Dingxiaolei: Web2.0 How to make the first penny

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

That year, Sina and other rely on SMS to earn their "First Penny", China Web2.0 website "First Penny" and where?

In the past 1.5 years, China's internet industry has experienced a bubble and then burst the process, this time the protagonist is called the Web2.0 website. Since the President and CEO of O ' Reilly media company, Mu Oleri, invented the new vocabulary at an international conference, from blogging blogs to video-making to "I help everyone, everyone help me" of the Wei guest to barter to change the guest, A group of 2.0 of the banner of pioneering enterprises in the ground, so that people once again feel the Internet industry "concept economy" characteristics.

But as time went on, the Web2.0 of doubt began a protracted war of words between opponents and staunch supporters of Web2.0. Web2.0 are dubbed "burning money" to show ridicule, "only make a yell does not make money", "no profit Model", "only by advertising to live Web2.0 site" and so on the evaluation of Endless, Vertical Subdivision website 58.com the same city Classification network CEO Yiu Jingbo said that now many peers would like to take off the Web2.0 label.

Just like the winter and spring cycle of the Web1.0 era, the truly excellent Web2.0 site also needs to undergo a wave of waves to the test of sand.

51.COM:QQ survival

Blog from the beginning as a typical representative of Web2.0 by the industry respected, and its huge number of users to make a lot of people for the heart. The number of Chinese blog accounts registered in 2006 (excluding the number of users of individual blogs) reached 39 million, up 333% from 2005, according to the latest "IRESEARCH2006 China blog Market Research Report" published in the iresearch market consultation. But the first batch of blog operators blog China, China Blog network just to earn popularity, but did not make any real money. And in Sina, Sohu and other traditional websites under the pressure of struggling.

51.com is an exception in the eyes of VC.

May 11, 2007, China's largest blog community 51.com obtained by Intel Capital, the United States red Dot venture capital (Redpoint Ventures), Redwood China (Sequoia And SIG, with a combined investment of more than tens of millions of dollars. Just a year ago, 51.com got the first round of capital injections, led by Sequoia (China), to participate in the investment by Haina Asia (SIG). In 2007, the entire Internet industry financing is not optimistic about the industry background, 51.com again to win the favor of venture capital. "Red dot (redpoint Venture) partner Geoffyang is MySpace Investor, also is the director of MySpace, he found 51 and MySpace development trajectory is very similar, so only talk about investment." "51.com chairman Shengdong East frankly.

MySpace first sprang up in Hawaii and then developed in a remote part of the United States. 51.com was developed in Chongqing without any promotion, and even when there were millions of of users, a city in Chongqing could account for 30% users. "I don't know why?" Is good luck, may be Chongqing's a very beautiful girl with 51.com, led to a lot of beautiful girls use, butterfly effect bar. Shengdong East A stretched, smile said. Today, 51 of registered users have reached 72 million and are still growing at a rate of 5 million per month, up to 20 million subscribers per month, while the number of online users is as high as 500,000, and the daily average page views are 200 million, and the Chinese site is ranked 20 in the global rankings.

This series of figures is not enough to guarantee the success of 51, but it has millions of of the monthly pay of 10 yuan of VIP users and the world's top 500 companies to launch ads enough to prove its potential. "It is expected to make a profit in the fourth quarter. "In the face of global blog without a profit reality, Shengdong East words quite" fooled "suspicion. But the reporter visited Beijing's three internet cafes in the process, found that many users have said the same sentence: "51 quite like QQ." ”

Sister: I wish you a speedy recovery! June 22, 2007 morning 8:36, Lotus Son (net name) in 51 blog write down such words and reply to the message. A few words, many thousands of characters, Lotus son has been in 51 wrote 72 heart language. "You have a new short message, please check it out!" Suddenly, 51 blog Information Center prompts Lotus Son "chat online" someone to greet her. This is one of the more than 100 friends the Lotus son met in 51.

51 is not just a blog, Shengdong east on the basis of the blog opened the "online chat" instant messaging function, and the entire blog placed in the community dating framework, this is the key to 51 success. "Open the home page, if someone talk to you, the information center will prompt you, very convenient." "said a 51 user from Sichuan. "Since six months ago my friend recommended 51 to me, I almost every day on the blog, often login will upgrade, and QQ." "Lotus son told reporters," the vast majority of friends have passed the video authentication, or more real, unlike QQ only know the number. "Lotus Son said certification is the 51.com Video certification system." "Through the ' Video authentication ' program, only 1 minutes to confirm the user and photo consistency." "Shengdong said.

51 of blogs embody a strong social nature. As the general manager of a network game goods trading company said: "The net is attractive because it makes people feel as if they are living in a virtual social structure, so that they can stick to users, so they can achieve paid personal value-added services." "51 is precisely through the blog and instant Messaging allows users to generate real contacts, stuck to customers."

