Discuss with Kun how to shape a personal brand

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Regardless of the real society, or the virtual network, all need personal brand, brand is intangible value, will bring you unexpected results. For the grassroots webmaster, every day with the virtual network to deal with, but also need to shape a good personal image, in order to obtain recognition of others, and more easily to achieve success.

A5 Forum bbs.admin5.com October 15 organized on "How to shape the personal brand image," The topic version of the chat, invited Kun as a guest of this period, together to explore the issue of personal branding. This article summarizes the key content, I hope that the website to promote some help.

Q: Excuse me, Lao Jiang, what is the main factor in building a personal brand?

A: That depends on which area you want to build. But overall, people are the first element. To influence others as much as possible. If you can not affect others, and let others affect you, it is impossible to talk about the brand. At best a face is ripe.

Q: As a novice webmaster, at the beginning of the time how to make it easier for others to identify with you?

A: Just started to want to be famous, a bit too impetuous, a lot of things, are required a process of precipitation. This is like building, the more solid foundation, will cover the higher, the building will be solid. If you build a 35-story, it's probably going to fall.

Q: How to better exercise their own business philosophy?

Answer: Learn more, practice more, and communicate with others. Then there is in learning, practice, communication, every night to take time to sum up and think. In addition to these, plans and goals should be set. At each stage, you know exactly what you want to achieve, what is missing, and how to make up for it.

Q: Boss Jiang, I would like to ask under the Internet Personal brand to create the real name? Like my id:tysge and Guang Jie Ju id:gjj, are not real names, to have a personal brand image of the impact?

A: How to say, for example, I do not understand English. If you want me to remember a person's English name, I may need to see at least 100 time to remember. But if I remember his Chinese name, I will remember it at most 10 times. The first step in building a brand is to make someone remember you and impress you. Without a real name, especially in English, the cost is increased.

Q: How to deal with negative news when it comes to creating personal brands?

A: Negative news is a good thing, the proof has been paid attention to, has had an impact on people, or spend money to hire people, not necessarily the whole negative. And the saying goes, good things do not go out, bad things spread thousands of miles. The more negative things are, the easier it is to spread. So negative news is good. How to deal with the specific situation, but pay attention to the way to deal with, as long as you do not let people have feelings of disgust on the line.

Q: If there is no real name to promote personal brand before has been a small reputation, that in the transformation of real names when the maximum effect of the previous brand transformation.

A: Two names are used at the same time. For example, when writing an article, indicate what the real name is, what the net is. In the QQ and other communication tools of the signature, also have two names are written on. So 1.1 points to the transition.

Q: How can a grassroots stand up in the midst of many stationmaster? This question is very big and empty, but I still want to know.

A: 1, you stand to do very good. The stationmaster himself naturally emerges. This is a lot of examples, such as HAO123 's xingping, he is a very low-key person. But because of HAO123 's great success, it's hard to be famous. 2. Help others succeed. You may not have a stand, but you can share your knowledge and experience, be able to help those who are better than you, or build a brand. But no matter which one, it must be paid. First, the need to first make the site successful, difficult than the larger. Second, you need something in your belly.

Q: I would like to ask, personal brand image molding at the beginning will face what problems? For example, at the beginning, people do not know "Kun", how did you get people to start to know you?

A: The previous said, want to shape the brand, first of all to be able to influence others. The simplest, for example, are parties, chatting together. If anyone says it can get everyone's approval, it even makes people feel that they have learned something. The focus of this party must be this person, and after the meeting, we must be very impressed by the person, want to contact with him. In fact, the brand is to do a circle of influence. The example above is a microcosm. So the first problem is to find an entry point, in that respect, can get everyone to agree, can affect everyone. This entry point is not easy to find.

Q: I have been using this ID lqs87, is that not also to build your own personal brand?

A: You want to be a brand ID, you need to make a lot of achievements to do. Because it's too hard to remember. If the difficulty of building a brand with real name is 1, then the difficulty of building a brand with this may be 5. The first step in building a brand is to let others remember that the difficulty is doubled at the starting point.

Q: The site brand of individuals and enterprises set up, mainly from what aspects?

A: Businesses and individuals are different. But the principle is similar, still that sentence, influence others. But business situations and practices are more complex than individuals. Different situations are treated differently. The size of the enterprise is different. And enterprises are often not a person can be made, need a lot of people to do.

