Discussion on taxi information screen causing media craze

Recently, a taxi accident in Shanghai, the company operating a taxi information screen to the forefront of public opinion. Although the Shanghai media has made the report clear: touches the media is not the accident related responsibility person. But the interrogation of public opinion continues, which is worth touching the media and other companies engaged in car video industry to ponder. How does a taxi dock with the new media? How to bring good to passengers, not harassment? Experts say the headrest screen has become a widely used product in the industry and is no longer just standard for luxury cars. BCC Communication Group has developed the CMMB Car TV terminal with China's three major auto group cooperation, car head Pillow TV terminal will walk into ordinary people's car life, excessive amplification of risk or demonizing it is obviously not rational. Zhao, vice president of China Traffic Management Association, said: Taxis are a part of the city's public space, warm, convenient, user-friendly is the characteristics of taxi space. Car Information screen, is a new technology application, is an information tool, not only has the commercial advertising function, also has the social service function, we should not all negate the product the positive value, the Government may guide and the management, guarantees the product safely at the same time, causes it to maximize the public service value. Now people take a taxi often contact with the car after the driver Head Pillow Information screen also has information services, including drivers, road conditions, catering, entertainment, public information push, and so on, passengers can touch click to choose Browsing. In addition, passengers can also through the car Information screen for satisfaction assessment, pay fares, both information collection and interactive functions. Future face recognition, smartphone interaction can be integrated into the application of taxis. Mobile payment, Map services, life services, tourism routes will also become the future trend of taxi services. In developed countries, car screens are also promoted and applied in taxis, for example, as early as 2007, New York the first to require a unified car micro-television in the city's taxis. The media said they were also aware that the public questioned the underlying cause, perhaps not in the car screen itself, but in its content, advertising, public services less, the future will dig deeper into the value of public services products.