Discussion on some problems of initial construction of website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today I come to discuss with you how we do a website need to start. The important thing to do is not technical problems, but your site's overall planning and positioning, first of all, you have to clear. What kind of website do you want to do, what is the purpose of your website, so to push the performance, your site's modules, functions, identified these, you have to have a plan, you are going to launch a complete Web site, or to gradually build, your construction cycle is how long, your input is how much, If you're designing a profitable website, then you expect the return cycle is how long, these are you want to build the site or find someone to design the template money to consider the problem, many friends and I consulted the site construction problem, but his own site does not have a overall planning, this is not possible. Below I have a few questions, to tell you separately, this is my own views, not necessarily with your ideas, and not necessarily with the experts speak the same, for everyone's reference.

I. Site positioning: Site Positioning I would like to make a distinction from several aspects of the site, we do these distinctions, is to guide everyone to do the groundwork of the site to do the job.

1, profit-oriented Web sites and non-profit sites: This distinction we stand in the perspective of our operators, profit-oriented web site is the site directly to obtain revenue for the purpose of the site, rather than the profit-oriented web site is based on personal interests, public services as the main purpose of the site, we have to distinguish between the main or our site construction to link, Because profitable websites do not need to establish smooth, secure customer payment channels, rather than for-profit websites, this module is not considered.

2, regional Web sites and industry-type sites: Regional-type sites are all or part of the industry or the crowd as the main audience of the site, he is limited to specific areas, providing a number of services for a specific area of the population, which requires a lot of the functions of such sites, while industry-oriented web sites are for specific industry groups to provide services to the site. Many friends may disagree with my way of dividing, will say let you so general to divide, then you say NetEase is what site, if I say he belongs to the regional site is not too, he served the area is only a little bigger, the main face is China, hehe, we this tutorial is for personal construction site to do, So I just stand on the personal point of view, there is no need to be so serious; in fact, from this point of view, Alibaba can also be called the industry-type web site, he faced the industry is industrial and commercial, the industry is bigger.

3, technology supply-oriented web site and technology demand-oriented Web site: I do this classification, is for the site said that there are, technical supply-oriented site refers to the site has enough or a certain amount of site building capacity, can basically meet the needs of website construction, and can be referenced by other website construction; Technology demand-oriented web site is a site where people do not understand the technology or have the technology is not enough to support the construction and maintenance of the site.

4, the resourcefulness of the site and strength of the site: resourcefulness-type site is a strange service or have monopolistic services to win the site;

Second, the website construction Way: We will the website construction way divides into the emergence type and the step-by-step construction way. The emergence of the requirements of the site quickly to a perfect face quickly to provide customers with services, like the spring of a thunder, to seek the expansion of the site; the step-by-step requirements of the site to follow a certain time trajectory, and gradually provide services to customers, in the retention of old customers while expanding new customers.

Third, the website profit discussion: Can the website be profitable? Yes, I am sure to tell you. But not all websites are profitable, and not all of them are suitable for your site. I've talked to a lot of friends about the Web site's profit model, for example once and a friend in the discussion local portal website profit, the friend asked me, the local portal how can the profit, I told him the centralism way: gathers the website popularity promotion SNS community game to earn the share, the website has the popularity to have the advertisement income, The website organizes the line activity to earn the activity expense, the website participates in the commercial activity to earn the Merchant Commission, the website promotion Member service collects the member expense, the website provides and the customer cooperation specific channel collects the name expense, the website consignment product earns the profit and so on. I asked my friend, what kind of profit model would you like to use as the main profit model? Friends answer is you give me set up on it; I said you are a person is not a team, is a team not a certain amount of input can not be done ah; Friends answer I can build a team. In fact, this friend is not clear their own ideas, did not analyze their strengths and weaknesses, committed Chinese enterprises like all-inclusive, wide and indiscriminate problems, you produce beer there is no need to produce beer bottles, haha. To own the site to have a clear income positioning, at least at a specific stage, to have a major profit model, when your main profit model reached maturity, you put efforts to push new profit growth points.

