Disappeared search: Not every day is not the location of the more unmanned and

Wen/Wang Yiyu "to give up the search brand, I feel very sad," MA in the recent media communication will be said. Tencent with 448 million U.S. dollars plus search of the team, possession of Sogou 36.5% of the shares. "Search" This once was pushed by Tencent brand, is about to disappear. People have always had a doubt, why have Tencent this big backer, search or can not do it? Not every day-missed the rise of opportunity search was founded in 2006, and at this time Baidu's Chinese users of the page to search the number of visits, has accounted for 66.3% of the market share, and Google still has 18.1% of the market share. And it was not until 2009 that the search engine technology was enabled by Google, which has been providing technical support. After Google withdrew from China in 2010, it seized three of Google's three executives to enrich its technical team. But up to now, the market share of the search is not more than 4%, not the top three, let alone the right of speech. MA in the meeting frankly, "search is really not as good as Baidu, but search does not fail." Search team is very hard, but subject to no channels. The key is that the channel is not strong enough, the core is browser not. "If the rise of Baidu in the Chinese market, is to seize the domestic user experience is better than Google's initiative, then 360 search in just one year has nearly 20% of the search market share, is benefited from the 360 browser installed capacity of the channel advantage." It is precisely because of the 360 of the paradigm and impact, only to let Ma feel that the browser channel powerful, but also more value Sogou's strength. In fact, the horse was criticized by the Qq browser in early 2012, but also want to do some promotion, but unfortunately no below. Now, it should be due to the May 2012, Tencent internal restructuring will search the team thoroughly scattered. Ma yesterday said, now Tencent's mentality is more and more open, many businesses can cooperate or even joint venture to do, the Tencent does not pursue holding, the existing structure is the most perfect, not only the independence of the management team, there will be two resources to maximize the reasonable use. No geographical location-search is not Tencent's strengths in Tencent, search has not been a sense of existence, did not find their own position. Tencent made a start on QQ, instant Messaging has always been its own advantage, including in the mobile internet era, micro-letter chain is also very strong. The profit of Tencent game is far more than industry second, Interactive entertainment department in Tencent's voice is also very strong. Before the merger, the search market share of less than 4%, far below the Sogou and 360 search, frequent executives run away, staff turnover rate of more than 40%, 8 years lost Tencent 2 billion. Until the May 2012 Tencent internal restructuring, the search officers were taken apart to Tencent other lines of business. Internet watcher Liu Huafang also criticized the search for marketing like "rotten cabbage", did not operate effectively in the searching ecological closed-loop chain; More nobody and--Tencent internal friction serious "big company disease" inside TencentIn recent years, more and more prominent, factions and the interests of the struggle between the various departments have become increasingly serious. Earlier, at Tencent's Open platform conference, Ma said Tencent's cooperation with the outside world is actually easier than in-house cooperation. For the search team, the interior is also faction-lined, Microsoft, Google, Tencent faction, in search of the faction, the enthusiasm of fighting between factions more than the interest of the product well. In only 2012 years, there are Wu, Liang, Li Haixiang three senior executives. May 2012, Tencent structure adjustment, the formation of six major business groups. The search was dismembered and the whole department was dispersed and reorganized. Search Marketing Department, search development Department, search advertising Platform department to the Mobile Internet business Group (MIG), the search platform department, the Community Search department into the technical Engineering Enterprise Group (TEG). It is understood that Tencent's many of the same series of products were separated into different departments, resulting in resource waste and internal bucket consumption. For example, mobile-phone computer stewards are attributed to the mobile Internet business Group (MIG), while the PC Butler is assigned to the interactive Entertainment business Group (IEG). As we all know, the development of micro-letter Zhangxiaolong team is in Guangzhou Research Center, independent of Tencent's Shenzhen headquarters. To a certain extent to avoid some unnecessary battles, but micro-letter and mobile phone QQ due to some of the same products natural, there will be resource conflicts, but also frequently appear in both hands and the phenomenon of mutual bo.