Ding hui Li Muqing: Heavy game viscous strong platform business should provide a convenient payment module

The investment community September 4 News, the Qing KE group sponsored the "second http://www.aliyun.com/zixun/aggregation/13343.html" > China Mobile Internet Investment and financing Summit, held in Beijing, Ding Hui, deputy president Li Muqing said, The characteristics of the light game is that, with a number of very many, really can become a paid user conversion rate is very low, mild game to the user's persistent stickiness is not enough, light game more is with the supplier's cooperation.

And the heavy game shows the characteristic is very strong stickiness, also has the very strong continuous operation ability. They show a relatively small number of pay, but the AP value is relatively high.

Li Muqing pointed out that if the game company is to be profitable, Taiwanese companies should provide a relatively complete and convenient payment module, or the system, can help the game fast or convenient for the users with the desire to collect fees. Some game users are very many, do not make money in the final payment of the link is missing a convenient way. "Platform users to help the developer or the game team to do the work, from the income point of view, if there is a better game theme and good game products, making money is to make more and less money." "Li Muqing said.