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topic: Now the website construction company many, mainly enters this profession the Doorsill is very low, several graduates all can do, also does not need to invest very much, I thought the website construction company belongs to the service class, whether can make a national chain brand, hoped and everybody discusses. (Edit collation: Network Marketing manual www.tomx.com)
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discussion:
1, first, there is no good brand, to chain, must be the brand effect. Where does the brand come from?
not like Internet cafes, we all see in the street, a city has a 4-5 and then more than 10 cities at the same time joined the brand of Internet cafes, quickly caused the brand. You can't put a network office on the street, can you? If advertising to promote the cost of large, small effect, which is now in addition to Alibaba does not have a network company advertising.
second, as you said, now the technology is all the same, services for small companies may be better. Do you have an advantage?
wait for these reasons.
2, I think feasible, but:
1. First of all, your brand must have a certain reputation in the industry
2. Quality, can not cooperate after the next time.
3. What is the difference between your brand and other competitive brands, where is your comparative advantage, and can you bring different services and uses for your customers
4, the great economic interest to join partners stimulation, business is profit-driven
3, I think the website construction Service company can form a brand, but the most important thing is to be beautiful, full-featured, safe.
But the trend may be that every company will have its own website building team. After all, understand the situation of their company to plan the design of the site to come out.
4, I think China's internet companies. No
.
5, I believe that the establishment of service brand is the current website construction Services development direction, no brand service awareness and the corresponding plan of the company 2-3 will be eliminated. My views are as follows:
The main environmental factors facing the
website construction Service:
(1) The entry threshold is low, competition disorder causes the industry average profit rate to drop sharply;
(2) The service quality is similar, each enterprise service difference is not obvious, causes the price war, Rumble, the project cost is obviously exorbitant;
(3) The lack of high quality technicians and corresponding managers has become the main factor restricting the development of enterprises;
(4) Sales staff lack of training and excessive liquidity to the enterprise's sales success rate greatly reduced;
(5) The internal flow of the enterprise leads to the project time delay, which leads to the slow capital turnover and the increase of stealth cost.
which companies die faster:
(1) A new venture without capital;
(2) The charge is too low;
(3) The service location is ambiguous;
(4) low level of management;
(5) Having no core competitive advantage;
Why do service brand
market is staged, the same industry will soon appear competitive several companies, ultimately by these companies to carve up most of the market, this market can be a local city can also be a large area, and these competitive companies must be a service brand, Service brand is the embodiment of enterprise comprehensive competitive quality, can not form a service brand, or goodbye, or pick up some cakes to eat.
as to whether the chain is hard to say, relative to this service, a city is probably only a branch of it, and these cities must be economically more developed places, how to calculate the chain, is not like Gome to do a lot of branches.
