Discussion on a new train of thought suitable for middle-through train popularization

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Through-train is the most important gold absorption tools, but also many large and medium-sized businesses attach great importance to a precise marketing approach, if you can play a through train very well, the shop is half the success, therefore, this type of shop will be equipped with a full-time train driver to operate. In combination with my cat shop for nearly a year of the through-train promotion experience summary, in the recent study of a very targeted promotional strategy, and before thousands of people talk about the train to promote the mode and method is there are other, so, in proposing this new idea at the same time, I hope that more experts in the industry and I have to discuss, not very grateful.

Because it is aimed at the intermediate through-train promotion, so we are familiar with the content of this a stroke, but also from the promotion of the strategy focused on the elaboration.

First from this positioning, the daily promotional costs below 200 yuan Taobao waiter defined as a small through-train promotion, the daily cost of 500 to 5000 yuan is the intermediate through-train promotion, more than 5000 yuan is the senior through-train promotion.

The choice of the through train is that every shop has its own set of methods, for example, through the same platform to put several potential into the shelves, after the test collection, click Rate and other data comprehensive assessment to select the paragraph; Through the data analysis of quantum constant channel, that section is the longest browsing time, the highest conversion rate, evaluation is also good as the main push of the paragraph; There are other options, not listed here.

Through-train picture several elements: concise, beautiful, promotional text must be basic. The picture of the through train can be selected several tests, the same conditions under the highest rate of click-through retention.

The title of the through train promotion. Focus here on how to set up. The first is to find and baby associated with the largest attribute times, you can select 3 groups. For example, the first group is: 2013, the new, Bohemian, beach, chiffon, printing; the second group is: vest, fake two pieces, and the ground, the sea, blasting money; The third group is: large pendulum, thin, sweet, small fresh, large size, sleeveless.

After the title is selected, the promotion plan is set to 1. From the nature of the merchandise, beach skirts, bohemian skirts, beach long skirts, these keywords are not associated with the largest. And through the Data Cube Search volume analysis, the search index of these words are above hundreds of thousands of, click rate conversion ratio of more than 1.2%, but the competition is very fierce, the industry average bid in more than 1.8 yuan. Based on this information can be a focus on the promotion of the program, the program set up about 10 and bohemian, beach associated keywords, this keyword is a combination of two phrases, because such traffic is relatively large. Why only 10? This is convenient later operation, too many words management bad effect can be imagined. Keyword just started to add, the quality is basically between 7 to 9 points, so, to achieve 10 points, there is only one way to high accuracy of these keywords to the home page, but also the top 4 position. The principle of the bid: 8 Yuan below can be considered. For example, the beach skirt quality is divided into 7 points, you need to bid to 8 yuan to rank 5th, but because the click rate of this position is not high, you can lower the bid in 7 Yuan, ranked 10th. In accordance with this method of bid, the area of the selection of Guangdong, Zhejiang, Jiangsu, Shanghai, Beijing, Chongqing, Sichuan, Hainan. After three days, as long as the daily click Rate is good, the quality of the score will rise to 9 points or even 10 points. According to the deduction is equal to the quality of the bid to calculate, beach skirts this time to bid 5 yuan to enter the home page.

Plan 2. The planned launch area is the same as plan 1. The principle of setting the key words, still revolve around the Bohemian and beach, choose three words combination of keywords, such as bohemian long skirt chiffon, bohemian dress and so on. The keyword search index in this category is about tens of thousands of, and the mass score is between 7 and 9 points. Bid strategy: Still choose to be ranked on the home page or the second pages, so that in the shortest possible time to improve the quality. The key words in this program are set around 20.

Plan 3 set for printing dresses, chiffon dresses, vest long skirts, printed long skirts, fake two long skirts and other related not so big keywords, the region can be placed in the plan 1, 2 on the basis of the increase in Jiangxi, Yunnan, Hunan, Guangxi, Guizhou and other regions. Shun Hong Kong, Macao, Gansu, Heilongjiang, Jilin, Liaoning, Inner Mongolia, Tibet, Xinjiang, Qinghai and other remote areas. The principle of the bid: the use of 1.2 yuan of the delivery method, the number of keywords in this category of about 50, the purpose is to cast a wide net, to bring as much traffic, the principle of price increases: is the plan 1, 2 have a better input and output ratio, you can properly carry out the fare increase

In this promotion strategy, the upfront burning money is necessary, because the quality of the improvement must be based on the click Rate, this is the principle of Taobao money, so must do a good budget. When the store for Taobao to do a contribution, natural Taobao will bring you considerable flow, in good internal strength at the same time, the flow into the store as far as possible to crawl, so that the through train of input and output ratio can be greatly improved.

It is noteworthy that such a promotional strategy is only applicable to the promotion of intermediate through-train, but also a single product to create a burst of design.

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