Discussion on interior optimization strategy of Amoy station with article system

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2011 is destined to Taobao is a crazy year, is also a big wave of the year, many do not have some optimization to promote the experience of Amoy owners must be shot dead on the beach, once rage of the single page is no longer preferred. There is probably a golden rule on the Web: The public strategy is basically to make money. As Amoy owners, we must understand this, can make money through the website, here do not talk about the optimization of single page, not to talk about the optimization outside the station, only talk with the article system Amoy Station How to optimize, we know that the internal structure of the site directly determines the amount of content, let us start today's study.

One, the station optimizes the navigation article

The clarity of site navigation directly affects the user experience, if a user in your site three clicks still can not find what he needs, then your navigation is failed. We say that the correct navigation should be clear, so that users have a glimpse of what your column is about, your content belongs to which column, whether relevant and so on. I divided the navigation into primary navigation and secondary navigation:

Main navigation: I think we all know that that is, the top of our site navigation, a lot of people in order to make the site look gorgeous, the use of flash or JS design, in fact, from the perspective of the search engine, this is not good, crawl very difficult, but from the perspective of the user experience may be very good, So how do we find a balance between the two? This involves the setting of the secondary navigation, but the main navigation column below the current position of this piece or breadcrumbs, generally this level is best not more than three layers.

Secondary navigation: This should be regarded as the invention of the husband, is at the bottom of the site plus site keywords or column page keywords, link to the homepage or the corresponding column page, in fact, in Baidu Webmaster Club seems to have a discussion on this issue, that is, the same page multiple words linked to another page will only be counted once, The specific situation is not clear, but since there is no harm, plus why not?

Second, the site optimization of the content of the article

Website optimization know the content for the king, a site only has a rich content, has a user like content, even if not rely on SEO later, the site can still have accurate traffic and loyal users. For Amoy passenger station, if it is that kind of single page, it is difficult to create content, and the same for the use of API set up the site, although the site content looks very rich, but most of the same content, search engine in the end of which the content of the site first? Like my small station taobao couple installed szsabc.cn, although it seems that the content of the site is rich and colorful, dazzling, but from the perspective of the search engine, such a site is difficult to be included. But the purpose of my API station is not to make it include product pages, but to make the site look rich in the eyes of users, not just to please search engines. Of course, in order to optimize my core keywords, still need to have some articles as auxiliary, so I set up a supporting article on this site to publish the system, so that the home page shows a large picture, so that users can see the desire to buy, at the same time the column set up a article system, is simply to do SEO use, In order not to let the user is the view of the product page, so the default setting of the homepage is the product display, the article system has only one button link in the past, so that both meet the needs of users and meet search engine needs, kill both.

Third, in-site optimization of the structure of the chapter

A good website structure is the beginning of the good effect of SEO, look at the majority of websites now, structure that is called a mess, the user can not find what they need, and read the navigation do not know what to say, click into the content but not back to the home page, but also click on the browser Back button to go back, This structure is really tarnishing the user's eyes, not to mention that the search engine favored, moreover, the future of the search engine must be conducive to the direction of the user experience. Therefore, the structure of a Web site directly determines the quality of late SEO effect. So what is a good institution? I think the following conditions should be met.

Static URL structure:

Static URL is not only conducive to search engine crawl, to avoid spiders fall into the spider trap, but also to make users look more refreshing.

Clear hierarchy:

Hierarchy, that is, clear navigation, from the Homepage-column page-content page-product page, must be classified clearly, in line with the user's daily awareness.

Internal links Unobstructed:

The good construction of internal links can not only let search engines crawl more pages, more conducive to crawling, but also to prevent users from finding the next page of the path, or the emergence of dead chain and broken chain phenomenon.

Refreshing and clean overall construction:

The overall site seems to be at least not objectionable to users, otherwise what to retain users?

To sum up, for a Amoy station, the site internal optimization If you really do the above mentioned, I want to do a little more outside the chain, your keyword will not rank too bad, although Amoy this industry competition is more intense, but always believe in the right way to pay, with technical means to operate, then you will not make money, Will not go to the major Webmaster forum complaining, if you really do SEO and Amoy customers to combine the profits, and do a vivid, then you will not complain all day, but write a soft paper every morning, counting the money. That day, you are also a stuffy sound money master. This article first A5, by the white Light Camera www.zsgacctv.com Original, reproduced please retain the source.