Dim profit Model Shopping Guide website development direction

In our society, the development of any industry is based on the experience of predecessors. Taobao shopping site for the http://www.517588.com is no exception. This kind of website experienced several years of development, there are many successful operation, experienced old webmaster, to learn from them is very necessary. So, what is the future of the shopping guide site? I would like to illustrate, now such as Heng Mei shopping site or more prevalent, the basic shopping guide services and information combined to enrich the content of the site, so the development trend is still good. For now dabble in this field many stationmaster, already obviously felt to do Taobao guest the chance of making money is decreasing, why can this kind of phenomenon happen?

Shopping Guide website (http://www.517588.com) The white point is to eliminate the various doubts of consumers, to help netizens make consumption decisions. Do shopping Guide website, although most people do Taobao guest, although the Commission returns attractive, also need not invest money, the risk is small, but want to succeed but not easy. Although the current shopping guide website to the E-commerce site to import less than 5% of the traffic, but with the online market competition is increasingly fierce, shopping guide website for the role of the site for the use of the web will be further strengthened.

Because many industries in the initial stage, everyone in a starting line, after several years of discipline and adhere to the people, are already a battle, the market grasp the precision, profit point of the foresight, the professional degree of the industry has not been the same as the fledgling people. However, this does not mean that there is no future on the Amoy site, the market still has the opportunity, but the time for the success of the corresponding extension of it.

In marketing, the most common way is funnel-style marketing. Funnel-style marketing specifically like this, a subject on the Internet to publish a preferential information, this message has enough eye effect, such as 10000 people see this message, 1000 of them click on the information link into the site, and then another 100 people carefully read the content of the information, and reached the personal communication, Finally, 30 people completed the purchase behavior, the process is like funnel filter, precipitated a minority purchase behavior, this is the basic model of funnel marketing.

So, for the Heng Mei Shopping Guide website, how to make use of this principle, and gradually expand the business? A mature website will not only do one commodity, but, also absolutely will not do too large range of goods, is a professional, vertical field. Release a product of preferential information, access to 1000 people, 100 user consultation, and finally 30 people reached a deal agreement. So, this time analysis is very important, other individuals are what reasons to give up buying? Is it price, quality, or other reason? Now the commodity has been diversified development, the same category of products, according to the different consumers can be divided into high school and many grades. If the user thinks the price has the problem, then we may add some related products on the website, similarly, if the consumer wants to purchase and the main push product related product, then may add the related commodity to display.

The main energy to do a mature product, and then to this product as the core, and constantly add related products this is the current most Taobao shopping guide to the development of one of the ways. As far as possible to increase the number of users to communicate the conversion rate, even if only increased by 10%, this is a no small progress.

With the decline of many group buying sites last year, stick to buying sites are looking for new profit points. In addition, the current rebate network has also been recognized by users, many group buying site also began to transform to do a rebate. This gives the common Taobao shopping site brings greater pressure, every step we need to the market for careful research and investigation, the user conversion rate to maximize the risk spread to different products, a variety of profitable ways to coexist, at the same time to single-minded, this is an excellent, sophisticated shopping guide the future direction of the development of the site!

It takes a mind to run a shopping station.

To be a well-known shopping guide site, in fact, to spend a lot of thought, first of all to choose the goods should be seasonal: "For example, Shanghai is a coastal city, cosmetics and costumes more dominant, and buyers in the choice of buying time will also make regional choices." Now the consumer is very rational, to let users in a short time to believe that you promote the product is not easy. ”

After the website completes, must have own detailed business plan, and not think of the time on the maintenance, idle time update, is not such, operation is a long-term process, it is necessary to adhere to and patience, do not give up halfway, some people did 1-2 months to see their income or 0, I doubt my website is a problem, their ability is not a problem, they are not done wrong, feel that there is no need to spend time on the above, in fact, this time into a confused period, you must be able to stick to it, rather than give up, so that the work before all in vain, so adhere to, adhere to, insist!

Hazy Profit model

I think the profit model of the website is mainly on three kinds: one kind of shopping mode; Shopping for the main site or to see how you promote, because the promotion is the fundamental. Only you promote out, and is very effective promotion, others will be through your website to look at goods, so you can get commission!

Shopping Guide Website is the development of E-commerce products, with the development of E-commerce, shopping guide site will also generate more profit model, in fact, more profit model Lou is not clear, if I want more profit model, I also do this go.

Some experience of doing shopping guide

1, do not think the Commission is high, to promote some unfamiliar goods. It is best to start with the goods you have bought and used.
2, novice first familiar with the operation process, how to post, how to link to your space, you must operate more practice.
3, pay attention to "Amoy" merchandise, we should pay attention to select high popularity, cost-effective goods, according to different seasons and consumer groups, adopt different promotional strategies.
4, in order to find as much as possible to target customers, Taobao Forum, space, Baidu Bar, their own blog, MSN, QQ space, as far as possible, use all platforms recommend merchandise.

Written in the last

Although not like microblogging, mobile Internet, application store so big Fry, and many prescient webmaster has been through the shopping site to make a lot of money, and now a lot of shopping, but more well-known but a few, the current shopping guide Web site profit Model single, In addition to the Web site Alliance to provide revenue and advertising revenue is almost no profit model, a single profit model will not prop up the rapid development of commercial web sites, to explore the profit model is doing a good job, a big shopping guide site one of the basic factors.