Discussion on communication between network marketing consultant and Enterprise boss

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Old Hook recently in a few Tianjin medium-sized enterprises to do network marketing planning and team management, found that the boss of small and medium-sized businesses, is not lack of ideas, and not lack of funds, the most lack of the implementation of the mentality. On the one hand, network marketing is not today to do tomorrow will be able to produce sales, but need to pave the ground and then gradually upgrade; On the other hand, network marketing needs to be carried out every day, after all, the Internet is "not because you see hope, but insist on will see hope" business. Therefore, the network marketing consultant and small and medium-sized enterprises in communication, but also need to clarify their own ideas, full communication, the idea of their own according to a certain idea, passed to the boss of the enterprise. Lao-Gou believes that generally speaking, early communication has the following two major aspects.

First, the customer industry understanding:

Whether SEO projects or integrated network marketing projects, the first thing to do is not to do it, but to fully understand, especially the industry to understand. After all, the enemy can win.

1, Product understanding: Customer's product is what kind of? Is it virtual or physical? Is it a necessity or a luxury? Is it a FMCG? What is the price and quality of this product?

2, customer groups understand: The customer here refers to our customers customers, that is, the enterprise to sell the goods to whom? What are the ages, genders, academic qualifications, regions, and income of these people?

3, Sales Channels: We are mainly doing network marketing, but also need to be able to ascertain the customer's offline channels, because network marketing can not be operated alone, but need and offline interaction. Therefore, we must understand the customer line under what channels, which channel to sell, this channel is reliable, and so on.

4, Team: Understand the team's first goal is to know the strength of the customer, the second goal is to know whether the customer team has high execution and communication skills of the personnel, follow-up execution when we can apply for direct communication with him, so the efficiency will be much higher.

5, Peers: we have to grasp from the customer there are three to five peers, especially the customer "hate" peer name. Of course, this is not to retaliate, but we need to understand the pros and cons of the competitor's network marketing, so in the advantages of competitors we began to pave the way in the competitive disadvantage of our key breakthroughs.

Second, customer Network Marketing Understanding

1, the current network marketing position communication:

①, Website: User experience point of view, customer's website has a good user experience? From the SEO point of view, the customer's site rankings how?

②, Operation: The customer currently in addition to the operation of the Web site is not operating other network channels, operating status How? does Weibo add V, decorate, operate? is the company blog and forum normal operation?

③, Advertising: Customers at this stage have no ongoing network capital investment, such as forum advertising, store credit certification. What's the effect?

2, the Network Department staffing: The customer has no full-time network department personnel? What is the quantity? What are the actual working experiences of these people?

3. Budget:

What is the budget that the company intends to invest in the network operation? Divided into several stages, each stage how much input? Is there a capital adjustment based on operational status (for example, I have met before, each generation of a network order, the next phase of the network to increase the amount of the previous stage of the Order of 5%)?

4, the expected effect:

Customers want to be able to build word-of-mouth through the network or directly generate sales? What is the input-output ratio that customers want? Of course, at this stage some customers may have some high expectations, we can write down, once again to resolve the communication.

The above is the old collation of small and medium-sized Network marketing consultants and the boss to communicate the need for full communication matters. I hope you can add ~

Article from the real-name Network Marketing team members | Jun Junwei, reprint please keep the link http://www.goujunwei.com/archives/377, thank you!