Shengdong is proficient in internet marketing, before 51, he did the "eminence" of the statistical site, and then did 86.net, but also through long-term accumulation and mergers and acquisitions, holding the game site, music station, navigation station, download station, one of the top three sites, he placed ads everywhere on these sites to promote 51.com. "51 of growth and some of the development of traffic through rogue software is inseparable." "There are also different sounds on the internet.

51 positioning is also let 51 rapid growth of a reason that can not be ignored, in the 51 concise page of the backdrop, the homepage below the "New recommendation" column is particularly conspicuous, these new is exclusively beauty handsome boy, is generally 3 female 2 male separated, this and 51 is handsome beauty's home positioning very consistent. Moreover, the 51 set of beauty charts and handsome list also let young people flock to the youth. "If you upload a picture that's beautiful, you'll get a lot of people looking for you." Lotus son often enjoy such star treatment.

In addition to QQ-like "online chat", 51 also launched a virtual currency of 51 coins to pay for upgrading the VIP and buy decorative blog items needed. In 51 of the "Home Decoration Mall" has templates, animation, background, players, such as a total of 8 merchandise areas, users can choose to buy according to the need, the general VIP users can buy half-price. The current 51 issue of Recharge Point card has 10 yuan, 30 yuan two denominations, in the national Internet cafes can be bought. Now 51.com of VIP pay users have millions of (the specific number Shengdong East inconvenient to disclose), the monthly user pay membership fee is 10 yuan, the annual pay is 100 yuan. Although with QQ more than 10 million yuan Internet value-added service monthly pay users compared with a large distance, but enough to make other blog operators envy. "A monthly 10 yuan is not expensive, many of my friends are paid 100 yuan a year, so cheap points." Lotus Son is also considering whether to pay for VIP users. "VIP users have a lot of other people do not have the function, such as can see the other side more detailed information and contact details, purchase items concessions and so on." Shengdong East said. #p # Paging Title #e#

In addition to personal value-added services, advertising remains an important source of revenue for 51. 51 of the Community advertising participation is particularly strong, strong sensation, suitable for market activities, so Motorola, the journey network has begun to advertise in 51.com. "2007 51.com advertising sales are expected to be at least 50 million yuan." "Shengdong said. However, a perennial responsible for internet advertising industry personage said: "The advertising effect of the blog is not clear, advertising companies rarely." "Therefore, it will take time to prove whether the 50 million-dollar advertising sales performance can be achieved."

"51 of the profit model is more in favor of value-added services, I am particularly optimistic about wireless value-added services, later use mobile phone blogging may become a trend." Shengdong East suddenly took out a cell phone to say. This area is every blog site to strive for, but also need a section of user habits of the training period. In any case, blogging is by no means a commercial model of advertising-only profit, and personal value-added and wireless value-added will surely become a major source of revenue for blogs.

Despite the rapid development of 51, but also encountered an embarrassing problem: according to three internet café managers, 51.com users are basically 88 to 28 years old young users, and most of them from the south in Beijing to work in the low-end netizens. "This level of user interest points dispersed, loyalty is not high, 51 growth space I do not optimistic." A person in the industry, who declined to be named, said.

Video sharing: Gold mine? A burning money machine?

Bill Gates once said that with the development of online video products, the internet will "subvert" the status of television in 5 years. Although it is seen as "money", it has become the most contentious area in Web2.0 because of its huge investment and little income. "2006 years, it is said that there are two hundred or three hundred video sites nationwide to invest 100 million dollars." "酷6网" chairman and CEO Shanyou said. However, because of the very high capital threshold and technical barriers, to the present still active also 10 dozen company. According to "Youku" President Koo estimates, the video field of entrepreneurship threshold of at least 100 million yuan. In China over the "100 million" threshold, only "Youku" and "Tudou."

Although all strive to do the first Chinese video portal, but "Youku" and "Tudou" can see the obvious difference. "Youku" is the original with the news time-sensitive video content mainly hit, hit's "Yu Incident" is from "Youku" to the north and South, in order to ensure that more high-quality original works without infringing intellectual property rights, "Youku" and a lot of customers, famous directors and the media signed a cooperation contract, and " Tudou "is mainly the original works of music and entertainment, many touching or funny mv in the" Tudou "online. Although the "personality" is different, both sites note the importance of social interaction.

In order to adhere to users, "Youku" to establish a club mechanism, "Tudou" set up a group, which is similar to Tencent's QQ group, with the same hobby or purpose users can communicate with each other. However, compared to the "Youku" at least hundreds of members of the 9,976 clubs, "Tudou" nearly 30,000 groups, but the number of each group in a single digit hovering in the status quo still need to improve. In addition, "Youku" also set up PK ring, arouse the user's desire to compete, now, "Youku" a total of 3,921 different directions PK ring.

