Discussion on local SNS website promotion operation strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The biggest feature of local Web sites is their own fixed, regional user base. Because they live in the same environment and culture, so the connection will be more closely. Cross-geographical, comprehensive portal users, local site users of the loyalty of higher and more concentrated. In this way, local Web surfers have more opportunities to engage in interaction, and they need a channel to manage and expand their social networks.

At present, China's SNS website has just experienced from the comprehensive, completely follow the foreign model to the autonomous groping forward, began the vertical subdivision stage. For the majority of Web site SNS operator, how to solve the user participation degree is not high, the Exchange topic is relatively unitary, how SNS and own website Perfect Union, provides the new service for the user, increases the website the adhesion degree and the active degree, what kind of operation thought can achieve the anticipated goal and so on question becomes the general stationmaster to worry. So how do you run a local SNS? Consider the following three aspects:

The local website SNS should have the clear goal and the localization. The SNS of local website has two kinds of forms, one is to establish an independent local SNS website (such as Big Wuhan Circle, www.dwhquan.com), another kind is in the original local website to add SNS application (such SNS website is more). No matter what kind of situation, we have to first give SNS set a good position, the site's culture and atmosphere to give users a sense of belonging, very happy to join. Reasonable and clear site positioning, is the site to join SNS first to think, intentions planning problems, is the basis for development.

Before joining SNS application, stationmaster should consider oneself website present situation is what? The website serves which Netizen community, wants to achieve what kind of goal. A good positioning is the basis for good development of the website. Lack of clarity

Positioning, very easy to go a lot of detours, waste of time and energy does not say, to the final appearance of the results of Sibuxiang, netizens do not know what the site is doing, stationmaster also more and more confused.

Second, the local website SNS promotion should have the attraction, the website promotion various forms, according to the SNS characteristic, for example:

1, soft to promote the SNS is currently a new online thing, the user's function and function is not very clear, so stationmaster should write some about SNS website function Soft Wen, then put to the forum of high popularity, post bar, Baidu know and so on promotion. Only first let the user understand the SNS function and function, will have more users to use SNS, local SNS community can develop.

2, MSN invitation and Mail invite MSN Invitation and Mail invite people are friends of the user, in the virtual network, the first can trust is a friend, so friends invite promotion is necessary. In the official version of the Ucenter Home1.2, there is also a built-in invitation to friends function, users can QQ and MSN and other Instant Messaging tools or mail to send invitations to friends, so as to obtain a certain bonus points.

Third, the local website SNS to be able to retain the user SNS is an emotional exchange place, only lets the user feel he is the attention, in the SNS by a group of friends exchanges, they will have the sense of belonging. For example, the Ucenter home selection function. Choice is to choose and their own like-minded circle of communication, you can let their team in the circle to initiate the topic, actively respond to other people to initiate the topic, to encourage more active interaction between users. SNS site can also hang some practical fun small functions, such as the current very popular plug-ins. Webmaster through these practical, fun plug-ins can be very good to increase the stickiness of users.

Site is a website, but is a carrier and tools, do not see the site high, do not view the site's huge lethality and nothing. Usually, the network is a channel, a channel for traditional services, there is no mystery, the real money, not necessarily from the site, through the site, you earn, is not just money.

The first element: the local station; the second element: promotion; The third element: effective (spend the least money, do the most effective thing).

Local station of the door to a wide range of, generally speaking, more closely related to the local information of the aggregation site, has played a faster and faster through the Internet to achieve a fast and rapid convergence (with the city) to share. From a certain point of view, whenever we can achieve the function of the site, we can put it in the ranks of the local station. You reader also may as well as the standard, widen the train of thought, may have the new local station type birth, thus jumps out the existing portal, the recruitment, the marriage, the real estate, the classification and so on local station pattern's Red Sea, has the broader survival and the development space.

There are two trends in the Internet, the understanding of people and things particularly far away, and people and things around, in fact, not only the Internet, media trends are so. The geographical location and social environment of each person is different, the special distance of the brain and the station of the special side are natural. And to seek the national Netizen's strong Dragon Big Station compares, our dream is very simple, only is to make a place the bully small point just, but how to make a qualified bully website, is a complex knowledge.

1: Learn to forget search engines.

Compared with the national station, our scale is not large, the radius of radiation is generally not more than 50 kilometers, relatively speaking, the role of search engines for local stations, far more than the national station/garbage station (garbage can also be understood as a disguised national station) much smaller. Do the local station, may also need to rely on search engine included, but to make local station development and growth, we must learn to forget search engines, at least to do to the search engine can be stride how much. In the final analysis, local station development is to rely on the internal strength, rely on the site to attract local visitors.

2: Learn to prevail.

The world of the Internet, only to recognize the first second, so decided to the same city, the same location of the station, can not survive more than three. People single potential of the local webmaster, in the operation of the station's choice of positioning, must be accurate, do their best to attack a blue sea, to avoid its Red Sea, only possible from the vast sea stand out. This quasi nature depends on the webmaster to their own network environment and media environment around the grasp.

