Discussion on the application of 4P in website operation

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I want to do the website, start from learning ASP and Ms Sqlserver,access, HTML beginning. Later, gradually learning to operate the website, this aspect is a personal groping, there is a Web site to see some of the operation of the article, and peer to do some discussion. Because you want to maintain the survival of the individual and the family so only in a full-time part-time job to run the site, but the work is not very busy. But the family also has a lot of things to deal with, so the time to maintain the site is not long. This runs a local second-hand site for four years. Although I run the site is not successful, some people seem to even fail, but I have gained some experience of the same as I have been groping friends are valuable, so take out the industry to share.

There are 4 p theories in Marketing: Product products, price prices, place channels, promotion promotions. For these four aspects, I find out the corresponding aspects of the site in the course of operation.

First of all prduct products corresponding to the beginning of the initial site of the product market demand analysis, user positioning, as well as the site's function development. For example, I am now operating in the Victory Blue Shenyang Tutor Network I was originally based on the Shenyang market tutor and students of mutual needs, for them to build a bridge and came into being. Of course, the user is Shenyang want to find tutors and students want to find teachers. The website function realizes through the network student and the instructor to carry on the more comprehensive understanding, the appointment, the mutual exchange, finally found each other most suitable.

Second, price prices correspond to the way the website operates. Some websites are free to operate, and it takes a lot of traffic to get revenue from an ad consortium by getting lots of traffic. I am running the win Blue Shenyang Tutor Network is through the introduction of teachers and students matching success after a small amount of intermediary fees. I think this way is to provide users with the service after the collection of users is completely risk-free. Some people would like to be free on the perfect, in fact, I have thought about it, but an efficient site maintenance requires energy, financial resources, so I really have no way. Can only charge a certain fee, these fees are also to protect the Web site more and more good economic base.

Again place channel corresponding to the site operation of the exposure rate, accurate is effective crowd exposure. We operate the site's small webmaster favorite way and also works is the Search engine optimization (SEO), if the search to get a good ranking, the site traffic will increase, and these traffic is through the keyword, also ensure the effectiveness of the flow. So the webmaster must be website optimization, soft writing. In addition, the webmaster can also join some other webmaster friends to do some cooperation, such as links, of course, not limited to this.

Finally promotion promotion of the site to operate the site design before the vision and operation of the site operators of the service. I am running the win blue Shenyang Tutor Network vision is to provide teachers, students an efficient and reliable platform. From this vision, the blue staff will serve our teachers and students, to provide them with the standards of convenience, so that students and teachers satisfied with the termination. Do the website can not only stare at the money to see, that will feel very tired and tired. Just as people live without money, but money is not the only pursuit of life.

This is what I think of the 4p in the operation of the website, I know that the longer I run the website, the more I will find myself yesterday's small, find a more open mind, and also make sure that I need to explore more in this way. I have friends who have written to me that I will seriously think about, through the exchange to make us grow together.