Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
many small and medium websites are actually the electronic version of the company Profile print book, only company introduction, product/service and contact information. These sites typically have only 5-10 pages of HTML files. From the customer's point of view, because such a website can understand the enterprise's basic information, product/service content, so "electronic catalog" site can basically meet the needs of enterprise customers to visit the site.
but from the search engine's point of view, the text content is the search engine's favor, but "the electronic catalogue" basically only then the company synopsis appears the massive text, the main product page often by the picture occupies, the text description is not many, but the search engine is cannot see the picture. Therefore, the lack of text content containing keywords is the "electronic directory" site of the mishap.
Create Content-rich Web pages, which means adding text-focused columns and a large number of text words related to the site's keywords in the original page. This will help to improve the ranking of the site, increase the Web page by the search engine to crawl the opportunity, so easier to find people. In addition, rich text information has the following benefits:
* Professional information to make customers feel that you are professional, so that you generate trust
* opportunity to promote/promote products or services
* If the competitor website is an "electronic catalogue", you are obviously more competitive than they are
* Often updated content to encourage users to visit the site frequently
* Request Interchange Link, the success rate is higher
all sorts of reasons, let us build the Enterprise website to choose Rich, abandon single.
here are some common ways to create content-rich Web pages:
Background information: If it is a hotel, may wish to introduce the situation of the hotel's city and the tourist attractions in the area; if it is an export-oriented enterprise, it can introduce the port advantage, product resource advantage and so on in the region. In short, use all the background information that will help you sell your product or service.
Product Information: Only the product model is not enough. More information about the product or service, write comments for the product/service, such as usage. It is best to publish the comments of satisfied customers. When I'm doing online shopping, be sure to check other users ' comments about the product and often be swayed by these random reviews to determine whether I'm buying the product or not. Most of the Web sites now offer product reviews, but business-to-business websites are not doing enough. Selling machinery alone pendulum picture of the machine, there is no technical indicators, performance advantages and so on, appear very sloppy.
FAQ (FAQ) or Ask and Answer (Q&A): As a self-service customer service, has been used for many corporate web sites.
published a professional article: it is best to write some valuable professional articles as original published in the website. But not everyone can write high quality professional articles. Reprint the article to become most wants to enrich own website content The person adopts the economical method. Sell jewelry to reprint the article about the knowledge of jewelry, selling health care products, selling clothes to the latest fashion trend of the season, do website Services reproduced Network Marketing professional articles ... These articles often contain a large number of keywords they need. In this respect, the Network Marketing service provider website to do the most in place.
need to emphasize again, reprint experts Please note: Be sure to indicate the original author and the source of the article below the article. The Internet contains a free copy of the behavior, but will not allow plagiarism, which in the online network without any difference. A lot of network marketing service provider website obviously reprinted the original article of the Times marketing, not only did not have any provenance, the Chisel chisel "All rights reserved, reprint please ..." And so, the appearance of the solemn, is laughable.
Links: How to find a way to get a few friendship links to take over. Generally speaking, the best object of Friendship link of Enterprise website is business partner's website, such as raw material supplier, customer website; This is from the angle of increasing the breadth of links; From the perspective of extending useful information, industry information website is the ideal Exchange object, but as enterprise level website, There is little chance of success in exchanging links with industry portals. Can be in the other side of the website of the enterprise Yellow Pages to write a note, and then take the other side of the chain.
of course, the creation of rich Web site text content, for enterprises, means that in the short term put the corresponding manpower to write, collect useful text information, long-term look also want to constantly update the content. From the perspective of long-term development, this kind of investment is worthwhile. And it is not difficult to operate, the company's marketing department, People's secret department and other departments can find a suitable role to undertake this work.
