Discussion on how to design Internet advertisement by "Longmen Biaoju"

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Recently I have just finished reading the "Longmen Biaoju" this comedy, and before the "martial arts," there is a comparison, one of the bright spot is the implantation of ads, netizens complained that the ad implanted too much. Indeed, all advertising time added up to almost half an hour, but the TV series ads are also full of funny elements, some funny advertising words can make you laugh. For example: Not every kind of injury can be cured, nine hall. More such advertising words I do not enumerate, so that the funny ads always keep the audience fresh, can not help but want to see several times. And those advertising words is very easy to be remembered by the audience, the general situation of television viewers are more resistant to those implanted ads, the same truth, many forms of advertising on the internet also need to innovate, the effect of spam ads is poor, but also let users are very disgusted. The following author listed several disgusting forms of advertising:

NO1: Full-page window ads for web games

Do not know when the Web game quickly reverse attack, followed by the full sky of web ads, now casually click on a website will have web game ads, and such ads are mostly the whole page of the window, the individual is very disgusted with this form of advertising. Generally I will not hesitate to turn off the page, in other words, the ads are very low click rate, the effect is very poor, but the main source of revenue is the small adsense advertising costs, how to achieve both the effect, without hurting the user experience it? If users are often disturbed by these ads, then it is sooner or later to leave the site. Can you innovate in this form of advertising? For web games, for the user group is generally the young netizens, in fact, many web game ads are in the trap of users, advertising screen and the game is not the same thing.

For such a window ads, personal suggestions can be replaced by the form of the ads, although this is not a kind of innovation, but better than the whole page of the window, the most important thing is a breakthrough in the content design, basically such a web game is the same routine. This is to learn the "Longmen Biaoju" in the sense of innovation, such as the recent popular elements into the ads, or in the ads into love, affection. If there is a leisure category of web games, then how to design more innovative? The casual game of the user group is more young women, so you can take into account the use of love elements, or depending on your user group characteristics. SEO-like forum ads can be integrated into the feelings of SEO people, such as selling space domain name ads, you can design into a "want to let your traffic fly up?" Choose the right space to do the optimization ", and so on."

NO2: Floating ads that affect the user's reading text

There are many novel sites, which have floating ads on both sides of the page, because most of the floating box is too large, affecting the reader normal reading on the page text, such floating ads are also more annoying to users. The solution is to reduce the size of the floating box, or simply replaced by other forms of advertising, in the author's opinion, in the text implanted ads, perhaps the effect is better than floating advertising. The reason is that the novel site, the reader's most concerned about the text content, in the time to read the novel occasional ads can be tolerated, can be designed to play a few seconds after the ads will automatically disappear. There are many such anchor text ads on foreign websites, the key is this form of advertising content how to design reasonable, personal suggestions such ads content dapper more appropriate, users in earnest reading text, if suddenly pop-up a very large advertising box, I believe it will certainly let users crazy. But the advertisement content is short, does not represent cannot attract the user's eyeball, the small funny gif animation is better.

"Longmen Biaoju" ads are designed very funny, on the internet, funny things in general netizens will go to see, such ads can not only attract users attention, more conducive to deepening the user's product or service impression. Flat advertising words have been unable to attract eyeballs, the best advertising is the picture or flash, more than pure text better. The above author talked about two forms of advertising, as a grassroots webmaster, unavoidable to set up a large number of ads on the site, but also can not sacrifice the cost of user experience. After all, there is no user again good advertising is meaningless, in the advertising content design may draw on the "Longmen Biaoju" creative thinking, to try to design some funny, trendy ads, deepen the user's impression.

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