Discussion on business model of LBS community website based on lbs Interactive Marketing

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Still optimistic about the cut, the street, open, play turn quartet, at the same time look forward to muttering the next revision. From the current grasp of active users, the site PV values, and other data, estimated that a few disparities. In short, at this stage, this several lbs community website, in front of how to use good products to attract users, if the good way to attract businesses. Afternoon and Count chat, come back at night summed up: based on lbs Interactive marketing.

Based on lbs Interactive marketing, the essence is based on resource interchange model, merchant and platform, platform and user. While providing marketers with marketing channels, new users, new users and Third-party service platforms (such as group purchase sites) are also being developed to share the benefits in the LBS community website. All three are the creators of resources.

Resource Exchange, LBS site provides a platform, the business through the platform to publish preferential information. Preferential attraction users, simple check-in effect is not good, after signing no benefits, interest on the cold down. A variety of preferential information and virtual honor system can slowly cultivate the user check-in habits, in the user developed a check-in habit, will take the initiative to obtain a variety of lbs site activity information, may also actively share other LBS site activity information. In addition, the third party service platform, such as the development of group buying sites and regional community sites, and so on, they have gathered a large number of high-quality localized business concessions, the information for the LBS community site, meaning is significant. Users – Platforms – businesses naturally form a benign interaction.

Specifically, there are several ways to do this:

1, Business marketing:

First of all, the potential consumers around the initiative to send marketing information, such as a restaurant for the vicinity of the regular restaurant in restaurants to push preferential information to attract users;

Second, there are consumers, consumers often use clients in this business to sign in, so as to obtain a certain discount. The merchant manages through the web side, the user obtains through the web end or the handset client;

At present, the domestic street side has provided the function, named "Street Shop Promotion Registration", currently supports three kinds of preferential information release:

1, landlord surprise: The landlord is in the past 60 days, visit your merchant and sign the most number of customers. "Landlord Surprise" is for your most loyal customers to provide special surprises/concessions!

2, the old customer surprise: for the past 30 days, visit your merchant and sign in the number of the top 10 customers to provide a surprise.

3, other free surprises: the street to provide you with a small online blackboard, you can write any content on it, for your customers to provide fun and innovative surprises.

Waiting for Hifly to start the M9 to experience this business platform. I believe that other excellent lbs site, cut off, open, etc. will also be in this force! After all, the product experience, the client to do a very good job, the lack of business platform alone.

2, the Third party service platform (Group purchase, regional community website) will have its own high-quality preferential information published in the LBS community website; This information sharing and publishing, mainly through the web-side implementation. Domestic LBS Community Web site, should be at a certain stage, open its own platform to allow Third-party access to the platform, the release of more favorable information.

Group 800: Group Purchase map

The proliferation of group buying sites, but also let group buying navigation to become an opportunity, group 800 launched the group purchase map, is currently only on the Web side display, these group purchase information, in fact, in general, relatively high quality. LBS community sites either do their own, group purchase information aggregation, or open interface, so that group purchase site or group purchase site access, not for a train of thought.

Of course, once the LBS community website opens the interface, it may also produce another phenomenon, that is, the third party obtains the preferential information of the LBS community website, snacksquare.com is to provide the commercial map service based on Foursquare. Thanks to the Foursquare API, what it does is provide services to Foursquare users in the form of commercial maps, that is, Foursquare users can query a specific area on Google Maps via the Snacksquare Web site, You will then be able to see or download the services offered by local merchants, including promotional messages, event notes, etc.

Snacksquare.com: A business map based on Foursquare

Snacksquare's business model is very clear, that is, local commercial advertising services, when users directly download their related ads and coupons consumption, it can be from the business Commission outside. In addition, it can allow users to customize a specific area of preferential activities, mobile phone messages or MMS marketing. Domestic public comments, Word-of-mouth and other life service sites, each is plotting the grand blueprint of lbs, Snacksquar may be a good attempt.

(4) Users to share preferential information; This user is a highly loyal user of lbs site, the more the better, not only in the use of resources, but also in the creation of resources.

Street side: Sharing Coupons

At present, the street has provided a "share coupon" information entry at the bottom left of each location, and any user can click to share the preferential information of the site, including the preferential content, the time to start and start, the preferential download URL. After the first trial, you can guarantee the maximum authenticity of the preferential information. LBS Community Site UGC content is not only footprints and propaganda, preferential information is also very necessary, and must get through the Web side and mobile clients, can be released.

Summary: Mobile lbs service, as a core function of mobile Internet platform, will be richer in future branching patterns and patterns. And the location itself affects people's choice of information and friends of concern, with a position dimension, can put everyone's position in real time to display, such services are before the Internet products can not do things. The LBS model can reconnect with all the products that once existed, creating new patterns, instant messaging, social networking, microblogging, map services, E-commerce, classified navigation, search engines and online games. ”

Article source: hifly ' s blog civilian internet

Original address: http://www.hifeng.org/?p=675