Discussion on how to write website optimization plan

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Whether in real life or on the Internet, or in other areas, SMEs will have their own goals, development plans and programmes. We know that development planning is the goal that the enterprise plans to achieve in each time period, however, to complete these indicators, the specific implementation plan is essential. The website is also so, without a feasible optimization plan, it is inevitable that it will be difficult to develop. So how to write site optimization program? The author will mainly from the following analysis.

The location of the website.

What is the goal of the website? The source of revenue and Target customers must have accurate positioning. How competitive are the industries involved in the business? is the business carried out in the country or in the provinces and cities? Combined with the above situation to analyze the site's keyword selection, as well as the keywords of the heat, competitiveness analysis, expected in how long to achieve what kind of rankings.

Second, the website content design.

Including the homepage of the site navigation, introduction, cases, contact information, such as not only to meet the user experience, but also to search engine friendly. For Baidu, the general site's homepage weight is the highest, keyword ranking relative to the internal page has advantages, the site's long tail keyword can be more set on the home page. General home set 35 long tail keyword is advisable. According to the user's demand change, data statistic tool's antecedents analysis, produced the long tail keyword form, in order to adjust in real time. Many statistical tools have hot maps, such as Baidu Statistics and CNZZ. According to user habits, reasonable layout of long tail keyword position and density. The following is a visual triangle:

Third, website SEO settings.

The title, description, and keyword settings for each page. The title of the homepage of the website must fasten the target keyword, the section page, the title of the page should be set according to the content of the page. Another is the bread crumbs Road strength, the URL should also pay attention to. URL path should be short and contain keywords, breadcrumbs path can be very friendly to the site visitors and search engine crawler location of the current page, naturally necessary.

Breadcrumbs Path:

Iv. Resources of the website.

Collect Web site content resources, planning good site early on how many articles and the site's long tail keyword distribution, do a good plan, daily update how many articles, several original, and so on form list, written in the website optimization program. In addition, the site's external chain resources are also essential, to where hair outside the chain, the content of the chain article, how to write a soft article, where to find, how many hair per day? The same is to be done in the plan. According to competitor analysis, what words to do first, targeted to send external links. Analysis under the budget, how long can achieve what effect. Assign the task and target of the chain personnel. For example, how many outside the chain published every day, by the search engine included in the chain should reach how many. The maintenance of links is also a need to pay attention to daily inspection, timely removal of the right to drop the friends of the site chain, the designated friend chain Exchange standards.

V. Cost budget.

The website invests the fund to probably have how many, the domain name is buys or the new registration, is chooses the virtual space or the VPS, or the independent server. How many employees, how much overhead, etc. should be written to the website optimization plan.

In the day-to-day maintenance process, the Enterprise site administrator needs to optimize the site, for is to be able to improve the site's user experience, reduce the site's bounce rate, improve the user viscosity of the site. Improve the user experience degree is also the site can survive for a long way to go. This article is optimized by Changsha website http://www.hntui.com/jingyan/65.html Webmaster Long Jun Original Editor, reproduced please specify the source, the niche is appreciated, thank you.