With a wide number of users and a good user experience, the remaining problem is the profit model. "We can now see the profit model is the first of course advertising, but this advertising and portal ads are different, the second is search, the third is mobile value-added services." "But just like the portal period just started to see text messages and ads, but then there are many other revenue models, the video site's profit model is not a mature model." "But it doesn't mean it won't happen." Koo spoke very carefully.

Advertising is still the first profit point that video can see. However, a spokesman for the media, said: "For video sites, we have been in contact, but due to the poor quality of video control and uneven, video content of the control of the difference and the user's acceptance of the degree of video advertising problems, The enterprise is still in wait-and-see State for video website advertisement. ”

Although the enthusiasm of advertisers is limited, but Koo is confident: "At present, video sharing site is the need to make the internet advertising cake bigger, rather than from internet advertising to take a share, more is how to combine the advantages of the Internet, including video TV advantages to combine, Proposing a new model or new advertising model for advertisers and advertising companies, such as implantable ads, I think the distinction between video content and advertising will become increasingly blurred in the future. ”

In addition, with the search technology more and more perfect, Koo that the video site can be done to the content of the vertical, including keywords, netizens comments, can do some matching, so that advertising and user groups have a close relationship. "Search will have a breakthrough impact on advertising." "Koo said.

There is no financial pressure of "Youku" and "Tudou" has been focusing on the user's accumulation and the construction of the website for the end of 2008 to start a profit. "The profits at the end of 2008 are pretty good." Koo admits.

Compared to the rich "Youku", only 2 million of the "酷6网" has another way of life. "I can't afford to burn money because of the pressure on me to make a profit," he said. "酷6网" founder Shanyou said.

In order to attract users to upload, "money together" business model came into being: User upload video Cool 6 will be inserted after the video ads, advertising revenue and users. On 酷6网, any video-on-demand video can see the name, level, total number of uploads, and total revenue of the video uploads, "The upload user can generally get 10%-50% of the advertising split." "Shanyou said. Not only that, "酷6网" also listed 10 top earners and 10 video uploads, and posted on the home page, the highest income users have earned 52783.87 yuan, the 10th place also reached 14000 yuan. This model greatly facilitates the video upload volume, upload the first "cool" top of the list of one months upload volume of 5,850, "what is this concept?" That is, uploading nearly 200 a day. Shanyou's expression was exaggerated.

The most innovative or "酷6网" of "creative people do" activities. Shanyou Point open a station by the Shanxi TV professionals upload video works, the protagonist drink is Yili milk, on the page can be seen by the author of this work earned 7000 yuan. September 10, 2006 Cool 61 online did a video contest until December 20, 2006 ended, get a lot of quality original works. Now, Lenovo, Hisense, UT Tatsu Kang, McDonald's, Nokia, Samsung, Motorola, Disney, Nike, and many other well-known enterprises have become "酷6网" advertising customers, its advertising revenue reached 6 million yuan. "This year's cool 6 has won tens of millions of dollars in DFG and other three or four venture capital institutions, and I hope to continue to invest more in bandwidth servers, marketing, talent and project development to make a profit in three years." "Obviously, shanyou is smug. #p # Paging Title #e#

Outlet: IPO? Sell？

To a large number of capital injection in the VC Web2.0 Company, Web2.0 to the present is still a winning and losing difficult to gamble. Lin Jiaxi, chairman of Gold Investment Consulting Co., Ltd. said: "Now the vertical subdivision of the site is VC most concerned about, such as blogs, video may or worse." "And a lot of investment such as Banner, Tudou IDGVC partner Li Jianguang Also in the interview with NetEase technology publicly said to Web2.0 to remain cautious attitude," for us venture capitalists, sometimes you are facing a very big dilemma, this dilemma is when a new thing appears, You can not predict his future in the end is good or bad, including the internet has just appeared, including NetEase is the same, NetEase just started no profit model, many Web2.0 companies like Web1.0 's company, which will appear in the future will be great company. ”

The outlet of the Web2.0 company which absorbs the venture capital has been the focus of the industry. In this respect, 51.com chairman Shengdong said: "There will certainly be listed, but may not be much." Two or three, the most likely to be sold. "While the" Home and Net "executive director, who engages in video-viewing business, said that it was a strategic choice for companies to go public and when to make a profit, just as YouTube, a Google takeover, could actually be listed.

But in the face of the major portals to the Web2.0 field of expansion, Web2.0 Enterprises are doing all kinds of plans. "Of course we want an IPO, but if there is no way, selling is a way out," he said. Koo admits that Web2.0 is facing a huge challenge.

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Perhaps, 51.com chairman Shengdong East a sentence most can represent Web2.0 entrepreneur's voice: "If now give me 10 million yuan let me do 51.com, I certainly do not do, I have no confidence, you have?" ”