Q: Does personal branding have any personal requirements?

A: Of course. For example, to become a famous Bo, you need to write well, writing a depth of things, thinking, and even to allow users to learn something. This requires that I have a culture, and have some experience and experience, and good at summing up. If a sentence is not clear, and do not understand anything, such people are basically impossible to become famous Bo.

Q: What are the negative messages that malicious competitors are creating for themselves?

A: This is the enterprise level. 1, delete these negative information. 2, to find someone to suppress these negative. 3, to find media hype this matter, exposing them, to fight back.

Q: New local forum, in the case of no brand, how to recruit new people, build brands, organize offline activities?

A: For a forum, in the absence of resources, the first stage can only be their own posts and replies. You can use more vests. Then pull around the good friends, relatives, colleagues, classmates to play. First formed a small circle. Then set up QQ Group, and add local groups, in these groups familiar. And then keep organizing offline activities, offline activities need not be too complicated, such as dinner, K songs or something. First of all, the small circle of stability, building the centripetal force in the circle. Then 1.1 points to expand the circle.

Q: What is the moderate proportion of negative and positive news about personal branding? I feel a person's negative advertising too much, I think it is not called the personal brand, like a historical sinner.

A: Negative news, often the other people to the whole out, not their own control. In addition to see which side of the negative, if it is really related to the negative personal quality, then you have to review the self. It's no big deal if it's just a few different points of view.

Q: I went naked and then became famous, which is called not to build a personal brand.

A: There are many people who do so, the most successful is sister Furong, but do you feel that his brand is positive? Do you dare anyone to speak to her? She is really empty and famous, and actually earns little money. In addition, many people imitate him, but the last is a small fire for a while, and only a tepid. By this way the name, as if it were a tent, was blown away by a gust of wind. It cannot be compared with those buildings which have been built up through the thousand-dips.

Q: Can you use your own model to write events self-hype? For example, I went to the end of the Earth Post said So-and-so star and someone (promotion of the brand) how how ... What's the consequence of something like that?

A: It depends on what kind of name you come up with, which kind of strength, or idol, or speculative pie. You say this, basically can be understood as speculative faction. For example, a lot of so-called gate events protagonist, Little Red for a while, but there is no meaning.

Q: The establishment of personal brand is based on the establishment of the Enterprise brand. That is not to say, want to build a personal brand, first to open a business, and then the enterprise to make the brand?

Q: The Enterprise I am talking about does not refer to a specific enterprise, but to a kind of universal meaning, movie stars need to rely on a good film, singers need to be able to get out of the song, Super Girls without Hunan TV hype I am afraid to be difficult to show ..., of course, it is also possible to say that this is the way to build a personal brand.

A: If you say so, it is a talk, more agree.

Q: The way of the recent XX gate comparison fire!! Jiang boss to this kind of hype how to look!

A: Speculative behavior. There will be some attention in the short term. It doesn't make much sense.

Q: Yes, I agree. It's just a certain reaction at a certain time.

A: Yes, in fact, these events, often in order to pursue the interests of some interests of the product, those protagonists, basically nothing to get, and even to be spurned, in fact, very sad.

Q: Can Lao Jiang tell me how to build a personal brand in the beginning?

A: Initially did not think of the establishment of a brand, the first time with the so-called brand, is imperceptible to have. Never thought of it. Only then knew the stakes in it, only 1.1 points with this concept.

Q: How long will it take you to create an image for yourself? In what direction did you do it?

A: Generally at most six months. My idea is very simple, help everyone to solve the problem. Use your own thoughts to influence others.

Q: Lao Jiang can disclose the current "Kun" This brand of your work has been affected or whether the company has an impact!

Q: There must be an impact. For example, finding a job is easy.

Q: Your site is doing very well, my company's employees have also been to your forum sent a number of soft article ad articles, to bring inconvenience to you deeply sorry. I would like to ask, your site is mainly based on what to do it?

