Discussion on employees ' professional ethics in the "Water gate" incident of American Regiment

After last year's Million Regiment war, now survives the group buying website also basically propped up the group buying industry tripod. such as handle nets, the United States Network, Group F and so on. These group buying websites in 2012 because also can be said to be innovation unceasingly, book is outstanding. However, in the industry that the Electricity corps buy http://www.aliyun.com/zixun/aggregation/8329.html "> Industry trend is stable, the news broke the United States network performance" water Door "event. It is reported that the United States regiment nets a turnover staff, said the U.S. regiment announced sales when there is a large amount of water and is not outrageous, than the real sales of more than a full report of Two-thirds. This article, immediately caused by the industry hot discussion constantly.

What prompted the employee to choose the inside of the American network? Is the employee's explosive material true? As a third party, can only be from the current burst out of the phenomenon of speculation, analysis, groundless things may not be true, but may not be false.

First from the employee's point of view to analyze:

I guess:

1, and the company has unresolved contradictions, angrily quit, slander. Maybe this employee of the American network has some problems in the work, and then negotiate with the company to resolve the results, finally stormed out, then disorderly to create before the company negative information to figure psychological momentary pleasure, slander let the company suffered Bubaizhiyuan, finally make the company's reputation to achieve its revenge.

2, feel the company's external false information, out of responsibility for the social consumer attitude, resigned, decided to explode "home" ugly. The possibility that everyone may feel very little, but things have two sides, so stand on the sidelines of the point of view, theoretically still occupy a certain degree of persuasion.

And then from the United States, whether the network brush water This matter to analyze:

First, if the United States Regiment network indeed as the material said, there are serious brush water phenomenon, then the United States network This is a bad. Its adverse effects are mainly manifested in the following aspects:

1, sorry investors, hindered the investor's right to know

Think about what investors need to invest in a business, what they need is payback, and what they need is real data. And now the United States network data Serious fraud, for investors, the United States network credit value has been reduced to the lowest. So who's going to vote for the future VCs?

2, sorry consumers, two years to a positive image collapsed

Over the past two years, the United States network in the advertising media image has been a good girl image, consumers are also chasing the direction of the media to the United States network operating products have a certain degree of reassurance, this led to the United States network of users of consumer spending increased every year and the positive image of a large increase, and now into the "water door", its painstaking positive image collapsed, How long can such a company survive?

3, I am sorry that many businessmen, positive emotions fear of premature death

Merchants choose to enter the United States network, in addition to the positive image before the impact, the most important thing is that businesses value the United States network sales performance, the United States network of traffic share, but now is exposed to participate in data fraud, then the business settled in the United States network platform of the enthusiasm will be greatly compromised, the future of the channel chain break, ask such enterprises will have vitality?

4, I am sorry for other group buying site, triggering a chain of vicious circle

The United States network This incident, the loss of not only the public trust in the United States network, but also the whole group buying industry trust. Originally is crumbling electricity corps buy the kingdom, after the United States network "water door", I am afraid the industry on the prospect of group buying industry is not very optimistic. Really so-called one step wrong, step by step wrong, the United States Group net This is caused by the real chain of the electric business cycle earthquake ah.

Second, if the United States network of the data is not fake and pure staff malicious slander, then the United States network should be through its official, news media channels to clarify, to eliminate the state of consumer suspicion, reduce the impact of negative public opinion, this is kingly.

On the Internet every day on the site of the news there are many, how to distinguish between true and false this is the audience thing, is the so-called do not do a good conscience, not afraid of ghosts knocking. Hope that the United States and the network can deal with this matter in time, whether the staff is vilified or really exist brush data phenomenon, please give electricity Corps purchase industry a transparent persuasive bar. The author writes this article only hoped that the group buying industry can finally stand in the consumer standpoint to innovate the realistic operation development, but does not announce the monthly sales amount is how much, actually really cares about this data finally is those investors.