Discussion on O2O mode: Life service O2O Grassroots entrepreneurship project Idea + idea

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This article is very long and long-winded, plus my amateur level do not know what O2O closed loop open loop, the level is limited, forgive me! In addition, I still insist on online payment + credit evaluation and other old routines, do not agree with the continued look may not be significant. All right, cut to the chase!

First, on the industry's choice: to specifically analyze the next two industries how to do O2O bar, and then talk about how to select the industry:

A, convenient service industry O2O, such as moving, home economics, month sister-in-law and so on, there are a lot of similar, mainly say move, now we find moving information mostly go to 58, the market or in Baidu Search, I have also looked for, feel so much information really do not know which is reliable, and the fact is also a lot of unreliable, midway free fare increase, Damage is not compensation and so on, user experience is poor, but do you think the business is cool? Also very uncomfortable, every day to pay a lot of money to these ye, like a market of a moving pay phone last year is 60 dollars a still do not guarantee the deal, this year this situation may also rise, The most important business is the day is not on the right to see your information immediately lead to the customer from the line.

So what happens to the O2O platform? Imagine what would happen if a moving company went to Taobao to open a shop? Of course can also go to Tencent Open or go to Sina Open Enterprise microblogging + microblogging shops or other special moving O2O platform, to the user first of all moving company's credit status in front of him clearly, are based on the evaluation of real transactions, the other price is more transparent, and finally a very important is the user holding the power of credit evaluation, which is a very important business constraints. And for businesses to pay for the real transaction effect of these benefits will not be said, a more important value is: for businesses, especially for high-quality businesses, it will have a relatively own virtual commercial real estate, this value is very large, perhaps he will not have to do every day advertising can also come from the line of customers, Especially if he went to the field to open a chain of this online shop will be even more important. Finally, by the way, if someone wants to do moving O2O, there is a better way to promote is to go to the real estate intermediary advertising, rent a house do not move? You guarantee the transaction + credit evaluation to ensure that, but how do you handle the intermediary that is your business;

B, real estate O2O, mainly said rental O2O, because new house, second-hand housing the biggest sore must be the price is too high, plus the amount is too big, this may still play not turn, but rent O2O I think it is feasible, also can use online payment, guarantee transactions, Credit rating and even rental deposit for a long time on the O2O platform and other tools or mechanisms to solve the current rental information website information serious distortion, intermediary fraud, and so on, do not specifically elaborated, and the above play is basically the same. Some people may doubt that the intermediary will accompany you to play? Of course you have some resources, and then for the intermediary to consult, see the conversion rate will be greatly improved, operating cost reduction, in particular, high-quality intermediary accumulated a lot of praise after nature more and more, black intermediary nature is eliminated objects;

There are many industries will not be elaborated, back to say how to choose the industry, the choice of industry I think the main still adhere to the following two points:

1, you have the resources of the industry, this is definitely the first choice, if there is no resources, then try to choose a small number of businesses, such as the above mentioned moving services, Beijing's moving companies may also be thousands of home, you can develop one hundred or two hundred good quality may be enough, and restaurants in Beijing more than 50,000, The BD team's differences are needless to say, of course, the size of the catering O2O must be much larger, but for our grassroots entrepreneurs or pragmatic more reliable;

2, users of the greater pain of the industry, businesses can also have some pain that is better, said the move service, now only classified information, even the evaluation is not, this experience to users can be said to be from 10 to 90 points of the promotion of high-quality businesses will also love you this platform, they hated the market, haha. and Catering has a public comment, Word-of-mouth, Tencent Food, and so on, they have relatively solved a lot of needs, may now experience has done 60 points, you do 90 points to upgrade 30.

Positioning the industry how to solve these pain I think online payments and their accompanying credit ratings are still quite plausible, the biggest advantage is that the business can have a relatively own virtual commercial real estate, so many problems will be said, especially the long-term vision of the business will not be with you to care about some of the small gains and losses, Group buying at the beginning of such a trick on others, but the group buy for the business does not have long-term value.

