Discussion on how to carry out network marketing for Chinese wind turbine enterprises

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Discussion on how to carry out network marketing for Chinese wind turbine enterprises

At present, the majority of domestic fan enterprises are the production of small and medium-sized ventilator enterprises, for these fan enterprises mainly concentrated in Zhejiang, Jiangsu, Shanghai, especially Zhejiang Shangyu fan block economy is obvious. These small and medium-sized fan production enterprises pay more and more attention to network marketing, the main reason is 2:1, through the trial network of small investment, online business increased rapidly, the effect is obvious, the cost of business is reduced. Second, the market competition is more and more fierce, network marketing, the development of E-commerce is a powerful means for enterprises to develop market competition. But the Chinese fan network in the vast number of fans in the interview we learned that there are most of the small and medium-sized enterprises spent a lot of money for network marketing, but the effect is not obvious, some even a little effect is not!

Small and medium-sized wind turbine production enterprises relatively tight liquidity, the development of network marketing to enterprises, investment is limited, but more or less will be in this regard some input. So what do we do with paying for the Internet? How can we get the most out of our limited input? In order to answer this question, we will start from the most basic network marketing.

One, Network marketing misunderstanding: Network marketing is not to do a website!

Speaking of network Marketing, many people think of is the enterprise website construction. Indeed, corporate web site construction is a very important network marketing, corporate web site represents the image of the network, the customer's first impression of the enterprise often comes from the network, that is, his impression of the corporate site.

A lot of enterprise's website is handed over to the network company to produce, generally speaking, these network company can make the website very beautiful, but it is very difficult to close to an industry, the practicability is slightly bad. This kind of web site production company relative to some industry websites, in the professional or there is a certain gap. Take the steel industry, the website made by the steel net must be stronger than the websites made by some internet companies. After all, the steel net is studying steel every day, it understands the demand of steel enterprise most, think about, in steel industry who can be compared with it profession?

Therefore, the wind turbine enterprises in the choice of corporate web site construction, it is best to find a professional Chinese fan network to make the site.

Many people think that the network marketing is not to do a website well! The site is finished, it is not right. For example, to do a website without promotion is like you printed a box of business cards, but did not give your business card to your friends, your customers. At this time, although you have a business card, but they do not have your business card, it is impossible to actively contact you.

So this time you have to let others know your corporate site, this aspect such as search engine promotion, Alibaba, such as business-to-business website promotion.

Second, the Fan Enterprise Network marketing purpose and key points

According to the understanding of marketing theory, all marketing forms are for the purpose of service--enterprise development is the fundamental purpose of the enterprise, Network marketing in the country is in the stage of relative development, opportunities, low cost, flexible form, for small and medium-sized Enterprises is an infinite stage of opportunity for large enterprises is very useful position.

Network Marketing effectiveness, mainly from the following aspects of measurement (online orders are the main purpose of network marketing, but not all)

A, establish the corresponding popularity. Popularity is the golden rule of small and medium-sized enterprises, no popularity is difficult to obtain recognition, all the original purpose of advertising is to establish a reputation, the network just has this advantage.

B, can quickly establish a certain sales channels. The establishment of sales channels or the search for dealers have entered the database era, the best database management of course from the computer era, so the use of appropriate network marketing means to open the market is an effective way.

C, the customer's interest and attention to enterprises and products. Network advertising has a number of features, including its readability, interaction and comprehensive information, customers in the network can be a good understanding of enterprises, while enterprises can also understand your customer psychology through the network, this is the future market the most advantageous resources.

D, suitable for long-term operation. Network Marketing and technology-related, and network development is more directly related. As more people enter the Internet world, Network marketing tomorrow will be worth looking forward to, so network marketing is the absolute Chaoyang media, but also enterprises should learn the reality and the future road.

What is the main point of internet marketing?

