Discussion on optimization experience of SEM--how to optimize

How can we change the sample SEM optimizer? How can you find the optimal metrics in the data? How can I help transform data to continue promotion? Understanding the SEM optimization of the 3 serve can make the optimization process easy, optimization indicators can be completed. Many just dêgê sem friends, about SEM have some boundless and confusion. Simultaneous thinking that SEM optimization is a confusing business. Yesterday is easy and Ben to share what is SEM, and their own do not different from my own some of the optimization experience, hope to provoke up their own empathy, together with a summary and exchange of SEM optimization resume. Little head bidding assistant to give you a detailed explanation today. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; So, what is sem (search Engine Marketing, search engine marketing)? Search engine marketing that is based on the search engine balcony marketing, the use of the world's search engine and the use of the habit, are searching for the movement of cent, the marketing of the news show is behind the user. In terms of  , what is SEM optimization? SEM optimization is the search engine marketing optimization, refers to the competitive rankings for the containment optimization, making the launch more superstitious, more able to complete the poster Master indicator (KPI).   Through the summary of the past years of optimization experience, I think that SEM optimization should be sent to three of the scale:   First, the adoption of optimization for the image of the criteria-differences between the greater the better   is receiving a one-time account, often an account has been put a period of time, There are all kinds of key words in a simultaneous account, and where do we get the best from the facts? First of all, we need to stop the demand will not be less data synthesis, synthesis of optimization for the elephant to follow the above criteria, the greater the better. Similar: cost accounted for the most key words, the lowest profit key words, the key words of the minimum hits, the key words of hit rate best.   The most benefit is that the account of the previous situation can be able to know, simultaneous, the past disadvantage can quickly disappear to create, and advantages can be swiftly compensated. For example: The optimization of an account above   is how to choose?   da Ann is: first from the region of key words to start up to optimize, notice: Area Word two characteristics:   1. Conversion accounted for the minimum (higher promotion time)   2. The best profit (in advance of the form of delivery can be created);   concludes that the optimization of regional words is a convenient form of promotion and conversion and higher profits.   II, the more the optimization process, the better   is in the process of optimization can you touch the achievements above?   Generally we areComprehensive data after the city lost  many needs to improve the location, like the following: Promotion Ctr (click Through Rate, Internet access), increase the number of clicks, reduce key words and so on. Most of the students will be divided into a number of good many limitations, then the simultaneous rest; After a few promotions for the data, they still use the opposite form to continue; At first, there was no clarity as to which of the operations helped promote the results, and the current encounter with unusual results would still be tested in many ways That would be time-consuming to have no ineffective optimization experience. Proposed that their previous optimization actions are many and simple operations, and then for the operation of the data after the suspension of comprehensive synthesis, understanding of the ultimate consequences of an optimization action for the current experience.   Iii. sem optimization needs "refurbished", but it is not "pioneering"   SEM optimization is a one-time experience and consideration of parallel processes, is being optimized at the end of our general demand by virtue of the second message: touched the cause of knowledge, data synthesis consequences, Web site monitoring data, understanding the cause of the other, enterprise-wide evaluation   with the above information as a guarantee, the optimizer can block thoughts by applying the new connecting form of the various ethnic messages to renovate and optimize the thoughts. It's a typical example of helping yourself to smell:   A depositor's general term profit is too high, ask for excessive increase in profits; At the same time, the depositor is the cause of the cause of the business is certainly the position because the request of the general word of the cause of the end is a certain position (the top three), encountered in the case of normal optimizer will be And after the understanding of the depositors can stop follows optimization:   1. There is no same scheme for the construction of common words in the region   2. Secondary provinces (North Canton) elevated CPC (cost per click, poster use degree of previous clicks);   3. Level two provinces and cities guarantee average rank l1.5.   4. The two-level provinces and cities general term conservative broad mating form, the simultaneous broad mating bid is the exact mating bid 70%.   How do we lose the new optimized form? Thoughts can be summed up to 0 points:   1. In the face of the challenge   secondary village depositors flooded, if the CPC (cost per click, posters of the use of previous clicks) to optimize profits, the total number of registered must decline. There is no common word for the rest of the profit is not satisfied with the line of the depositor's request, the input output is not in contrast to the generic word must be retained.   2. The lost chance   two village cooperation is absolutely intensified can have a higher ranking, the first line of rural general words can expand, lower profits, the first line of rural new words brought by the registration can agree with the loss of a first-line village.   Summary of the above examples, that is, the optimizer combined with the depositor's own market positioning, the simultaneous development of the career is in the forefront of rural cooperation has been more intensified in the situation has been abundantAfter understanding, lost a new generic word optimization method.   IN summary, SEM optimization is the optimization of the positioning of the depositor to understand the position of the depositors, to reflect the elements of a comprehensive and standard to face the point, the joint site of the next SEM index, optimization will surely be horse to work.