Ii. about SOLOMO+O2O

1, now a lot of people are being a big wet to be pondering this formula, do not find a perfect solomo+o2o out of the same, I think this is a very big misunderstanding, avoid to Solomo and Solomo, in order to O2O and O2O, and not necessarily solomo three at the same time, Fully equipped, also not necessarily in addition to this three can not have another so-and-so, must be based on the characteristics of the industry, the needs of users to determine, and the more close to the perfect solomo+o2o, the need for all aspects of the investment may be greater;

2, O2O if can have social property may be more perfect, of course, the premise is also added social whether it is necessary, not dispensable. For example, consumer ratings, based on real-world transactions, are based on relatively real social relationships, so this comment is more reliable, users may be more convinced, but now you have to build a social platform of what may also be difficult to consider how to borrow the existing social platform, such as microblogging applications, SNS open platform and so on;

3, local, first of all, life service itself is a localization of this attribute, another may be more related to the location, combined with lbs, but also do not have to blindly lbs, because there are a lot of service to the position requirements is very weak, such as decoration, Shijingshan user decoration He can also find Tongzhou decoration company, Do not necessarily have to find nearby, of course, basically still will not exceed the scope of Beijing, so life service O2O is certainly based on localization, but not necessarily the location of the requirements are very accurate;

4, about MOBILE,MOBILE+O2O will certainly have all kinds of forms, this may say is big, I to the mobile internet research is not deep, temporarily does not say;

5, finally assume a scene to a perfect SOLOMO+O2O bar: One day I went to a less familiar place, at the dinner point I took out the mobile phone (mobile) to search the nearby restaurant (local, LBS), to see which evaluation is good (Social), the price is appropriate, right now there are still empty table , choose one side and go to the side to order and pay (all the way to the door to pay why, of course, there may be a preferential drive, even if I do not pay attention to the online payment can give me a credit evaluation of the right to restrain the business to provide quality services), received the voucher, to the shop to show, ate confirmed payment, evaluation, It would have been good to wait a little over hundreds of meters before I got to the dish. In addition to the two in O ' er, this second is very important, take this scene is one line up and down a single line to be able to respond promptly, in case there is an empty table then you can not let others sit at this time, because I came, and I have paid to come soon you have to prepare food for me, ah, The second is your offline table and booking and so on real-time feedback to the line, otherwise how do I know you have no empty table, of course, this scene is very perfect, very ideal, it is difficult to achieve, anyway, I do not, I still wait for others to realize the direct to enjoy it.

Iii. on whether the platform should be independent

1, can have the strength to do independent platform is the best, at least pull the wind, one night rich more hopeful. If it is done above the sore point of the larger industry, the experience is from 10 to 90 points of Ascension, I think this can have a good word-of-mouth communication based on, at least if the future with such a moving service O2O platform, I will certainly go to this platform to find a moving company instead of going to the market and also will tell friends, nothing else, O2O platform is a reliable!

2, Word-of-mouth communication must be based on a certain user base to have better results, the first to achieve this spread of the basis may not be easy, we all know that the current pull flow is the most money, then you can also consider the choice of some large open platform to cooperate, attached to them to do a platform, such as micro-bo, SNS, This is still very good social+o2o, there are Alipay, Tenpay and so on have an open platform;

3, limited capacity and have to do the independent platform to try to do as much as possible first, small industry, small area, even if localization does not necessarily have to cover the whole city, you can do a good job in a district or even a street.

Iv. about O2O Selling water: If you like me at present really not have the ability to go to gold to do O2O platform, neither can not afford gold rush equipment nor gold rush technology, but also unwilling to miss this wave of market, it is still with me to ponder how to sell water.

