Discussion on some deficiencies of network marketing in China

Today, companies do Web sites seems to be a fashion, more and more enterprises began to touch the "net", as if no site there is no "face." But most companies are spending a lot of money, please professional website production company, do a website, so on the Internet. Spending thousands of or even tens of thousands of dollars a year on maintenance costs, basically does not play a role. It is in the business card or advertising list to hit a company website, tell everyone our company is also very "fashionable", not "out". This type of company, this type of site on the Internet countless.

As a network marketer, often see this site I do not feel sorry for the enterprise, because this is not only a waste, but also a chronic suicidal behavior of enterprises, the urgent need to "breakthrough." The reason is that, because in the rapid development of the Internet and popularization of today, the enterprise in the Internet every action, each behavior is related to the future of the enterprise, or even survival, and enterprises in the Internet inaction, or even arbitrary, reckless, completely disregard the consequences. That may make many people feel alarmist, but it is an indisputable fact.

The internet since the development of China to today, network marketing presented by the form, relying on the tools and delivery channels have changed, but any one of the applications remain in use so far, from the most basic brand network advertising, external links, network Advertising Alliance, Developed to rely on Third-party E-commerce platform to launch product sales and the accumulation of the search engine marketing, to have been well-known for many enterprises and the use of very low-cost mail marketing, and has not been widely used in the classification of information platform, Electronic magazine marketing, blog marketing, network Community marketing, wireless marketing, marketing, Tools and pathways are becoming richer and more diverse.

Search Engine Marketing: According to Cnnic "2007 China Search Engine Market research report" shows that 44.71% of netizens often use (many times a day) search engine, daily use of search engine users also accounted for 17.2%, that is, the daily use of search engine users up to 61.91%, means that more than half of the Internet users have relied on search engine usage. Based on this user base and composition, search engine has become an important marketing tool for enterprise marketing. Mainly include: Login Baidu, GOOGLE, Yahoo, Sogou, love to ask, search engines and Sina classification directory, Yahoo directory, Sohu directory and other directory sites, as well as by keyword analysis, search engine ranking optimization and maintenance, search results page position, such as marketing form of the search engine optimization and marketing services.

At present this kind of marketing way because the effect of relatively measurable and the service provider's vigorous promotion, obtains the certain application in the small and medium-sized enterprise, for example according to Baidu Q3 earnings, its already has more than 140,000 enterprise customers.

Network Marketing in China's development more and more quickly, but the network marketing in China still have a lot of deficiencies, this article Red shirt net earn will discuss with you some of the shortcomings of network marketing in China.

First, the lack of reality first, online shopping can save consumers ' time and energy costs, but they can't satisfy consumers ' shopping experience, especially for consumers who like to enjoy the shopping process. Second, businesses and consumers are connected through virtual networks, consumers see the product information is nothing more than the hyperlinks linked to a variety of words, pictures and other symbols, mainly by stimulating the consumer's vision and hearing, this and traditional marketing through the overall stimulation of consumer vision, hearing, taste, touch and smell and other senses than the Lack of realism. In particular, the current network of social legislation is still very imperfect, netizens in the face of the network, the sense of responsibility dropped, so that the authenticity of information decline.

Second, the limitations of the limited network marketing first stems from the limitations of consumer groups, at present, despite the rapid increase in the number of netizens, mainland China has more than 300 million of netizens, but still have the vast majority of consumers do not net, and a large part of netizens do not accept network marketing. Secondly, there are still a considerable number of enterprises do not carry out network marketing, enterprises with corporate web sites, a considerable number of Web site content is not updated in a timely manner. Again, the limitations of products, the implementation of different products network marketing results are very different, such as the community of barber shops and manufacturers to produce u disk. Finally, the limitations of the mode of communication, through the traditional way of transmission, can choose newspapers, television, radio, road signs and bus advertising, will spread to the consumer's life, and Internet communication can only through computers, mobile phones and other digital terminals, the spread of limited. And consumers in the Internet for advertising of limited clicks, but also limits the effectiveness of Internet communication.

Third, logistics lag China's logistics industry has just arisen, logistics and distribution is still very backward, the logistics distribution of security, cost, speed and the overall quality of logistics personnel from consumer satisfaction are still a certain distance, logistics industry related standards have yet to be perfected.

Four, the security hidden Danger network virus existence time brings the threat, the net hacker, the network crime has increased the on-line transaction insecurity, increased the information dissemination the risk. These factors are like a cancer, threatening the healthy development of network marketing.

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