Discussion on several effective ways of product popularization of small and medium-sized enterprises

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"2010 China (Shaanxi) Non-public Economic Development Forum" survey data show that the total number of SMEs in China has accounted for more than 99% of the total number of enterprises, the creation of the final product and service value equivalent to about 60% of GDP, in the prosperity of the economy, promote innovation, expand exports, Has played an important role in increasing employment. China's small and medium-sized enterprises GDP accounted for 60%. To sum up: the survival and development of SMEs for the rapid economic development, has a pivotal role. With the rapid rise of the internet and the growth of small and medium-sized enterprises to promote the way of product promotion how to go on? Today Zhaoqiyun on SME products to promote the way to do a simple analysis (the following promotion methods are ranked in no order). The author of this article: Zhaoqiyun

One: self-built product base, as the Center for effective promotion

The so-called self-built product base, many people will think of building a fashionable atmosphere of the website, and then promote. Actually this is a necessary thing. The base of the self-built base includes other platforms. such as the establishment of product blog (Sina, watercress, etc.), the establishment of product micro-blog (Tencent, Sina, etc.). The purpose of the self-built base is to form a network in the Internet to promote the path. For example: XXX products Sina Weibo, xxx products of the watercress Group, XXX products, such as Happy Group, all of the page content to the main station related products page, through each path will flow and user guidance to the product, through a variety of skills to produce transformation, the formation of sales.

Second: To find the target group, a variety of promotional methods planned to promote

Since we are doing promotion, we must analyze our target population before we prepare for promotion. Their age level, professional structure, daily habits, internet habits, etc. Through the segmentation of the target population, and then targeted the use of a variety of ways to promote. This is easy to understand, I am in this analogy, Taobao customers now do a lot of people, then we sell what products? What do these people like? What's the color? DIY? Through the subdivision, we targeted in the selection of promotional vector to promote. For example: Shopping Forum, then we can send some high-quality product experience paste, to attract the target audience click and purchase desire. Each product has different characteristics, the key is how to attract users, and find the core competitiveness of products.

Three: Wide net fishing big fish, effectively widen the promotion channel

Wide net, catch big fish. It's not as simple as we thought. At present, according to my friends around the real case, they only use the most way, is to post everywhere. For example, some business-to-business websites, industry forums, classified information. This method is mainly to make long tail word optimization. So, for this kind of website I make a few suggestions:

1, article: industry sites, or classified information. Once the marketing-type word optimization goes up, we have to consider the transformation. Many people in order to map convenience, with what false original tool directly to change, ask, this article who can understand? I do not understand, not to mention others. Therefore, the article must be refined, to fluent, to be able to speak, and not too long space.

2, with the map: the product map must have, but also clear. If not too trouble can be in the picture to do contact with the manufacturer. Because, the picture will also be included.

3, Contact: The article's contact must not be less.

These are my little suggestions to do a good job, the key is the details of departure. You can do great things by doing the details. Many people stumble on the last step of success, and the problem appears in detail.

Four: SEO optimization, product + marketing combination

Search Engine Optimization This everyone knows, that is, we say SEO. Then SEO operation method Here is not the point. I need to remind everyone is to do optimization + product + marketing combination. First the goal of optimization is to bring accurate flow through a variety of long tail words, phrases to get good rankings. When the user enters the website, we consider the product. The product of this page has the market share, whether has the characteristic and difference of the similar product, what is the core competitiveness? After the product is finished marketing. Network marketing of course is based on network communication. Necessary communication tools must be available. Excellent network marketing personnel must have. A familiar with the market, familiar with the product, familiar with the user, understand marketing sales staff can truly complete the marketing task.

Five: Charge promotion way, an invisible double-edged sword

The promotion of the way, the current use of the most is the bidding (network Union). Why is he a double-edged sword? As a small and medium-sized enterprises, more attention is the development of the market. Therefore, the network marketing is often just a few people to fix. The author once in and several enterprise high-level communication, they only have two people. One acts as a program, an editor, a bidding, and the other is responsible for all sales. So how to talk about network marketing, how to promote. Bidding is a profound knowledge, the so-called advanced is to understand the reasonable money. If the use of the owed, the rate of return of 300%, if not owed, the rate of return of 3%. Therefore, the way to promote the fees, as enterprises, need to have sufficient funds to prepare, but also have professional bidders to operate.

Vi. using other platforms to make reasonable use of effective resources

There are many sites on the Internet, and many sites of the same type. As an enterprise's website promotion personnel, we need to master not only the hair posting so simple work. We also need to learn how to use other platforms for their own services, while opening up new promotional channels. The so-called other platform, I simply mention that everyone will know. For example: Join the website. Such a lot of sites, of course, the price is not cheap. What do we do? We narrowed it down from the country to the place. Look for local business platforms, promotions, or advertising. Many people have doubts about this, this money is better than to do bidding? In fact, if the year to calculate, let me spend 5000 yuan to do the day's bidding, I might as well spend 5000 yuan in the forum I need to do a sticky post. In this, remind to do the promotion of friends, to understand the rational use of effective resources, to do things high performance.

Seven: Discover new media, new platform, occupy the most advantageous position

The so-called new media, new platform, that is, the Internet is a novelty. Look at the past, group buying rage, then this time, we in the best time with the help of group buying network sales products, see today, Weibo prevalence. Then microblogging marketing we can not miss, show the future, what kind of platform will be popular? As a qualified promoter, for SME product promotion, you must pay attention to these things. Because, the Internet development is too fast, maybe one day we will be outdated, really become a laggard.

For the SME product promotion of several effective ways of introduction, this end. The above is my personal experience to talk about, welcome everybody to comment the exchange. Corporate website to promote the article I have thousands, there are many webmaster contribution methods and experience. However, they are all mediocre and do not talk about the key points, of course, can not be said wrong. The purpose of the promotion is not only to bring traffic, traffic is just our senses to touch things, the real promotion is to produce transactions. Every promotion, as long as the promotion out, we will prepare for the next deal.

This article original, author: Zhaoqiyun, Website: http://www.kmxxfk.com/, respect original, welcome reprint, Reprint please keep the website