(a) sold to the merchant:

1, O2O on behalf of the operation: I am doing food O2O on behalf of the operation, I have previously dedicated a post to talk about this opportunity--"O2O series of discussion three: O2O, electric business operation of the Blue Sea", said more detailed, interested friends can specifically understand, in this will not say more;

2, O2O advisory services: To do counseling, when the brick home is easy to cheat money, and a trick is not a small number, a bit of the basis of early preparation it, I am so desperately writing article also seems to have to do after O2O consultation for the foundation of the dream, haha;

3, O2O Training services: In addition to the operation of training, as well as personnel training, output, etc., the O2O times line millions of business needs may be too big to imagine;

4, the establishment of station services: Like the United States will certainly have a lot of life services enterprises themselves play O2O, such as the seabed fishing now play in their own, launched the online ordering and selling business;

5, micro-blog hosting: Now you see a few restaurants, a few beauty salons, a few moving companies to open micro-blog? They will come later, hurriedly put du big wet that piece of brick to buy back to study well;

6, brush credit, brush powder: Do not comment, you understand!

7, The Difference Evaluation Division: Do not comment, do not advocate!

(b), sold to the platform: sold to the platform of the most valuable affirmation or advertising, but that should be hawking oil, I do not have oil or say sell water.

1, the platform to build: Do buy the affirmation to know the most soil, rely on several sets of group buy template this year seems to have a good millions of profit, O2O platform may not be like group buy so fire, but doomed will not be more deserted, n industry *n region * The same industry the same area n competitors =n³;

2, SP (O2O platform must be a short message platform, now may be popular with two-dimensional code, EDM, call system, and so on, these opportunities are more likely to belong to the current business, but these services should be prepared early, more to send a look at my article, then you can not only provide services, Also can with the customer to make some good suggestions, this does not choose you the probability is bigger;

3, next to the official master to the platform to do certification, to ensure that more than the consultation to earn a good, such as last year, a group buying navigation alongside the Ministry of Commerce of that grandson (Ministry of Commerce under a subsidiary of the Association) to buy a network to do the certification on the big Make a fortune;

(c) sell them both:

1, run O2O meeting, the Peak forum God Horse: This sent me to see the line, an industry can directly see the fiery degree of the industry's meeting is not much, this two-year group buying meeting too much, the following two years O2O will certainly relay;

2, software and hardware sales: O Two o the middle of this two have a lot of articles can be done, there are a lot of hardware and software needs, and may be different in each industry, for all kinds of software, terminal demand will be very strong;

3, O2O Navigation: seabed fishing since a O2O, Qiao Jiangnan may also be the whole, good son, the right gold city may also come to play, this more than the need to navigate it? In addition so many O2O platform, a city 10 dining O2O platform, 8 open Night Shop O2O, 3 move, also need to navigate;

4, Parity: services, although not standard is not uniform, but more than also can be compared to similar services, you can consider to get a second Amoy network;

Five, about O2O and Consumer-to-consumer, the same: I think we read the above ideas may be very despise to say that a lot of it is not and now Consumer-to-consumer, some of the opportunities for the same ah? Yes, nothing new! So do not take O2O to see much mystery, and Consumer-to-consumer, many of them are interlinked, Product quality is equivalent to the quality of service, logistics is the equivalent of the user to the store, received the equivalent to the store, sign is equivalent to verifying the consumer certificate ... Starting from the station until the user completed the evaluation you can be a step-by-step split, control, of course, the details will certainly be different, such as the customer consider how quickly the goods intact, accurate to the user, O2O consider is how to more clearly guide the user smooth to the shop, less detours, and guarantee him to the store after the reservation is not accounted for and so on.

Vi. on the timing: many of the above ideas may feel that the current is not a good time, especially the sale of water is based on the foundation of someone to gold, but selling water threshold so low, investment, risk and so small, this thing can only be early, at least in advance to prepare, once the time is ripe to reconsider, If you're ready, you don't have a chance. Say so much, should say also almost said, you think the time is not mature I can not force you to do.

At last, it's almost over, stick to it. This article can be broken into several topics to write, but I decided to write a one-time to make the needy friends addicted, I am also a temporary relief, this series of discussions may have to come to an ending, for the time being really no other ideas. But when I wrote the second article I did not expect to write a few, anyway, a good idea or I have a good experience after the actual combat will continue to share!

Hard friends, let you see I wordy so much.