Discussion on Network marketing strategy's analysis thought and formulation method

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Now completely farewell to wine is not afraid of the deep Alley marketing era, but the wine is good also to carry out publicity, in other words, is the network marketing to achieve icing on the cake effect, wine is a charming brocade cloth, and network marketing is to add flowers on this piece of brocade, so as to increase the purpose of sales! and the site content construction and user experience is the equivalent of this wine, then how to sell this wine, it will be through the network marketing strategy! Let me talk to you about how to create a very good effect of the network marketing strategy!

One: Determine the purpose of promotion

For network marketing to promote the product categories will be thousands of, and one of them is always the same, that is to know what the purpose of the promotion, is to enhance the flow of the site? or registration volume, turnover or Word-of-mouth and brand, and so on, different purposes need different promotional methods, if you are simply to improve flow, Then through the forum post or blog posting to publicize on the line, and the promotion of word-of-mouth and branding, you need more promotional means, such as television media, soft news reports and so on! Different promotional purposes need to support the corresponding promotion methods!

Second: Identify the target customers and look for

When we have a clear goal of promotion, the next nature is to find your target users, the promotion of the object of nature is the user, no user that the promotion is meaningless, then how to find their own to promote users? The usual good way is to search through For example, by entering long tail keywords to determine where users often go, there are those who will search for these long tail keywords that they need to promote the product or target, in addition to the search for these potential users also need to carry out accurate classification, such as to bring you the flow of users; The user who brings the content release information, the user who brings the Word-of-mouth effect, the user who promotes the brand image, and the user who can directly convert to the sales volume!

Three: Analyze the characteristics of different users

Based on the purpose of their promotion, then analyze the basic characteristics of the users who will be promoted, such as the age of these people? Educational level? Professional or geographical and Internet time and so on, according to specific characteristics, to give users different promotional content, so targeted promotion of nature can more easily let these users accept, and turn it into the flow or volume you want!

Four: Convert users into your marketing goals

The most important factor in whether the goal of Internet marketing can be achieved is to not be able to translate enough users into your actual purpose. Through the face of potential user demand analysis, according to the user's different characteristics of targeted promotion, in the process of promotion to the user as the center, rather than your own goals as the center, To think about the needs of users, and provide them with practical help, so that they gradually change into your promotion goals! For example, you promote a glue, then in the promotion of the word is a stick to your company for good or in a way to help you stick the glue for the object as well? Obviously the latter is good, and according to the data analysis, Can remember the next sentence of the user can be more than 40%, and remember the previous sentence of only 10%, visible to stand on the user's point of view to promote the network marketing strategy is the focus of the most difficult step! Do this step, the basic you can succeed!

The above four methods is only the network marketing strategy of the basic operating methods and ideas, of course, for each step can also extend a lot of skills, specific need everyone in practice according to their own different network marketing goals for different changes! Source: www.biaoyes.com Rolex Male Table Original A5, reprint please reserve.