Discussion on several optimization points of large hospital website

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Now the competition between hospitals is more and more fierce, has been upgraded from the online game to the network, the hospital website of the marketing groups are more and more large, relatively large hospitals can do advertising, budget-deficient hospitals to the minimum cost to obtain the greatest benefits. Competitive advertising is a forever filled with dissatisfaction of the Abyss, SEO is a more realistic choice.

The optimization of the hospital website is not like the Enterprise website, go to several forums, the blog sends out the chain, the update article, the rank can come up, the hospital website competition is more intense; many hospital sites are PR4, PR5 high weight stations, the general outside the chain played a small role.

1. Use of level two domain name

General Hospital website will have more channels, columns, such as gynecological hospital, can be divided into the column channel "gynecological Inflammation", "infertility" and so on. What we know is that the more directory level the Web site, the more crawling the spider may have. Enable the two-level domain name, the channel as the home page, reduce the directory level, you can optimize more keywords, but the newly enabled level two domain name is not weighted.

2, station optimization

Large hospital sites in the search engine performance almost all stereotypes, the lack of only the link to care and the site's internal optimization. In-station optimization is divided into the collation of labels and the rational distribution of internal links. Label collation, title name, keyword and description writing, h tag application. Internal links such as site map is established, there are no 404 error jump, related content links, keyword anchor text in the distribution of the article.

3, Long tail keyword application

The competition of the hospital website is extremely intense, several high weight websites rob a keyword, expend huge manpower and material resources to be first, also dozens of of visit quantity. So, it is not as good as more than 10 small but targeted long tail keyword, the so-called people more power, dozens of long tail keyword can also bring very considerable traffic. such as Sina, NetEase and other large portal sites, long tail keyword traffic accounted for a considerable proportion of the ratio.

4, high-quality external chain

Baidu's ranking now looks like a patchwork chain, if not all, but also plays a key role. The acquisition of high quality outside the chain is simple or complex just a thinking problem, from all aspects, jump off the conventional thinking, the way out, and so you have a clear outside the chain of the project, the construction of the chain is a very simple problem.

Website optimization There is no absolute thinking, there is no fixed method, some just a good thinking and a feasible method, practice is the best way to test the effect.

Author: Free Wolf Original: http://www.454fck.com