Dingdao: The increase of client installed capacity to talk about China's internet bubble

A few days ago there were two friends to find me, and I explore the operation of large web sites, asked me the site in the absence of brand value in the case, how to do 1 million members. One of these two friends is to do a network disk (similar to 115 network disk), a community to do E-commerce (similar to Taobao Lake). I told them that just to make the user volume or installed capacity to do 1 million, it is easy to achieve, the operation is not as difficult as you imagine.

My answer was very simple, four words---rogue promotion! Although it is difficult to say, but the status quo is so!!

I'll give you a detailed description of why I would say so.

In fact, before this, we often see many clients (especially the entertainment music Class) is always known as the installed capacity breakthrough tens of millions of, or even billion. Fortunately, most of these types of clients have self-knowledge, know that most of their installed capacity for "zombie powder", not the nerve to say that active users to break through how many billion such a Hao speech. Well, maybe someone asked, "Are there really tens of millions of installed capacity for these clients?" "This cumulative Installed capacity should have so much, water will not be too big, but how do they do it?" Below to get to the point, the secret of the client is how to promote: (note, the following cases involved in such a client and such a Web site are virtual, there is no allusion to the idea, but also to ask the reader to identify, if there is similar, it is a coincidence)!

Advertising Alliance Cooperation!

The existence of advertising alliances has bred fertile soil for the promotion of many products and software. The promotion of the same client, also often used to promote the advertising alliance. Generally speaking, the ad league CPM,CPC,CPS,CPA several are the longest to see, and the promotion of client software most commonly used is the CPA (installation amount). Generally a client a single installation price of most of the 0.5-3 yuan, of course, if there is a requirement to register the price will be more expensive.

This time The Advertiser (client), through the Advertising Alliance issued a CPA task, and then the site owner (most of the software class and film fiction class site owners) to obtain the extension of the client's code to promote. Speaking of this, perhaps netizens often have this kind of experience: need to see a TV show has not been aired, and then through Baidu search to find that need to download a video software can see, and then through Baidu search the name of the software, into a software station download page, saw a "click to download" the words, Excitedly hurry to download, etc. after downloading, to install, found to be pit dad, out of a completely irrelevant software. This time angrily back to the download page, found that the real download address in the lower part of the page, is hidden hard to find.

I believe this situation, most of the webmaster know it. In order to pursue the interests of the pursuit of software sites decorate too many deceptive links, long-term development, the result is that this type of software station a step-by-step loss of visitors, and the sky, Huajun, such a large site more to do the larger. Because the webmaster for the benefit of the promotion desperately, have a certain client installed capacity to break through tens of thousands of such achievements, and netizens as the bottom of the chain of interest is often unconsciously "installed."

2. Bind!

Generally speaking, a client has a certain number of installed capacity (generally at least hundreds of thousands of, regardless of whether the hundreds of thousands of is zombie powder) and other clients can talk about bundled cooperation. In this way, you have hundreds of thousands of, I have hundreds of thousands of, he also has hundreds of thousands of, we are a couple of bundles, then we will soon be able to get millions of installed capacity? So, very good, very good, a win-win situation. After a certain point, like a snowball, roll the bigger, the installed capacity doubled. In the client-side competition, it's hard to compete from 0 to 1 million, but it's easy from 1 million to 10 million.

Because most of my relatives and friends are internet beginners, I often hear people complain like this: Install a browser, step-by-step installation, suddenly found more than a certain search engine plug-ins, desktop also came out several new software, a shopping site shortcut links also appear in the desktop. Computer running the process, the lower right corner from time to time to play out some of the temptation of the game ads, the computer speed also slowed, and more importantly, when the boot of these software also inexplicably strange random start, want to delete but also can not do.

It has to be said that computer users are often plagued by these problems. This type of client software often take advantage of the user's default installation habits, step-by-step, unconsciously, users for the client software installed data made a huge sacrifice.

3. Open Platform!

Here said the open platform is mainly search engines, and search engine domestic, the basic to Baidu mainly.

Baidu every year to convene the World Congress Baidu, last year when the emphasis on Baidu Open, Li personally in Baidu's web page played a tank war. This to China's major websites and clients sounded the alarm: quickly join Baidu open platform and Baidu cooperation it, otherwise flow and users have been robbed, China's internet fast into Baidu's own local area network.

So in just a few months, China's mainstream internet applications and software have joined the Baidu open platform, now we search for some client software name, ranked in the front of almost all Baidu open platform of things. (In fact, not only the client, search for a service, query weather such applications, Baidu Open platform partners are also ranked in the front)

In just a few months, many Web sites and client users have achieved explosive growth, made great strides in business, and because of the emergence of open platforms, users download software and access to services is more convenient and quick, many things are often a key to get it done.

This point Ding think to continue to carry forward, for the majority of netizens to facilitate.

Now let us calm down to think, why the client to take a variety of means to obtain installed capacity or user volume, what is the interests of the drive? Perhaps we can see some clues in the following two cases: a 1.2011-year security software company listed in the U.S., specifically in the prospectus that the security software users exceeded 300 million, then the first day of the stock price soared, ranked among the top 10 of Chinese internet companies. 2.2011 Years a player is known as the installed capacity of 200 million, then there is news, the player won the wind to invest 200 million U.S. dollars in investment shares.

Now the Chinese Internet to the United States listed into the fourth round of upsurge, but the domestic few large clients have not achieved the goal of listing, are very anxious. And the number of installed capacity to breakthrough how many million such a hard index is the impact of foreigners on its valuation of the biggest chips. Although the United States is very smart, investment in Chinese Internet companies are also in order to gain huge profits from speculation, but they are vulnerable to some of the emotional impact of things. Especially hear a service breakthrough how many users such things, one after another excited to rob investment. Don't you care if the user is high viscosity, whether there is a lot of market potential, even if the data is adulterated, these are secondary, you a Cinderella, a foreigner's some rating agencies can also give you shape Cheng princess. Then a certain consulting organization analysis that you this thing in the future of how big market potential, can bring how much benefit so, the media in the noisy come in to report, to the public cause you this thing very powerful feeling.

Then a listing, the estimate certainly soared. The dealer's next set, small and medium-sized investors have followed up (here, why the Chinese internet bubble is not blind, why they will follow up, the reason is very simple, because these people have "I did not invest in Baidu, see how many times the stock price rose now, I regret dead" such a thought, When a person holds such a thought to invest, often will lose the rational, one night the idea of the rich get killed people ah. Big investors put a penny magnified to a dollar, and then found something wrong, find a set now buy luxury excuses sell shares, get away!

Investors in the US are now pretending to be dumb, and now the U.S. makers, the biggest wish is: Before the dotcom bubble, a lot of the pursuit of China's unlisted but eager to use the listing to prove their success of the listing, profit from it. (Text: Dingdao Division)

The writer Dingdao, a third party critic, DOENWS, Eric, and other media columnist. The above remarks only represent Dingdao's personal opinion, welcome to criticize and correct!

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