A: Just one, everything starts from the user's needs. The interests of the user is always the first. Of course, this is a matter of concept. When it comes to specific operations, the main benefits are years of experience, and the other is the problem of planning. My life plan, at least before the age of 35 planning is almost. A push was just something I had planned a few years ago. Of course, at that time did not determine exactly what station to do, the specific theme is generated in the implementation, but this matter, is long ago decided to do, and each step is already planned well. I'm just going to implement this plan step-by-step. Publishing ad articles is a must for each promoter, but if your article is valuable and readable, then welcome to AD. In a push, as long as it is valuable articles, resolutely add points!

Q: Is that relative to pushing a forum on your personal brand? or is it your personal brand? As far as I know, many people know that pushing a forum is also from knowing You "Kun" to start! So can I think that you're building a brand for a push?

A: Actually, it's like the relationship between Liu Yan and the donews he created. Earlier, Liu Yan was the industry's most admired name. Then he created the Donews, the first user, all because of his brand and influence, gathered together. But later, Donews do now, many people do not know donews who did, and even basically did not hear Liu Yan this person.

Q: I would like to ask you whether your Kun personal brand affects your career change, affects your co-workers, or does it lead to exclusion?

A: There is no effect on the relationship between colleagues. In fact, the impact on my unit is very small. But changing jobs may have a bigger impact.

Q: Has there been a bottleneck when promoting and kun individual brands?

A: Personal brand this piece, no matter what bottlenecks do not bottleneck. Mainly is the accumulation of their own knowledge and promotion. As for the push, overall, the current pace of development is in line with the original plan and expected.

Q: Would you like to ask the guests, do you think that the personal branding to the present has not succeeded, to bring you what benefits?

A: It depends on what the definition of success is, I didn't define it anyway. As for earnings, networking is easy at work. Friends are more good things. It is easy to do things, such as operation and promotion of a push. As far as the economy is concerned, I am often asked if I can do a private order or something. But I don't have any business at the moment.

Q: I would like to ask the guest how the personal brand is shaped in terms of economic investment, such as Jia examples.

A: That depends on how you want to shape it. Jia This, I personally think it is an accidental event. After all, Jia can basically be sure that there is no one. Even if there is, that is, a period of time, everyone after dinner conversation. For himself, there is no great influence and benefit.

Q: For the late development of push, what good advice to the old River? Is it a brand that is intended to be pushed by a personal brand? Or is it a brand to build Kun's personal brand?

A: If my brand is still higher than pushing a brand, it will be too much of a failure. After all, the whole is bigger than the individual. As for my brand, actually not too deliberately to build. is to do something that should be done.

Q: What is the name of branding success?

A: I never thought of that. In most eyes, it should be a mention of a person's name, we all know, even if successful. But one of my ideas is that when you mention a field, the first thing that comes to mind is that someone is the authority in this field. Of course, this is only for industry celebrities.

Q: Miss Jiang is suffering, I would like to ask, the size of the brand, depends on how many people you can affect, how many people you are infected, that is, how many fans you have? Help people solve their problems, don't you? Just like A5 intermediary to let more people credit transactions, you have to consider the book? In order to influence more people. Or drive the company around?

A: You can understand that. It also depends on the influence of the affected person. For example, you only affect 500 people, only in these 500 people have brand and influence, but these 500 person, is the Enterprise 500 strong enterprise's eldest brother. Your brand is not small. As for the book, there is this idea, but the level is not enough. Slowly precipitate. As for the company, it's early, I'm still working.

Q: The old river, suddenly thought of a problem, this may be a bit presumptuous to ask, but it is easy to guess without asking. Lao Jiang you come here today to talk about the personal brand is what kind of purpose? Besides what we all know, is there a "push" in here? If so, does this mean creating value with the help of a personal brand?

A: This topic is A5 official given, in fact, I would like to talk about website operation or promotion. As for the promotion of the following to push a problem, regardless of the idea, but the event itself will certainly have this effect. In fact, this is a kind of co-operation. Win.

Personal branding, not three days and two days will be effective, which requires long-term adherence, but also need to have the talent, if you want to shape the personal brand, must strengthen themselves in several aspects. May be very difficult, but there is no failure to do things, as long as you really work hard, I believe you will reap the results.

Just like Kun, after half a year more efforts and silently pay, to create today's "Kun" this brand, gradually known to the network. If you want to create a personal brand image, then start working on it now. (Wen/Meng Jiang finishing)

More version of the content of the chat posts, you can go to the post address to see Oh, post address: http://bbs.admin5.com/thread-1334360-1-1.html