Digital marketing towards the 3.0 era are we ready?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In 2.0, even 1.0 times, we can only blindly send rogue mail, on the BBS published soft text, set up a theme website for advertising activities. Although accurate, but not efficient.

What we are doing in the 2.0 era:

According to your product, write a sensational and sensational BBS irrigation copy, take a lot of digital photos, plus a few nonsense type of DV short film (No high-definition video camera, with mobile phone shoot);

The copy, photos, DV uploaded to their website, but also will be posted around the copy, the more the better, upload photos to share the site, DV upload to YouTube, Youku, potatoes, 56 ... Set up an account on Twitter;

Take some free samples to the relevant BBS moderators, blog cattle, the Chiefs in the Community circle, let them identify, write some independent comments;

Save the money to buy a few cigarettes, buy some search engine keywords, the search engine sales staff will help you how to do a good job search engine optimization;

(The "Advertising is dying", Himalaya Bear)

3.0 New Trends

The network of 3.0 times becomes true gradually, the socialization effect intensifies, people organize daily activities through the network, SNS website will penetrate into real life more. The boundaries of social networking are blurring, Digg supports Facebook extensions, and most of Twitter's functionality is available in Gmail, and there are Web sites that integrate social services, landing at once to synchronize all social applications ( For example, IGoogle's newest homepage provides a socialized widgets. Unlimited sharing unlimited sharing, any outstanding advertising works will be unlimited sharing, the speed is amazing, and very accurate, the circle of talent will know. The RSS service accelerates our world, and people are more likely to read what they like, the clear structure, the short one (which is why Twitter is popular).

Web-ai (website intelligence) has become ever more powerful. Only Amazon was able to reach the Web-ai level a few years ago, but these years domestic websites focus on improving their data analysis algorithms, and data mining engineers are also springing up in China. such as watercress, Ali are the master of this aspect. Personally feel that the development trend of Web-ai is obvious, such as you in the watercress submitted several books you are interested in, you read the book, the engineer will calculate your gender, age, income and other sensitive information. These more accurate results will help advertisers achieve more precise customization, which will also prompt us to accelerate the conversion of advertising fees to CPA,CPS.

After talking about the direction of Internet service, let's talk about equipment (what equipment to access the Internet will be the key to the future). Smartphones will be popular (nonsense.) )。 Whether it's Symbian, Android,iphoneos,webos, or WM, whose strategy is more open, who will attract more advocates.

The 3.0 era will be a large-scale web interface designed specifically for mobile phones and tablets. Traditional Web page layout can not meet the 3-inch screen-10-inch screen equipment applications, when the wireless service over the Internet business, the traditional Web portal (Sohu, Taobao) page will be typesetting. Another good complement is the development of a large number of mobile apps (mobile apps) that will become an important interface for the WEB2.0 Web site towards 3.0. Whether it is Ajax or Flash, the mobile client will have a good presentation. There are already a lot of social web apps in the iphone and Gphone phones. These make sharing more convenient, and people will be able to use mobile phones anywhere, any time to share what they are interested in.

The era of WAP pages will be terminated? WAP pages will only exist at low-end handsets. Rich-media browsers in mobile phones will become more powerful, such as the iphone's Safari,google Android, which will also offer an upgraded version of Chrome Lite. The only thing that could limit these apps is cell phone batteries.

3.0, are we ready?

3.0 when will it be? If anyone can speed up industrial change, who has the ability? That's not Apple, the day that Apple released its tablet itab (I guess)-2010, when web3.0 arrived. The arrival of the 10-inch device will truly improve the user's wireless application experience.

2010. Digital marketers, are we ready?

What should marketers do? The answer is not in this article.