Take a look at these three attempts.

Wanelo is the abbreviation of "Want, Need, Love" and a successful example of social shopping. It's much like Pinterest only the additional information is more commercialized. Wanelo himself as a digital wall, with 11 million of its users browsing other users ' favorite products and paying attention to each other. At present Wanelo has more than 12 million kinds of goods from 30多万个 stores.

The company was established in 2011 and has experienced explosive development. Wanelo user 90% is a woman, 60% is under 24 years of age.

Starbucks: A push for a cup of coffee

Starbucks is a model to push the brand social mobile marketing strategy into the physical store environment. The company's Tweet-a-coffee (a cup of coffee push) activity brought in more than 180,000 dollars in sales in the last months of 2013. The coffee maker encouraged users to send 5-dollar Starbucks cards as electronic gifts to friends by sending tweets to @tweetacoffee.

Wheretoget: the fashion of crowdsourcing

Where is the future of mobile social shopping? Take a look at these three attempts.

Wheretoget is the fashion industry's Shazam (music recognition software), the different point is that the application of the crowdsourcing rather than the algorithm to run. Users can take pictures of the clothes they see on the street and post photos they see on the internet and upload them. Other users can "like" the costume and tell the publisher where to buy it.

From "emerging" to "transformation"

Clearly, brands are entering the forefront of new social mobile commerce, but face considerable difficulties. One is the user group distribution, the age may be just a number, young people (Cross-century generation and 25-34-year-old crowd) like mobile shopping. People over the age of 50 will not adapt quickly to this change.

In addition, gender differences cannot be overlooked. Wanelo and Wheretoget users are very much in favor of women, and the successful targeting of male social shopping apps will have a bright future.