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General Web site Promotion of the main methods are several:

1. Search Engine Promotion method
Search engine promotion refers to the use of search engine, classification directory and other online search information function Network Tools to promote the site. Because the basic form of search engine can be divided into web Spider-Type search engine (short search engine) and based on artificial classification of the search engine (for short category directory), so the form of search engine promotion is also based on search engine methods and classification based on the method, the former including search engine optimization, keyword advertising, Bidding rankings, fixed rankings, content-based advertising and many other forms, while the latter is mainly in the category of appropriate categories for Web site login. With the further development of the form of search engines, there are other forms of search engines, but most of them are based on these two forms.
Search engine promotion methods can be divided into a variety of different forms, common are: Login free classification directory, login fee classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads.
From the current trend of development, search engine in the network marketing status is still important, and by more and more enterprises recognized, search engine marketing mode is also evolving, so should be based on the changes in the environment to choose the appropriate way to search engine marketing.

2. E-Mail Promotion method
e-mail as the main web site promotion means, commonly used methods include electronic publications, member communications, professional service providers of e-mail ads.
Based on user-licensed email marketing and spam (Spam), licensing marketing has obvious advantages over traditional promotional methods or unsolicited email marketing, such as reducing the nuisance to users of ads, increasing the accuracy of potential customer positioning, enhancing relationships with customers, and improving brand loyalty. According to the license email marketing application of the user's e-mail address resources in all forms, can be divided into internal list email marketing and external list email marketing, or abbreviation internal list and external list. The internal list is usually called the mailing list, is the use of the site's registered user information to carry out email marketing, common forms such as news Mail, member communications, electronic publications. External List Email marketing is the use of professional service provider's user e-mail address to carry out email marketing, that is, the form of e-mail ads to the service provider's users to send information. License Email marketing is a relatively independent one in the network marketing method system, which can be combined with other network marketing methods and can be applied independently.

3. The resources cooperation promotion method
through the website Exchange link, the Exchange advertisement, the content cooperation, the user resources cooperation and so on, in has the similar target website to realize mutually promotes the goal, among them most commonly used resources cooperation way for the website link strategy, utilizes the cooperation partner website traffic Resources cooperation mutually to promote.
Each enterprise Web site can have its own resources, such resources can be displayed as a certain amount of visits, registered users information, valuable content and functions, network advertising space, use the resources of the site and partners to carry out cooperation, to achieve resource sharing, and jointly expand the purpose of income. In these resources cooperation forms, the exchange link is the simplest kind of cooperation way, the survey indicated also is one of effective ways which the new website promotes. Exchange links or call reciprocal links, is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site on the site to place the logo or site name and set the other side of the site's hyperlinks, so that users can find their own site from the cooperation site, to achieve mutual promotion of the target. The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors. Exchange links There is more than whether the direct effect of a deeper level of meaning, in general, each site is inclined to link the value of other sites, so access to other sites also means that access to a partner and a field of similar sites recognized.