Discussion on how to optimize website navigation

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In the kingdom of the country regardless of the product or service, the customer is fastidious is around, this aspect customer appears especially fastidious, therefore even if you introduce the user to the website, they may not buy directly the product or the service, often will through the unceasing browsing, the evaluation and the consultation only then may conclude a transaction. In the customer browsing, evaluation and consultation process, the guidance of Web site navigation is very important.

As an important factor in the transaction, reasonable site navigation settings appear to be particularly important, so how do we set the site navigation? The author suggests that all optimization settings should be carried out at the core of the user's needs (how can I quickly find the specific products and services I want).

What is site navigation

Site navigation is not really a very definite function or means, but a general term, I think that all help users to browse the Web site products or services information, and throughout the process is not lost, in the discovery of problems can be found in time to find online help all forms are part of the site navigation system.

Site Navigation Optimization Essentials

Use text link set navigation, text to search engine is very friendly, and open speed is also fast, regardless of user or search engine are advantageous, as for other some flash and JS, etc. as far as possible to avoid use.

Amoy passenger station navigation as far as possible JS call, a lot of Taobao guest site navigation is to call the product page, for this situation, in order to avoid the weight of the site transfer or be blocked by Baidu and other dangers, the author suggested using JS call.

Navigation keyword settings, navigation keyword General selection of the long tail words of the target keyword, but also to ensure a certain amount of search, navigation keyword to avoid and the first page of the target keyword conflict, and navigation between the keywords do not exist between the inclusion and the inclusion of the relationship.

Search volume determines the keyword location, navigation set on the anchor text are valuable keywords, from left to right, the importance of decreasing the trend to set up, and avoid some of the actual role of the column, such as company profile, company news.

Do not change the site navigation, many corporate Web site navigation settings have problems, many columns are not practical role, standing important position and did not play its due role, but also do not change the site navigation, for this situation as far as possible with the side navigation or bottom navigation for remediation.

Sub-navigation settings, set sub navigation to facilitate the optimization of the site structure, especially for some large sites, sub-navigation settings to reduce the level of the site, is conducive to the site included.

Breadcrumbs navigation settings, strictly speaking, bread crumbs also belong to the category of site navigation, breadcrumbs navigation is not only conducive to enhance the site user experience, but also contribute to the rankings.

Avoid navigation stack keywords, many webmasters in order to improve the site keyword density and other reasons in the bottom of the site navigation for a lot of keyword stuffing, more tragic is a lot of webmaster to do a lot of back chain, resulting in the site down right.

Site map settings, like crumbs, site map also has the flavor of site navigation, and the role is particularly significant, whether it is HTML or XML, now the mainstream search engines are supported, HTML is mainly for users, XML mainly for search engines, recommendations are set.

Navigation and its contents related to the content of the site navigation as far as possible and corresponding navigation column settings closely related to the maintenance of the site later is very helpful, especially in the site chain construction.

Website Navigation optimization function

User experience, navigation to show users a clear structure of the site, efficient solution to the user "how can I quickly find the specific products and services I want" this problem.

Included quantity, through the reasonable setting of the navigation, improved the website to the search engine viscosity, convenient search engine better crawl thus collects our website.

Summarize website Navigation optimization

In fact, the whole article is based on "how can I quickly find the specific products and services I want to spread the problem as a starting point, around the user experience, but not just the user experience." Finally, it is important to emphasize the optimization of navigation.

Article source Chengdu SEO http://www.tyylmsxj.cn