Discussion on the application of video cloud computing in NGB

When it comes to cloud computing, two of the industry's friends are rated "very hot" and "too concept". Cloud computing is very close to us, it giants in various media are talking about the epoch-making changes brought about by cloud computing, on the other hand, cloud computing is "very far", different operators stand in their own fields and perspectives, the cloud has a different understanding, is the elephant invisible.

Let's look at cloud computing from a few different angles. From the perspective of technology development, cloud computing is a development of distributed computing, parallel computing and grid computing, a result of the hybrid evolution of virtualization, Utility Computing, IaaS (infrastructure as services), PaaS (Platform-Service), SaaS (software as a service), and so on. From a business model perspective, Cloud computing provides a business model for new information services that are paid on demand. From the industry's success, we see cloud products and services from companies like Google, Amazon, Salesforce and VMware.

Standing in the development of the radio and television industry, what can cloud computing bring?

Next-generation broadcast network, triple network integration for users to show a large fusion scene, each family enjoy 40M of access bandwidth, can easily enjoy the online high-definition movies, whether at any time, any place, using any terminals, users can enjoy a wealth of business. We see that high-definition, multi-business integration is the future consumer media industry trend, under this trend, from the technical framework, business model perspective, cloud computing is an ideal choice.

First of all, from the technical framework, cloud computing is very suitable for the combination of three networks and radio and television application Mode, cloud computing uses virtualization technology that greatly saves the cost of IT infrastructure in the data center, supports the ability to carry multiple business operations on the same set of IT infrastructures, and assists in the loading and operation of various value-added services in the data center At the same time, using the centralized processing advantage of cloud computing, it improves the operation efficiency of IT infrastructure and reduces the energy consumption of the whole system. From the current network business type analysis, whether it is the Internet or communication network, video multimedia business is to occupy networks and storage resources, such as the most business. From the direction of business development, video multimedia business high-definition pace of the accelerated, in such a demand driven video class business will occupy more resources. Building a business platform for content storage and distribution based on cloud computing technology architecture will greatly reduce the cost of network operation. Digital TV services are processed via set-top boxes, set-top box terminals of a wide range of different capabilities, is caused by the current digital TV business slow development of a major obstacle, cloud computing through the cloud in computing and processing, greatly reducing the hardware and software requirements of the terminal, so that the low configuration of the terminal can support more and more complex business. With the interactive interaction of digital TV and the development trend of the whole media, the terminal fusion scheme using cloud computing is more suitable for the development of the three-screen application and other innovative business.

Second, the cost-free, innovative business model of cloud computing makes the use of it technology much less costly, and no matter whether it is a business provider or an end user, there is no need to focus on the specifics of the various it technologies and focus on its business logic and business model. A vivid example of a cloud-computing innovation business in foreign countries is the start-up-animoto, a company known as "0 asset facility", built by some filmmakers, who hire amazonwebservices and Rightscale as their hardware and software infrastructure, Images and music clips submitted by users are produced in a cloud platform that is comparable to Hollywood blockbusters and can be shared across the web to friends. In the era of cloud computing, end users do not need to buy expensive software media, and do not need to install complex software, can use a variety of cloud applications, through the need to pay this more reasonable way to reduce the cost of information services. With the long-term accumulation of content creativity and production field, radio and television practitioners are in the upstream of the consumer media industry, and the industrial change brought by cloud computing will bring more innovative models to the information industry.

As the "big Shift" compares cloud computing to the development of power networks, "cloud computing has a role in technology like the power grid's role in power generation", with power companies using power networks to make every household have cheap access to energy, making people " Take advantage of these cheap energy sources with incredible creativity. What cloud computing brings to industry is the ability to use more creative energy for cheap IT resources, which can dramatically change the operations and service patterns of the industry, including the radio and television industries.

In the next Generation broadcasting network, deployment of video cloud computing, can greatly reduce the set-top box terminal upgrades and maintenance costs, to achieve "0 clients"; users can play a variety of large games through the set-top box, such as the need for the category of flying, ghosts and other large games, to provide users with "extraordinary user interaction experience."

In the current next generation network's strategic transformation stage, the video cloud computing helps the radio and television operators to enhance the core competitive power unceasingly, provides the user with more innovative business experience, wanders in the next generation network industry fusion tide.

(Responsible editor: The good of the Legacy)