Discount code marketing detonated domestic and foreign merchants domain name registration wind

Since the discount code was introduced to China, many top-level domain registrars are also starting to use the discount code for the domain name Marketing effectiveness, to the most representative of the top registration of the world www.72e.net as an example, the user through its preferential code registered domain name can get 50 percent discount, to international COM domain name, usually registered 55 yuan, You can get 29.9 yuan by the discount code, and each new user can register one.

Discount code Marketing in foreign companies have a good time to play, and in the domestic domain name top registrars and not too many people are willing to play, because to give up the profits of the domain name, the domestic play more gung-A in the world of several linkage. So a lot of people are asking, what are the motives for doing so? Three angles can be uncovered:

First of all, lose, a play discount code must be very low price, or users will not be so troublesome through the discount code registration, no benefit, who would like to go to a special path.

Second, make sure you earn, some people say, this is not a contradiction, the 1th clearly said is a loss, how to say that you can make money, we think, domain name is a continuation of the work, to ensure that the continuation of income earned back or can be flat, this business can still do.

Again, dig deeper, as long as you think carefully, registered domain name is just a few uses, a domain name can be sure to dig out other applications, if you want to ensure that your other products have enough advantages to do.

See from here, why linkage world can afford to play for a long time, http://www.aliyun.com/zixun/aggregation/33196.html "> main reason can analyze out: 1, just lose first year, and renew rate is very high, The domain name that is registered through this batch of discount code, can take back flat costs; 2, other products have advantages, such as space to buy 2 years to send 1 years, cloud host and VPS to buy 1 years to send 2 months, the first month there are 65 percent-80 percent concessions, while the two major products continue to rate up to 70%, Enough to attract users who register their domain names through the discount code to buy other products.