Discussion on logistics website and user experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Although there are many logistics sites, there are logistics company's Enterprise station, a larger portal information platform, but the real use of the network logistics site, I do not feel that there are many, especially in Yunnan's logistics market. Enterprise Station better say, but for the information is very large portal logistics site, an open site, giving people the feeling is a large, so much information content, even for people who often surf the internet is also to find trouble, not to mention those who are not skilled on the internet. So, the user experience of the logistics website is a very important work.

In fact, for many sites, user experience is an indispensable important link, do site optimization, there is a saying is that "the site is first to users, followed by the search engine." My understanding is: No matter is the website program code, the website structure and the website inside and outside the optimization all is the foundation, is the search engine's friendly foundation, more important is the user experience. Because the site is very beautiful to do, the foundation played a very solid, but no one to see your site, or people to use your site feel very bad, then also is not up to the key effect. And the fact that the relevant search engine has been to the site user experience a link more value.

Starting point: The current situation of user groups

In fact, any thing is to be based on the actual situation to start, to improve the user experience through practice. For the website, the actual situation of the user group is the starting point of the construction and optimization. According to the recent situation of the Yunnan logistics market of the road maintenance electronic logistics network and the situation of Kunming Logistics company, the user group of the logistics website is the people who have the logistics inquiry, the delivery demand in the life work first, and also the most important group.

OK, after you understand the main user groups, you should understand the characteristics of these people and the habit of operating the site. Have to admit that different people have different internet operating habits, and there is no perfect site can be perfect to meet all users. Some people want to operate but do not know where the point, and even people are lazy to use the left mouse button to point. The user group of the logistics website is not like some shops selling clothes, fewer young users, whether some have long-term freight demand for the production enterprises, or daily life needs of ordinary users of logistics shipments, and even male users and female users, their operating habits vary, want to try to meet the majority of the crowd, I think should follow eight words --"focused, concise and clear". Let the process flow smoothly, let people know where to point.

Key points: What users really need

It can be said that the user really want is the site to highlight the focus. That is the point of "highlighting" just now. I think the navigation should be clear and concise, will be the main business section of the show is enough, no need to be very complicated, it will make people look very tired, looking very tired. In addition, the user needs to focus on the home page.

Road insurance based on online consulting customers, to understand the actual delivery needs of the people, the most concerned is whether he can send his goods to the destination, the price, in addition to some additional value-added services, such as how many days to use, there is freight insurance, can door-to-door delivery, these Kunming logistics company how to wait. Then road insurance will be the logistics of the line freight inquiries, logistics company inquiries and freight insurance inquiries, and so clearly highlighted in the home page, so many people with direct needs can be quickly used, rather than to make people very difficult to find, and let these content is naturally interspersed connected, more clear and convenient.

Excellence: Full complement

When these highlights, concise and clear, is the details of all-round optimization. For example, a friendly guide to users, including the guidance of information articles, the relevant links within the site, related business highlights and so on, so that the site more rich and dynamic. In addition, the site in the training of users at the same time, more should reflect a good faith, so that trust each other, so that the site will have credibility, false things will not be long, the user's eyes and the immediate feeling of the site is a kind of supervision.

I believe that the user experience is the site of the long war, in accordance with the actual situation to optimize the adjustment, road insurance is still in progress, in the way of excellence, good service is not only an attitude, but also to the logistics industry, Web site users are responsible for the site to become the user Fondle admiringly is the most direct success. If you say that some of the electrical business Logistics to enhance the user experience is a concern for the humanities, then the Internet good user experience (such as Web site) is a technological progress.

From: Road insurance Kunming Logistics company preferred Platform (www.lulubao.net) A5 starting, reproduced please retain the copyright.