Discussion on consumer Psychology of local community website users

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Do the local website, in fact, is not so easy as imagined. Many people are ambitious and have a lot of ideas before they start. But the actual entry into operation, will find: no more ideas, netizens will not buy. We must deeply understand the consumer psychology of local netizens.

I operate the local website: my Changshu (http://www.mychangshu.cn). Changshu is a county-city, under the Jiangsu Suzhou, the population 2 million. National County economy ranked third. In the Yangtze River delta region Economic active belt, the network popularization rate and the Netizen's quality are comparatively high. Before my Changshu on-line, the local website forum pattern is: an integrated local forum and the telecommunication Department's Portal harbor. The local website Community market is basically monopolized by these two families. The surrounding large and small forums of more than 10 small have no.

Of course, local local port or local forum is a simple traditional portal or forum form. The concept of Community portal is not proposed. Our site is the first local water test community portal. Website just opened one months, in this process, accumulated some experience also found some problems. The personal more interesting question is: The local netizen's consumer psychology discussion. Also draw a

Conclusion: Do the local website, have the idea is not equal to have the way out .... must be careful to do all aspects of work.

We acknowledge that our website is an idea website. These from the site's entire style and interface design can be a start. Ideas include independent thinking and website operations. But, in other words, these are not the restrictions on the web site development, but still need to be further observed. Our website deliberately opened up a relatively small number of sections, specializing in the collection, sharing some of the local independent views and

Literary commentary. It also shows that we really want to inject something high-level.

Second, because the operation of local portals, in fact, many people have overlooked a thing, that is, differentiation. If your site and other local sites are similar from content to form. Your website is very difficult to develop. You must have your own characteristics and things. The degree of the Netizen is different, the level of the age is not same, taste is dissimilarity. Older people like livelihood, news and so on. Young people may be more interested in making friends and entertaining. There are also a number of people who might like to have a small audience. Our site, it is optimistic about the local other sites in this respect, before deciding to take a diversified route, in addition to strengthening local news, people's livelihood, consumer information, but also to go young fashion routes. The integration of young people like the uchome Circle of Friends, and opened up some very literary section. The goal is to attract different age groups.

Third, on the majority of local community netizens consumer psychology, this is a very valuable research topic. Because the vast majority of visitors to the local site are certainly the local netizens who were born here. In the previous research and analysis, we found that local netizens generally have the following characteristics:

1, where the lively to where to run. A lively place to stay for a long time, if not enough attractive, will never go to another forum or site of the same type.

2, 80% of local netizens open the first thing in the local forum: To see if there are any new and fresh local news. Then browse, and then close the Web page.

3, very few people will voluntarily publish some technical content of the post. Most still send some saliva stickers, vent their dissatisfaction or express their feelings, or send some of their latest observations.

Understand some local netizens consumer psychology, also can come up with corresponding countermeasures. To sum up: I think the way out of the local site is to learn from each other, no one I have, and constantly find and add new interaction points. The long-term thinking inertia that netizens form is not easy to change, but can attract them to your website by imperceptible way.

Learn what local netizens need and are most interested in. The key point: Don't deliberately. Like: The original netizens have been accustomed to stay on another website. You want to pull him over, say your website is better than him, this is very unrealistic. To be aware of the enemy, do know well, in the full understanding of the consumer psychology of local netizens, targeted to enrich the content of the site, create a Web site atmosphere. Give people a new, fresh feeling of the atmosphere. In this way, your local community website may be better developed.

That's all. Feeds: my Changshu http://www.mychangshu.cn.