China's internet industry and traditional industries always make a mistake, and when they do, they start to expand without any goals, even when they can't. Many friends said, look at others Tencent, a QQ on the expansion of so many business, is not a year near the tens of billions of revenue, I would like to remind you that Tencent is all business is linked to his QQ, if there is no QQ, his business and income can not talk about, people's main industry grasp very tight, ça, and your business? Website How to profit, we have no way to tell you, if I can tell you, I will do, it is not in this code. In fact I'm here the code word, also has a very clear purpose, is the promotion of my website, my site to build a model of my ideal, that is my personal or team experience of a share, all of the articles in it if we write or select, all of the templates are we make or verify that we can use, All the software in it is what we are using, all the users inside are because our website can meet their certain needs, and my "website Operation support System" is still very imperfect, but I will also build a lot of columns up, articles, downloads, encyclopedia, Forum, SNS, Yellow Pages, Granville Guest, But I'm pretty clear, we are now and in the future for a considerable period of time the task is to solve the site construction of the template production problem, our main profit is to provide customers with template production services, resulting in profits, we will expand other services, will let it really become a website operation support System, But we have our development steps, there is a sure way to maintain our operation!

Four, you are stationmaster what you want to understand, what do you want to do?

Many friends add my QQ, find me a custom template, but I take the job is very little, why? Because it costs less? There are many friends, because do not know to do the complexity of the site template, to provide me with a large site model, and then very dashing asked me 100 dollars OK? I said no, just let me know, You make 100 a night? If I can do it, I'll do it 10! I told him that if you could do it, you wouldn't do 1000. He immediately sent me a surprise or angry portrait to me, using a tool next site 100 do not do? Oh, I can only say that such a friend is a technical idiot, if you really use a software download can be, then everyone will do, at least if I have this way, will write an article or simply do a video tutorial and discussion. In fact, not every friend is the case, then I reject some friends, what is the main reason? The main reason is that they do not have a specific site planning, there is no specific goal, there is no specific implementation steps. I once to a friend imitation a station, should now say has 3 months, this station now eunuch, his website did not do up, I did not receive the expense, I gave him is at least more than 20 sleepless nights, hehe. At the beginning, I let him do the planning, he always make a statement to me, what function, what style, and then I do, when my new template has not been adjusted well, his planning has changed, oh, very helpless, a website home can be changed three times, not online! Later, I suggest not to go online at once, A module of a module to push, so I gave him the first page is not fixed, to develop modules, I believe that the friend's planning and organizational ability is very strong, organizing a forum moderator opened a meeting, listen to the views of everyone on the site construction, and so he finished the comments to me, I found, got, the front work equals white do, Haha, I published several sets of home templates are for that site to do, haha, and then his business busy up, notify me, said that busy over the past few times to do it. This is actually a typical eunuch dropped the site example. Web site on the Internet, you can not thousands every good thing to get your site up, you can not build a night between NetEase or Tencent out, I and a lot of friends stressed that this, even if I made the template, your content can not do up. We say so much, then Zhang to understand what? Webmaster to understand the site planning and basic technology, at least you need to know what to build this site, what kind of technology to achieve, how difficult the implementation, how long the cycle.

You can not write PHP programs, but you want to know what the PHP program, to provide a nest of PHP program (space, a friend took the space that does not support PHP let me pretend phpcms, I told him not to run, he said I can not even stand to build, also do templates which ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ; You can not read HTML code, belt type you must know to do the template is not download next station on the line; You can not know how MySQL, the database is how to work, but you can not get the template to tell me, this template how no content ah, you can not know how the PHPCMS tag is achieved, But you have to figure it out. Phpcms's Chinese tag needs to be set in the background to specify a specific column to show the contents of a particular column. Said so much, one of my theme is that you need to know what you are using the CMS features, his use of the method you must understand! What is your job as a webmaster? As a webmaster or site owner, what you need to do is to do your site planning, have their own firm beliefs and goals, To do a good job of the site's overall planning, to do a good job of organizing and planning site content. Even if you are a technical webmaster, your main energy should still be in the site content and customer service, the customer is you do the main goal of the site, customers are your site in the future to achieve the fundamental profit.

