Dingdao: The development of the Bowser network

Recently, Gome's electric business platform Gome online release announced that "Gome online" will be integrated with the "Bowser Network", a unified brand and logo as "Gome Online", Bowser Network and Bowser brand will no longer be used. This means Gome's dual http://www.aliyun.com/zixun/aggregation/35381.html "> Brand strategy failed, the establishment of the 8-year Bowser network to declare death."

Once ranked China's first-line electric business Camp Bowser network from the birth to extinction, step-by-step development and growth, the United States after the acquisition of large losses annually, eventually reduced to the end of today. Bowser NET founder Zhiquan also regrets "people have sickness and death, enterprises are no exception, respect for Gome's choice", the compromise behind the faint contains a hint unwilling.

The demise of the Bowser network from a side reflects the overall contraction of Gome's electric business strategy, seemingly suddenly but also in reason, perhaps Bowser net is only a dispensable in the Gome market. From the original founder Wang all out of the day Bowser the fate of the network has been decided, the world No Bowser nets!

The author collects the Bowser network from the development to the extinction of several important changes, from which perhaps we can see some clues, but also for everyone to start and observe enterprises to do a reference.

★ March 2006: Four Zhiquan, such as home appliances marketing, marketing, public relations, technical background of the young people because the common dream came together, determined to build a most professional flat-screen TV Shopping guide platform, and then launched entrepreneurial projects and visual network for the vast number of TV consumers to provide manual shopping, intelligent Shopping Guide Services!

★ End of December 2006: and the network changed its name to Century TV network, flat-screen TV online sales as a breakthrough, the road of professional development;

★ End of December 2007: Century TV network to achieve sales of TV 1918 sales revenue close to 10 million yuan;

★ May 2008: "Century TV network" officially renamed "Century Electrical Network", while increasing the domain name, and on-line "air-conditioned supermarket";

★ December 2008 End: Annual sales of nearly billion, the growth rate of 898%;

★ April 2009: Guangzhou Branch was established in Guangzhou, Xiamen Branch was established in Xiamen, the same time Nanjing Distribution Center opened, the website background upgrade work synchronously launched;

★ August 2010: Registered "Bowser Technology (Beijing) Co., Ltd.", officially renamed as Bowser Shopping Network, auto supplies on-line;

★ November 2010: Announced Gome mergers and acquisitions, gome strategic investment 48 million yuan purchase Bowser shopping Network 80% shares;

★ End of December 2010: Annual sales breakthrough 500 million;

★ December 26, 2011: Bowser Shopping Network announced the recruitment of articles Yili for the image of the spokesperson, played "to really" banner-"want to win!" It's going to be really "serious life, really I invincible!", to build around the Modern Family life "home-household-home appliances" demand chain of one-stop shopping environment, and open the Carnival feast, Carnival 14 days. Since then, Bowser has entered a new stage of brand value marketing.

★ March 7, 2012, Bowser Shopping Network officially announced that the original Gome Shenyang Branch general manager Dingdonghua as Bowser Network CEO, fully responsible for the company's operations and management, Bowser founder Wang after the full post of CEO, continue to serve as Bowser director, and will focus on the development of long-term corporate strategy.

★ May 23, 2012, the United States and Bowser Network signed a contract to 12 million yuan to acquire its remaining 20% stake. Prior to that, Gome has 80% of the bowser net interest. After the acquisition is complete, Gome has full control of Bowser.

★ November 28, 2013, Gome Online announced that "Gome online" will be integrated with "Bowser network", the unified brand and logo as "Gome Online", Bowser Network and Bowser brand will no longer be used. This means that 8 years of entrepreneurship Bowser network officially declared death!

Bowser network experience is a ups and downs, has renamed several times, the final easy Master founder. Bowser network of death also to all e-commerce entrepreneurs sounded a wake-up call: if not necessary, enterprises must be in control of their own hands! (The author of this paper is the dean of Dingdao Institute)