Discussion on the choice of SNS website application

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Personalized application is a distinctive feature of SNS website, a variety of applications make SNS site full of vitality. SNS platform and third-party developers for SNS sites to provide the number of applications hundreds of thousands of, SNS webmaster in these applications should have a choice, can be more conducive to the development of the site.

Referred to the local SNS Web site response strategy "games such as wine, local SNS can not drink", this article continues to Ucenter home powerful flexible manyou Open platform Third party application development platform for example, talk about SNS website personalized application choice.

Why should we choose the application?

1, the application quality is uneven. Although the SNS platform for Third-party developers of the application of products has been a rigorous audit, but because of the application of a variety of applications, a wide range of application quality is also different, so SNS webmaster also need to apply two times to screen, make a reasonable choice;

2, the application involves the user experience. The quality of all kinds of applications directly related to the user experience, so SNS webmaster should first do all kinds of application of the trial, hands-on experience, refine, and constantly optimize the experience of improving site users.

Second, how to choose the application?

The choice of application, is the need for SNS webmaster Good Ucenter Home Senior management MYOP application. To the application of the choice, the most important thing is to grasp the level of application. According to the quality to differentiate, each kind of application should have the recommendation, the default, opens, closes four kinds of levels. Webmaster should be based on the quality of the application itself, these applications are differentiated treatment, highlighting excellent applications, close the bad application, only in order to make the application platform to maximize the role of the play:

1, take the essence of application

For the essence, excellent application, should focus on recommending. Webmaster can set these applications as default or recommended applications, so easy to form a virtuous cycle, so that the role of application such as snowball gradually achieve maximum.

(1) to meet the needs of users of the application. One of the best applications is to be able to best meet the needs of users. This kind of application most can try to figure out the user's mind, stimulate the user in the application has the unceasing pursue mentality. such as "Super Tycoon", "Friends buy and sell" and so on, these are Ucenter home official website default application;

(2) The application of active website atmosphere. A good application can play an active role in the atmosphere of the website. such as the invitation of friends, the list of functions such as to enable users to harvest the enjoyment of interactive communication in the application, so that users learn to continuously strive for and beyond;

(3) The application that participates in the cycle. There are some applications that are not available to play at any time or at all, and are involved in a certain cycle. In this way, the user in the process of regular participation, and gradually enhance the application, but also to the SNS website itself recognition and trust. such as "Daily Progress" and so on;

(4) Integration in the application of the website. Applications are embedded SNS website, and SNS site seamless matching, but some applications do more meticulous, such as some applications in the head can display SNS site name, although only a small detail, but enough to see the developers trying to apply and the site into one of the good and bitter intentions;

(5) with one hundred applications. Most applications revolve around only one theme game or activity, and there are applications that can be used in one hundred, with tens of thousands of small applications in an application that are more popular. such as "Game room", "games bar" and so on;

(6) The use of the intention to do, often updated applications. If an application is made by the developer with great care, every detail of it will naturally be flawless. This kind of application is easy to get SNS webmaster and website user's approval. For example, in the application to add an "update Log", the help page to introduce more detailed and so on, can be done with the use of the application is worthy of webmaster recommendations.

2. Poor application

For poor quality applications, we should learn to give up. Owners can choose to turn these applications off. The so-called "Ningquewulan", the site applied in fine not much.

(1) Open application. Some applications often appear as system maintenance prompts, or can not be opened directly;

(2) Single function application. The application of a single function is unlikely to form a loyal user;

(3) The application of trickery. The name does not conform to the substance, and this application belongs to the typical garbage application;

(4) Functional repetition of the application. In fact, there are many applications in the application platform is only different names, and functional principles are the same, such as hugs, kisses, electricity ... If this goes on, this application platform can be infinitely big, all the verbs are used, kick him, hit him a punch ... In the same ways, the creative value of the application is not saved by repetition. Therefore, for these applications there is no need to open all, not necessarily all the default, the same type of application to choose a more functional, more user-friendly interface;

(5) The application of the Third Party website Exhibition window. There are a lot of applications opened in essence is a third-party Web site, a framework, links to point to all just on the third party site, but the SNS site itself? I'm afraid it's just a PV, right? At least in the author's opinion, this is not an application. If each site is framed to act as an application, does the application platform still have its meaning? I will not take my site to other sites to promote;

(6) The application of advertising in the sky. Third-party application developers and SNS Webmaster is really a pair of contradictions, in the principle of mutual benefit, developers want to be recognized in their own applications at the same time, can earn some extra money, and stationmaster in Xin enjoy the application of "Falling from the sky" at the same time, in order to take care of the user experience is unwilling to accept such ads. Third-party applications preferably do not exist advertising, at least I think so;

(7) The application which is incompatible with the website reality. Some apps may seem stylish and interesting, but they don't necessarily match your site type. For example, your site is to serve a small local site, and the economy is underdeveloped, but you let the site users are the local people eat ice cream or play stocks all day, the effect is certainly not ideal. (Text/Flight Network)