Dingdao: Internet thinking is not a pseudo proposition, the key depends on how you use

March 31 news, Internet thinking is to subvert the modern business rules of the new thinking, or downright false proposition, has been aroused concern and discussion, never interrupted. A few days ago in Boao Forum more than internet big guy again take the internet thinking axe, even Liu Blunt, the internet does not surpass the traditional enterprise's so-called thinking.

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on the day of the Forum, Sina CEO and chairman Cao Chao, Gree chairman Mingzhu, Jingdong CEO Liu, Soho China chairman Pan Shiyi, Baidu President Zhang, and so on the internet thinking and commercial nature of a discussion. "I don't know what internet thinking is," words, the CEO of Sina. Then Jingdong CEO Liu echoed "First for me, I feel in the internet industry for 11 years, I have never felt that the internet is a special thinking." So far, I think that all the business model of Internet, any Internet enterprise, especially the enterprise that can continue to succeed, will find that it does not have a so-called thinking beyond the traditional enterprise.
 
Dingdao: Is the internet thinking really a pseudo proposition?
 
After a few days of fermentation, this forum sparked the discussion up to the "Internet thinking false theory" height, some people think that internet thinking is a pseudo proposition, there is no internet thinking, because the internet how to develop after all is just a tool. Some people think that the advent of the Internet has changed the organization structure and production mode of the enterprise, even people's way of thinking, fundamentally subversion of the current business situation, bringing a new face.
 
in the author's opinion, there is no right or wrong opinion in the view of what circumstances and context to say, under what circumstances to apply. Whether the internet thinking is a pseudo proposition first, but it is certain that the advent of the internet has indeed brought us more than any revolution and new technology brought about by the changes, but now the industry for many new ideas and models of application more stay on the surface of the concept, not really landed, so will be criticized. such as the Shaolin Temple overseas layout, we say that it has internet thinking, Li Ning Line store closure we say that its lack of internet thinking and so on, there are all kinds of consumption of "internet thinking" concept of the phenomenon, big things have been pulled on the internet thinking, resulting in this vocabulary is often like success as a derogatory word.
 
over time, I have expressed on several occasions what changes I have made to China in the more than 20 years since the Internet entered China, and why Baidu, Tencent and Alibaba will lead this industry with such astonishing results. I passed the rigid needs of primitive people in primitive society, to elaborate and explain: in primitive society, human beings live in groups, a person found a prey (this is the process of information discovery, this link is the representative of the enterprise is Google and Baidu), and then through the voice and gestures to tell compatriots (this is the process of information dissemination, representing the blog, News portals, and so on, and then discuss the capture plan (information interaction process, representing micro-blog, push the Principal level), and then began to implement the Catch Action (information translated into action implementation, representative of the electricity dealers).
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through the behavior of primitive society, you can draw a conclusion that the following types of enterprises in the past, now, the future gain the leading edge: related to information mining and dissemination, and even use! We find that in this process, the Internet is not only a cold tool, it is not a change of thinking.
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Universal Lu did a summary of experience: On my own, the past always feel that the Internet is just a tool, the enterprise someone to use it, no need everyone understand all use, always feel the mouse can not be a universal joint. Now different, grandson and grandson come back to tell me the Internet, the Internet has changed from a tool into a thinking, a culture, a kind of work and life status, printing products are already in sight. What to do? Only study hard, good scholar can, many people into.
 
in short, internet thinking is not a pseudo proposition, the key depends on how you use.