Discussion on how to do well the keyword analysis and research of the novel website

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To say that the first step of the work must be the keyword analysis and research, which you will not have any doubt, but in the actual operation process, many people will ignore or can not control this step, very simple usually this step is determined by the leadership. If you encounter a completely ignorant of SEO leadership, then your work will compare egg pain, keyword analysis and research is the whole SEO project's first step, but also the most important step, because this is wrong, behind the work is equal to white do, there are many projects is because the keyword analysis is not good enough, leading to a halfway. So this step must be careful to consider and research, exactly what we want to do the appropriate keywords, according to their own strength and energy, do not do some unrealistic work. The author of this novel website for example, to explore how to do a good job in the novel Web site keyword analysis and research!

Figure 1:100 Degree novel

As shown above, this is a screenshot of the Baidu novel, here are netizens favorite novel name, such as: "Wu Move the Universe", and then look at the Baidu Index 368715 understand, a few representative writers, such as I eat tomatoes, day silkworm potatoes, tanggu Three less, these are very hot online writers. In doing keyword analysis and research, the first thing to consider is the service or function of the site, the novel type of Web site to provide a single service is for everyone to read or download, but if the provision of downloads will lose a lot of users, because these users will choose to download to the mobile phone to facilitate reading. So the general fiction site will not provide download services, even prohibit the user to copy the chapter of the novel, "Wu Move the Universe" as an example, through the Baidu Drop-down box and related search results, the author lists so many keywords: Wu dynamic universe of the latest chapters, Wu dynamic universe txt download, Wu dynamic universe txt, download wu dynamic universe download , Wu dynamic universe download txt free download, Wu Dynamic universe without bullets window, fight break the universe martial movement of the universe to see the book, Wu Dynamic Universe burning text. Mining keywords This step i omitted not to talk about, get a lot of keywords after how to operate it?

The first step: the establishment of thesaurus and the keyword Shang, classification

In the excavation of a large number of keywords, the use of Excel to establish a keyword table is not difficult, according to the above examples, the site of the novel category of keywords mainly novel name, author name of these two types, such as: "Wu-Moving Universe" the latest chapters, Tanggu three works set, etc. Keywords like writer's name are naturally to be laid out on the Writer's column page, and the novel name this kind of keyword can be divided into three categories, one is the download class, the second is the latest chapter class, the third is no bullet window class, no pinball window is a lot of novel types of websites like to add window ads, each chapter page has, This makes many readers more disgusted. Can be divided into such a few categories, which download the key words we do not have to consider the above, the author has talked about, the rest is the author's name + Works, novel title + the latest chapters like such a combination of keywords, to understand this we can be in the generation of keywords when we know, The title of a page can be written: Wu move the latest chapter of the universe, the martial arts without Bullets window ads, do in a certain novel nets!

Step two: Analyze the competitive difficulty of keywords and search quantity

After the first step of screening and classification, the remaining number of key words we have to further screening, this step is to analyze the key words of competition and search volume, combined with their actual ability and energy to choose keywords, especially the long tail word grasp. It is best to choose a medium, less competitive keywords, because a novel type of Web site content is very much, so want to look at the keyword search volume, search results, to tell the truth to operate a very time-consuming, a bit impractical, unless you have tools or software to do the auxiliary. For example: The latest chapter of the martial arts of the keyword search is very large, but the competition is also very difficult, you can consider the choice of "Wu Dynamic Universe 1233" such a keyword, in the Baidu dropdown box has such a keyword, indicating that there are users to search for such words, Shuai selected several major popular novels and writers, As for other less well-known novels or writers, you can completely follow the first step of the classification method to set the key words of the page. Because the search volume of these words and competitors is relatively small, of course, this is also a rough estimate.

Finally, the author concludes: The novel type of Web site in the choice of long tail words, pay attention to their strengths, the novel station page, long tail word number of natural also many, so the main keyword dispensable, want to long tail word to bring a lot of SEO flow, but also weigh the competition and search volume. Only from the user's search habits and psychological analysis, as a normal user, you will search which keywords? Besides some common long tail words, users will search for more accurate keywords? Welcome to join me Q to chat.

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