Network Marketing Fast Interactive, low-cost, good effect, but also need to pay attention to some points, not because of the wrong way to save money-

A, choose a major way to continue. The network world is inexhaustible, each kind of marketing method will have its reasonable place, the key is according to the enterprise actual situation carries on the network marketing. For example, Baidu, the effect is good, but the cost is high, a year down, only a wind organ health words will cost tens of thousands of yuan. Not every enterprise can afford it.

B, professional matters management personnel. Network Marketing needs deep network knowledge, rich network experience and even professional technology, so for the layman, the internet is a strange thing, but also a difficult to understand things, such as GIF, Flash, for designers simple can not be simple, but for the layman that is Tianxian, insurmountable, So must be clear division of labor, the person responsible;

C, network Marketing to be sustainable. Network Marketing is a big enterprise's marketing supplement, is also the success of small enterprises, as a low-cost marketing exploration, network marketing should pay attention to long-term and lasting, in the process of practice accumulation and summary, in order to find the appropriate marketing methods. Do not because of the huge amount of network information, the short-term effect of the difficult to measure the neglect of the network marketing charm and potential, some enterprises because in a few months to see online orders, and gave up the network marketing, it is quite a pity.

Third, the Fan Enterprise Network Promotion Practical method

A, search engine promotion

Fan enterprises to promote the network in search engines can choose Baidu, Google,yahoo. But the relative cost is high, for funds have difficulty and want to try the enterprise in these search engines, you can choose the enterprise leading Products subdivision key words, such as: Intelligent induction fan.

B, comprehensive BtoB website promotion

Search engine promotion has been done, there is no other way to promote it? We can choose Alibaba's integrity through member Heicong.

C, the industry site to promote investment less effective

Alibaba and other comprehensive websites are very famous, in general, the effect is very good, but in some ways still inadequate, in particular to an industry, and some industry sites can not be compared to some industries, such as in the chemical industry, can not and China's chemical network, in the steel industry can not and my steel network ratio, In the building materials industry can not be compared with the Chinese cement network, in the hardware industry and the global hardware network and so on. Take the hardware industry, Alibaba may study the screw is great, while some websites can study the thread, a fastener of the enterprise to join its industry platform, the system can be intelligent for it to provide which enterprises need his products, which producers can provide production equipment, raw materials. This is not what Alibaba can do. Use Ma Yun evaluation of the global resources of that sentence, Alibaba in the professional aspects of the distance with the industry site that is a gun can not hit!

So the fan enterprises in the network marketing in the fan industry on the website to do the promotion is necessary, in the industry to do the promotion of the site often can get unexpected results. However, in the choice of industry site to promote the time to pay attention to a point, because the industry is a lot of web sites, so choose their own industry the best of those industry sites to do the promotion is enough. Here I suggest you look at www.mmfj.com China wind turbine and www.734545.com China ventilation Equipment Network

D, the most important point, more and more exchanges with peers.

Network Promotion method is also many, here the most important point is, more and peer exchange, they can tell you more, better network marketing methods.

E, website access statistics test Emerging Network Marketing Media

With the continuous emergence of new network media and online channel promotion opportunities, network marketers need to continuously follow up the measurement of these new network marketing channels to promote the effectiveness of the calculation of investment return rate. This requires the use of flow statistical analysis tools for monitoring. I note: Web site access statistical analysis is not a new concept and technology, it should be said that each site has the necessary configuration of the basic functions, but most of the site was almost no understanding of this, with the network marketing the application of a new step to deepen the demand for Web site traffic statistics has reached a new turning point.

F, other, such as mass mailing marketing software to promote, such as a variety of promotional, technical difficulties, high cost of investment time, but the short-term effect is obvious, I think: To use this kind of method to promote, the most important is moderate, can only be used as an auxiliary way of enterprise network promotion.

Bianhouyu

Network marketing is better than traditional marketing play, more attractive, but it is not hysterical, random for it, there are methods of skills, there are more details and experience. Through the author's years of research and the wind turbine Industry Network promotion practice, with "sales force" as the fundamental, "influence" as the principle of "communication force" as the goal of active exploration, so that it becomes the wind turbine industry network marketing strategy.