Dining O2O, second-tier city alternative play

The entrepreneurial tide of mobile internet is stimulating the economic vitality of two or three-line cities. Far from the North's vast inland region, more and more local entrepreneurial teams are emerging, they adopt a more local atmosphere with the way, a model to conquer the Internet giants to fight, so as to find a place to survive. And some of the local success of the team, it will sprout a "rural siege of the city", the attack on the North wide ambitions.

Take the catering O2O field as an example, in Chongqing, a "fast-occupying" start-up company is playing well recently. And buy, take-away and other mainstream catering O2O mode is not the same, the speed occupies a place to do is the hardware and software combination of products-intelligent dining cabinet. The idea is not as reliable as most practitioners, but surprisingly, it is popular with Chongqing restaurants and users. Ouyang Ink, one of its founders, said, "The future has a full opportunity to copy the model to the north and even the country."

The purpose of the establishment is to solve the pain point of the queue of fast-food users in the office area. As we all know, "Mountain City" Chongqing is almost the lack of unified planning of the second-tier cities model. The buildings here are often clustered together, with very little space and different postures. High density must affect efficiency. At lunchtime, many fast-food restaurants in the office area are overcrowded, queuing up to be a headache for many people. This kind of regional characteristic causes the Chongqing businessman to do O2O's enthusiasm is not high, because the merchant does not lack the flow and the order, the discount discount also is not the consumer biggest demand.

There is a good business chain fast-food brand once the mind of a hot launch of a takeaway app, there are users happy to download, but the tragedy found that this app actually stipulates "between 12 to 1 do not accept takeout orders"! Why? Because the peak time store customer is bursting, lines up to the street, the merchant simply does not have the spare spare to deal with the takeaway.

From 11:30 to 13:00, 17:30 to 19:00, two slots, three hours, the contribution of income often accounted for more than 70% of the full day turnover of fast food restaurants. So, how to serve more customers in these two prime time period, release latent ability, become the first problem that all fast-food restaurants have to face. And how to spend less time to solve the food problem is a common problem for local office workers.

The solution to the speed placeholder is to transfer the queued time to the road and give the interactive work to the smart dining cabinet. A brief introduction, the intelligent dining cabinet's exterior is quite like the supermarket common locker, it intelligence behind a set of systems to support. Customers can order in advance through the cell phone and pay, the restaurant received orders, the meal after the dinner plate into the cupboard, customers to shop brush two-dimensional code.

This sound simple business model is quietly changing the local fast food industry in Chongqing. In addition to being able to save a lot of queuing time for customers, the biggest advantage of smart dining cabinets is that they can increase the amount of business gcmh (the number of transactions per hour), increase the number of orders and turn over the number of times to generate revenue. Ouyang Ink Introduction, with the speed of the position of cooperation, fast food restaurant orders on average increased by nearly 100, with the increase in the proportion of intelligent dining cabinets, order growth has a huge potential.

Fast food is a low margin, to the volume of the industry to win. Fast food restaurants in order to improve GCMH often through the central kitchen to achieve centralized production, the implementation of semi-finished distribution chain stores, and then a simple processing sales, shorten the production link; in catering, McDonald's as an example, will be the interaction of the catering staff decomposition, process, limited completion, training to the limit; In order to increase the turnover rate, Many fast-food restaurants use hard tables and chairs, fast-paced music, and cleaning staff to be on standby. After years of accumulation, all have a certain size of the fast-food chain enterprises, in these several links have been almost to the limit, employees continue to repeat simple work, like machines, high-speed operation, but the order is still unable to digest.

Is there any link that can further compress the time? The answer is on the steps of ordering, cashier, and preparing meals. In the traditional way of interacting with people, each customer takes more than 2 minutes to complete these steps, the use of intelligent dining cabinet man-machine interaction, time will be in seconds, greatly improve the efficiency of the restaurant, reducing the number of cashiers, and in the past in the queue area to set aside more space for tables and chairs.

"The smart dining cabinet is the standby robot, and in the future we will consider having it automatically delivered to the customer's table." Ouyang Ink said.

In the cooperation with the speed of several restaurants, the author has seen, even in the period of less people, there are many customers use smart dining cabinets to order food. As with the use of taxi software, with the habit of users, the smart dining cabinet will be able to completely replace the checkout, which is both an efficiency tool and an electronic payment tool. With more and more cooperative merchants, intelligent dining Cabinet app "Speed" will become an important flow platform, with take-away, group buying and other O2O mode, become a general tool for catering industry.

The talent structure of our country is changing, the problem of the catering industry is getting more and more serious. Often a businessman jokingly said: "You are only enough to recruit a college student, recruit waiters too little." "Witty, out of the catering industry, the talent problem." Today's young people are no longer willing to do simple repetitive work, McDonald's representative of the fast food brand can only by creating a corporate culture to retain staff. In this context, the receipt of silver, the preparation of the meal robot, human-computer interaction must be the general trend, as to be able to take this task is not the same role of intelligent dining cabinet, remains to be seen.

Ouyang Ink think, with group buying, coupons and other models to low prices, discounts to attract customers is different, smart dining cabinet brings is time, is controllable. "Like a taxi software, you must be quicker to call a car by app than by the roadside," he said. Not necessarily, all you need is to be able to control everything, even if it's slower than I expected. "People's time will only become more and more valuable in the future, and the products that can help people save time must be free of development," he said. ”

However, from a capital standpoint, this is a huge investment in the cause. At present, all the cabinets are free to merchants, each cost as much as 20,000 yuan. In the future, the cost of these cabinets will be reduced to 6000 yuan, but for cooperative businesses more and more rapid-position, is still a huge amount of investment. The hardware provides free of charge, how to make money? Ouyang Ink said that the future of business fees, commissions, advertising fees are a viable model. Catering O2O Because of the needs, high-frequency characteristics, but also means strong cash flow, the use of the account period to develop other extended business is also the case.

"This model is our initiative, not abroad, we firmly believe that the smart dining cabinet is a can be extended to the majority of catering enterprises, to help them save manpower and improve efficiency." "This young team is plotting to get out of Chongqing and move towards a bigger market," he said.