Discussion on several profit models of community websites

At present, BBS system can be at any time to obtain the latest international software and information, but also through the BBS system to discuss computer software, hardware, Internet, multimedia, programming and medical and other interesting topics, but also use BBS system to publish some "friends", "cheap transfer" and " Company Products "and other notices, and this garden is beside you and me. As long as you have 1 computers, 1 http://www.aliyun.com/zixun/aggregation/3280.html "> Modems and 1 telephone lines, you will be able to enter this" Super age "field, and enjoy its incomparable power!

The first BBS system is the message processing system. The only purpose of the system is to provide electronic messages between users. With the lapse of time, the function of BBS system has been expanded, and the function of file sharing has been increased. Therefore, the current BBS users can also exchange documents between each other. By simply placing the file on the BBS system, other users can download the files with great ease.

The early BBS system is a common PC with modem, which runs a BBS program. The BBS program has a variety of versions, including a single line of simple systems to support more than 10 or even hundreds of phone lines of complex systems. The first BBS system to store all the messages in one place, but now the BBS software allows operators to organize messages according to the content of the message. For example, PC-based BBS software is likely to include a message section dedicated to DOS, powering, and windows.

What is the motivation of the webmaster to do the community, interest? Amateurs? The initial motivation may vary, but the operation to a certain stage after the same, making money is a community site can not avoid the problem. Because with the increase in community traffic, the promotion of popularity, brought about by the server costs, operating costs increase, will make the webmaster have to think about the use of what kind of profit model. Successful community sites should have a clear and effective profit model, and intelligent webmaster at the beginning of the site should be planning a good profit model.

Community Webmaster's profit model, has long been by selling advertising and services to make money, many of these methods are basically the extension of the two models.

I. Advertising

Selling ads seems to be the mainstream of many local community websites. To sell ads for the profit direction of the site, naturally want to big traffic, in order to have a high number of clicks, and the site at the beginning of the establishment, the lack of it is the flow and popularity, this time can choose Ali Mother advertising intermediary, because the threshold of Ali mother advertising intermediary is not high, as long as your website thinking health, General can pass the examination of technical personnel , after the audit you just follow the requirements to put the advertising code on it.

When the site has a certain quality, "Google AdSense Advertising Alliance" and "Baidu Theme promotion", and so on, because the two major advertising alliance threshold is relatively high. When the traffic and website popularity significantly improved, you can try to brand advertisers as the main development positions, after all, in accordance with the 28 principle, 80% of advertising fees are to be from 20% of advertisers to dig.

Of course, there are different kinds of advertising, some click on the count of money, some according to Page view to calculate the money, and some monthly or annual pay fixed amount. Different types of advertising have brought different profit skills, and sometimes improve traffic is the focus, and sometimes increase the click rate is the focus.

Ii. Service

Depending on the unique characteristics of its members, it provides unique products and services that are not available to other communities and is also a major revenue model for community websites.

Specific ways can be diversified, can be through the website sales of their own products, the implementation of registered membership fees, to provide differentiated services with free membership, product investment, information integration, paid referrals and profit and so on.

You can play your creative, original product or service, you can improve, you can price yourself, you can build your own customer base. Of course, the so-called products or services in the form of a lot of different products or services on the site to sell the skills are also different, and service mode than the advertising model can be more grasp for the webmaster, because by selling ads have a lot of things that they can not control.