Discussion on how to create atmosphere and improve user experience

The internet in the process from the push of information to interactive and user-generated from the era of progress, we pay attention to the new profit model, focus on refined user marketing, focus on user experience research, focus on better information architecture and page display, at the same time, we often ask, Whether our website gives the user a kind of atmosphere that embodies the demand of the brand.

In the project, often with the product manager discussion, how to create a safe or lively or serious or relaxed atmosphere of the website, to create a relatively clear product characteristics, conveyed to the user, in order to look forward to a good reputation. Which latitude should be grasped, http://www.aliyun.com/zixun/aggregation/8534.html "> product function? Information architecture? How is it?

Let me give you a few examples to see how the atmosphere of the website affects our experience:

Case 1. Sports Live

Before the revision of sports live, have done user experience assessment, in fact, there are not many usability problems, the key tasks (positioning live content, watch live content, participate in interaction) can also be accurately completed, but many users complained that there is no desire to click, did not feel that they are in a live channel, there is no warm and tense atmosphere.

Figure 1 Pre-Revised sports Live page

Analysis of the page before the revision:

1 interface performance is flat, the visual area divides into two big blocks, the left tree browsing view, by the time dimension and live broadcast two kinds of arrangement way to realize the transformation of the different races, the typical Windows Explorer experience, does not have the time and the match combination the presentation way, lacks to the upcoming competition's prominent demonstration;

2 The right is divided into four modules, "illustrated" static display of hot events, the recommended content in the module and the current live content of low relevance

3 Live chat room and comments in the garbage content is more, no corresponding content screening mechanism, reduce the site's sense of trust

4 Media Media only text and pictures, and the proportion of the picture is less, no dynamic display effect

After the revision,

1 text and picture content operation has been optimized, for the current popular events related to the topic of the subject concerned

2) live access to the rich, according to live content, live channels and information division of the event

3 Excellent relationship between the modules, some of the live content added audio and video multimedia display

Fig. 2 The revised Sports Live page

As a result, the competition of the urgency, the rich information of the game, all kinds of tidbits of the entertainment of the mixed sense of the present, perhaps not the best, but the relatively ordinary before the facelift has made great progress.