Discard the free classified information website experience sharing

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Now do classified information station webmaster more and more, classified information has become a necessary local site columns, or simply directly around the classification of information also framed local sites. The corresponding classification information program is more and more professional, such as the network, the ocean is now widely used professional classification information program, a variety of CMS programs also have a corresponding classification information module. This is to do classified information webmaster brought convenience. But with the program is only the beginning, classified information operations and profitability is the key, the following from a simple analysis of two aspects.

First road--classification reconstruction

My point of view: In fact, this is not necessary, and the current classification mode is good enough, the most ask is simple and direct, suitable for netizens.

Two. The second way--abandon free

My point of view: This can be considered before there are netizens said free is the idea, the truth is there. Making the charges a possibility is great. But the process is rather complicated, where is the way out for classified information?

1. Change the existing model and break the rules established before.

2. Transform or increase the user's sticky function.

3. Combine tradition to turn competition into complementary or break the barriers established by tradition.

4. Quickly establish a user-trusted brand or branding mechanism.

5. Acquisition of a similar function with their own site to a major reorganization.

To change the existing mode, is to extract the information on the newspaper or users themselves to add information, there is no guide to the process and the corresponding mechanism. So how does the pattern change?

Charging mode

A. Excerpt as a forwarding, with the newspaper or agents to reach an agreement, forwarding charges for users, such as forwarding a fee is 2 yuan, the newspaper or agents can get 1.5 yuan of contact costs. And the website gets a cost of 0.5 yuan.

B. Change the brand into brands, according to the telephone above the phone directly contact customers, accumulate customers, promote the platform, direct collection of fees, according to the year or month of the deadline, such as the collection of appropriate fees. The advantage is the selective customer, and the intention is very strong customer.

C. Change network media for Life and the network of the combination of media, such as free to send information leaflets, for customers to do street publicity and network publicity. National Webmaster

D. Through marketing means to carry out the necessary social resource integration, the available resources can be used many times.

The benefits to the newspaper and agents a new way of doing business, and each city has several newspapers, so there is competition between each other, through the interests of the use of ways to impress them. I think it's bad.

Free

In fact, the charge into a free service, profit through resource integration and advertising to collect, but it is worth noting that the brand must first be established as a prerequisite.

My website is www.wangmingju.cn.