Direct-reply advertising helps advertisers easily network marketing

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Experts think: 2006, IT industry is entering the channel era, this is the Chinese it process of the essential features! Play a constructive role in the channel will be the enterprise in the competition to win the most powerful way!

The direct-reply advertisement of the worldwide link is the representative of the third generation network advertising mode after the first generation network advertisement led by the portal website and the second generation network advertising mode which is led by Google and Baidu. It is a new upgraded version of the online advertising model for Paypercall, the industry's call paid advertising. Both the characteristics of Paypercall technology itself, but also has its own unique advantages-relying on a strong network and telecommunications industry technology advantages and background, direct-complex advertising has been successfully implemented, including Sina, Baidu and other domestic dozens of web site cooperation, accumulated a wealth of network media platform Resources, Let the advertisement reach the target consumer directly, realize the direct two-way communication feedback of netizen and advertiser.

The operation principle of direct-duplicate advertising is simple: Advertisers advertise on the website for advertisers, consumers are interested in the advertisers ' products and click on the Free Call button to have a call with The advertiser. For advertisers, advertising fees are charged according to the length of the call, shielding from the technology itself lies and fraud. This type of telephone communication creates business value, is really "effective call", is the most direct means to achieve sales, but also in line with CRM (Customer relationship Management) needs, easy to grasp the consumer first-hand information, for both buyers and sellers, to achieve home can listen to the "effective words"-the real easy and convenient!

Experts believe that: as the third generation of network advertising model representative, Beijing million-dimensional joint news company's direct ads seized the "technology and application" of the double-edged sword, the advertising services, Internet services and communications services highly integrated to achieve the precise control of advertising, the interaction between the buyer and seller, and to achieve through in-depth communication to promote marketing, And then create the ideal state of commercial value, will be to the network advertising industry and the entire advertising industry's progress to play a huge role in promoting.

Machori, deputy general manager responsible for sales, said: Channel Development has always been the worldwide marketing management of the most important work. When the IT industry is profitable, the channel is more responsible for the "digestion" work, the completion of sales is their only important task. But as the IT market matures, the market competition is more intense, the channel business also needs to make the corresponding transformation and the adjustment. The user's request deepens, to the channel Merchant's business ability to raise the higher request, for IT technical service product sale especially. and common promotion, common development is the worldwide communication channel business strategy of the important idea, in this respect they put a lot of power, whether it is large-scale development, enterprise management and other aspects, channel dealers can and they jointly explore and improve together.

From all over the country has more than 200 channels of IT service sales experience of channel agents and Sina, Baidu, Silicon Valley power, such as the senior leaders of the heavy web portals gathered in Beijing Diaoyutai Guesthouse, Hanvi Joint inquiry to discuss the future development of direct complex advertising plan! In the direct-AD network advertising market value by the industry experts unanimously recognized, the Diaoyutai Agent assembly, marking the world of direct-reply ads in a truly valuable network media advertising on the road to take a new step!