Five, talk about the site's SEO and collection issues:

This is our main discussion about the content of the site, although this has been beyond the scope of my work to provide templates for customers, but also closely related to my work, many friends in looking for me to do the template when asked me, seo you to do, or get the template told me, you do the template is not good, Baidu is not included, I would like to tell you that a reasonable setting of your site keyword is very beneficial to your site in the search engine, but the concern, you will get counterproductive effect. Some friends in the site's keywords set in a similar "beauty, Chongqing beauty, college students beauty, one night stand, part-time chat" This kind of keywords, yes, these keywords in search engine search rate is very high, but should be noted that these keywords and our laws are inconsistent, search engines will punish your site. " Some friends told me that my website has tens of thousands of data, but I search their website name will be turned over a lot of pages to find, I went to see these friends of the site content, the collection of content, oh, collect webmaster News with the expansion of the site content, so that their site quickly expand an effective way, but if the excessive collection, Even the whole station is collecting content, no matter how optimized you do seo, your site rankings will not go forward, because you lack the spirit of the original.

So how do we do site content? I suggest that when you enter the content of the site should be the necessary original, even if you reprint the content of other sites, then you should also be the title of the article, the content of the necessary optimization, for example, we reproduced U.S. President Obama's visit to China News, You do not go to the Xinhua News collection or copy of the full text, if you are a local site, I think you can write your article in this way to get a better effect "the citizens of Texas are eager to pay attention to President Obama's visit to China", in the article, you can do a very short note, such as " U.S. President Barack Obama's visit to China has aroused the concern of the people of the country Texas citizens are also keen to pay attention to this, according to Xinhua news agency reported that "behind the Xinhua news, oh, so your search engine on your articles will be more than you collect news directly, so directly affect your search engine in the whole station included." That's just some of the insights I've had after studying Baidu's instructions, in fact, to do the site optimization, it is important that your content, even if you get the search engine calculation formula out, according to his calculation formula to do optimization, to achieve a short-term ranking by the front, then when the search engine calculation mode changes, you will lose the candle. Do the site, do is the content rather than form, your site to do beautiful, no own content, which is wasted time. not be recognized by customers. In fact, the role of the search engine is to let customers find you, so when customers find you, how you retain customers, is what you need to focus on, through the search engine to expand, as well as through the customer's Word-of-mouth publicity, I think when your customers take the initiative to guide your new customers, your site has been invincible. QQ is commonly used tools, as if no one through search engine search "instant pass software" to get the link way of QQ, a gang when a person just learn to surf the internet, the person who teaches him to surf the internet will ask him, have QQ not, have no words to apply for a, when a new internet person typing speed is too slow, someone will tell him , "QQ to chat, talk about typing speed quickly," what is this effect? If you do a local site, when someone wants to find a house, someone told him on a certain site to see good, your site also worry about no customers? I do not believe that a large visit to the site search engine has reason not to improve your rankings.

Vi. some suggestions based on the actual situation of some friends

Here I give some specific advice based on the actual situation of some friends so that they can find the real way to build their own websites.

1, understand the technology of rapid construction of the site's friends, recommend such a friend Low-cost buy a set of templates, the Web site framework to build up, enrich the content, and then their own slowly 1.1 points in accordance with their ideal model to modify, so as to achieve the rapid online site, but also to allow customers to continue to feel the site update.

2, understand the technology to build a step-by-step construction site friends, suggest such a friend, a module to develop a module of the site, not a long, in the site to make plans in the early stage, the customer to make a notice, so that can form a more persistent customer stickiness.

3, do not understand the technology to quickly set up a website friends, suggest such a friend to buy a set of their own relatively satisfied with the whole station, and to package installation settings, the battle is best with some data, so that the site can operate online, save time, rapid expansion. If you need to improve the Site page and function, it is recommended to find a part-time staff to provide you with full service.

4, do not understand the technology want to build the site step-by-step friends, suggest to find a part-time network of people, to provide you with full service. But you have a specific plan for website construction.

Well, this time it is written, I will be in the specific aspects of the construction of the site to write their own insights, welcome everyone to pay attention!

This article by the www.ytpay.com webmaster feeds!