3: Let the website have affinity.

The charm of the internet lies in the interconnection, the end of the earth is close to each other with the network name (or not named) through a variety of network tools in Exchange. Then the local station compared to the traditional Internet station, there is a powerful weapon, a close to meet, break the network under the distance, more organized offline activities, so that the site users meet familiar with each other. This is absolutely no harm to the development of the website.

For the majority of users, more than a few event gatherings, many meet with each other, they each other in the confirmation, the site is no longer a combination of a few cold letters, but a wonderful fate and ties, from the psychology, the Netizen met to complete a from a bosom friend to meet, from scratch of the real image of the establishment of the process , this is the opposite of the traditional acquaintance, so the site as an important platform for image building/bridge/link, it is natural to establish a solid image in the cerebral cortex, this point is not easy to build, but to the site, this image from the user's mind erased, it is difficult to the blue sky things- -From this perspective, the real affinity of the site, its traffic changes will not fluctuate.

4: Let the website have vitality.

Local station itself, is concerned about the matter, concerned about the people around, so the vast number of Web site users to participate in is to ensure the premise of the development of the site. Everyone is a site content manufacturer, everyone is a site content sharing, everyone is the site content recipient. Receive ——? share ——? manufacturing, such a circle, like a stone into the water ripple, continuous dissemination, your site influence will continue to spread, and then timely affinity activities, want to not allow netizens to participate in your site is difficult.

5: Practice The truth, more operations more groping.

Very early before I have a post that I do the local station feel like a child, in fact, to do local station is far more difficult than with children, with children have laws to follow, but the operation of the local station is no formula to say. For example, the forum of each city is mostly disuz, but the structure of the Forum will be different with the city's characteristics, simple mode of replication will only grow orange.

The existing complete set of site templates is not applicable everywhere, 19 floor Forum column settings moved to a municipal-level forum is afraid can only be empty, so combined with local characteristics, and constantly adjust their local website, learn to create their own local characteristics, which is also the development of local Web site must kung fu (this groping not only applies to the forum, Other types of local stations also apply.

6: The media is a double-edged sword.

This sentence is not alarmist, when you use traditional media, have you ever thought that you are doing for the media inexplicable wedding dress it? I have a brother, the operation of a local Exchange site, fashionable concept coupled with the ability to plan activities, it is out of the limelight, newspapers, television, radio, have their traces. And the result? With the extensive exposure of the site, the brother's users of the group has not yet firm, was looked at media reports ewe a group of local swarmed, impact of the pieces, even more, the media also learned from the trend of the network, did a few back on the internet to change the plan, is a color. The market, because of the premature intervention of the media, formed a situation of chaos, today, the net is still a weekly rate of a steady stream of the advent. This gives us a glimpse of the horror of media influence, but also fully alert us to the dire consequences of getting the media involved in the hype before we have enough to prepare.

7: Learn to be a kindness, change their position and habits.

Now is not the past, not the past that there is traffic will automatically have advertisers to come to the era, nor is it silent hanging advertising code can receive checks of the era. As a local station webmaster, each of the same city to the IP is very precious, how to retain each IP, how to allow each site users to establish the image of the site goodwill, which requires the webmaster to change their positioning, not only technicians, art, planning role, more to come out, go to the line, go to the site users, To learn to use their own site users to think about the point of view, to see their own site. You will find that the advantage of changing your positioning habits is much greater than the difficulty of changing yourself, and for the development of local stations, it is worthwhile.

8: By blood transfusion to hematopoiesis.

This is a pursuit of wealth freedom of the era, do not make the site is difficult to say. What's more, for many young stationmaster, to local station even poured to change own destiny's hope. Natural a site from the creation to the promotion to be familiar with the need for constant blood transfusion, but for some local stations, through the promotion of blood transfusion stage, how to make the site's own hematopoietic profit, became the next in front of the problem. My capacity is limited, far from reaching the point of hematopoiesis, can only say that the idea of their own hematopoietic website.

The Internet is the tool, the local station is just the carrier, and to be profitable, relying solely on the carrier and tools is unrealistic, the real local station profitability, depends on its traditional business model of the degree of integration and adaptability, this is very simple, looking at the local newspapers around us, rely on newspapers/TV programs themselves to make money? I'm afraid not, the newspaper is getting thicker, printing more and more lose money, this is already a lot of newspapers open secret, but the annual profit of Metropolis Daily soaring, it is because of its advertising revenue, media influence, attract the attention of the audience, win the favor of advertisers, a lot of real gold and silver advertising This is a typical hematopoietic chain of blood, from which to open, ways and carriers more flexible place station, probably profitability is not poor to where. Frankly speaking, the difference of profitability between stations depends on the close degree of the traditional business model.

9: It's a race against time.

Compared with the strength of resources and the abundant capital, we, as the grassroots stationmaster, have only clumsy wisdom and familiarity with the Internet. The problem is that with the development of the Internet, more and more strong resource capital has noticed the local station this rich market, began to test the water Internet, try to local station.