Discussion on how local community portal can guide operation according to conditions

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The local portal community is a popular site type in webmaster circles today. Its flexible line online profit model is the main reason for its popularity, but its relatively complex and heavy operation also let a lot of personal webmaster love and hate him. Many personal webmasters have built their own local community portals and walked into the dead end of the site's low level of activity. And the reason often comes from the operation of the portal has no local conditions to detonate the hot focus. The following author to their own community portal Lanzhou LAN Hundred network as an example to talk about the operation of the road.

Based on the characteristics of local cities, to guide the exchange of users

China is a vast and abundant civilization, each city has its own unique human food. The author is located in Lanzhou, for example. Lanzhou people good food, like in the leisure holiday and friends and family dinner. Lanzhou people like to eat hot and sour food, Sichuan-flavored dishes and chafing dish is a special feeling. At the same time, Lanzhou people rough uninhibited, dinner will drink white wine, drink to Han side return. These are the unique characteristics of Lanzhou city. For the 19 floor, presumably as a webmaster you are certainly not unfamiliar, why it can be in three or four years will be able to capture the country's community portal major market, because of the different characteristics of each city has a perfect positioning. So as a local portal to attract users, the first step to do is for the local characteristics have a more perfect and clear positioning.

Collect the latest local information, and constantly attract new users to join

The target visitor of the local portal has a common feature, that's the narrow range of target visitors. But the user is very large, the target visitors are often limited to a city, so the local community network to get good development must be constantly collecting the latest information, constantly attract new users to join. To this I give you three suggestions:

1: There are special people responsible for photo shooting and collection, with local characteristics as the blueprint for the production of some stories of the album.

2: There is a special person responsible for the local news events tracking reports, news events are not the size of the point, to meet the needs of users as a guideline.

3: With the local talent market, second-hand market and other information integration, to provide targeted customers with more valuable information.

Actively participate in user communication

It is believed that many of our friends who enter our local community website come with some local problems. For example, the author of the Lanzhou Forum can see users in the query: Lanzhou what place snacks more? What is the place to have fun in Lanzhou and so on, if your visit to the full heart of the expected to ask the question but no one replies, this will cause the visitors can not hurt feelings, The author suggests that the local portal community should be specifically responsible for answering the user's answer to this, many users are either holding a communication mentality, or some small problems, the author would like to first as a manager you enough to deal with these problems. When the number of users in our community is increasing, you don't have to be so hard to go to each post to answer, because a long time your site has posts and replies to the user group, this time does not need you to worry about the site can be healthy development, we must remember: the website post must be someone to reply, If there is no reply to the post that will cause the user feelings hurt.

Build the soul of the Forum to enhance the Community's active degree

For our community portal, I think most users are an obscure little person in reality, and in the Community portal want to make more friends, get more respect, so reasonable division of the site user group, through a reasonable contribution to distinguish the user group can not only enhance the Forum's active degree, also can better retain some old users. The author suggested that the community portal should have a reasonable hierarchy, followed by the upgrade of the hierarchy and money has nothing to do, and then the forum to hold some activities, to give the soul of these forums a certain reward, these specific links or rely on the webmaster themselves to grasp.

The development of local communities can not be separated from our target visitors, if the local community to continue to move forward, then local characteristics to localize, collect new information, deep local community users is the only way. This article from the Lanzhou forum http://www.lanbaa.com/, reprint please retain the source.