Discussion on the choice of the domain name of talent website from brand, convenience, friendliness and comprehensive consideration

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Talent Network is currently a grassroots webmaster Internet entrepreneurship is a hot, many owners because of their own work or geographical reasons, chose to create a network of industry talent or local talent site, however, many now began to build talent site webmaster began to face a headache problem: How to choose the domain name?

I also run two talent site, and joined a number of talent station Webmaster Communication QQ Group, found in the group is a very significant feature, that is, some webmaster hands have a large number of domain names, and the domain name are relatively outstanding, I also through the search for their own plans to build the local talent network domain name, basically as early as a few years ago by others registered.

Then the talent site how to choose the domain name, user-friendly understanding of memory, but also on the search engine has a good affinity? We start the analysis from two sites. My current two sites for the industry station, domain name for http://www.nzrcw.com, a local station, domain name for http://www.0736zpw.com, then these two domain names in the end good?

Of course not, in my mind at least it is so, because according to users and search engine habits, I think the choice of the domain name of the talent network should be closer to the following:

One: Local station preferably adopt area code +job method

Many stationmaster say this I all understand, but why should so choose? In fact, this has a good customer experience for both users and search engines. Many people in the choice of domain name, all feel the use of regional pinyin +rencai, or regional pinyin +job, so do for the search engine is undoubtedly friendly, because through the domain name, Baidu and so on know you are such a talent net, but will not be too long? For example, Ordos talent Network You also have a eerduosirencai? So it is too long, not convenient for users to remember, but you use the area code +job, Baidu can know that you are the local talent network, and pinyin has the same effect, why? Because in Baidu's Open data, He must know that 010 is Beijing, 021 is Shanghai, job maybe Baidu started not to know that this is the meaning of talent network, but through the 51job, as well as other web site search habits, Baidu to now has a good understanding of the area code +job way, to achieve and pinyin basically the same effect, convenient optimization, convenient memory. Some people like to use the first letter of the website keyword collocation, such as BJRCW, so that users know is the Beijing Talent network, but the search engine will be a long time to know.

Of course, the area code +HR also has the basic same effect, but whether the user knows again when ponderation.

Second: the choice of suffix

Unexpectedly the above method is a popular choice, then everyone will say, basic are difficult to register, yes, now can say most of the area code +job domain name are registered, then how to do? com,.com.cn,.cn all gone, I'm a big one. You can think about it. CC, this suffix now seems to have a certain degree of acceptance.

Third: Creative domain name

Creative domain name in the talent network there are many, such as the Qilu talent Network, this is the station of Shandong Talent Network, there is no Jianghai talent network, is Zhejiang region, these in the domain name also embodies the idea, but the disadvantage of this domain name is the first and Baidu difficult to be friendly, but the biggest advantage is once done, that is the permanent brand, At present these also all apply for the trademark, the development is very good.

As for a lot of creative domain names, it is difficult to understand, such as XXLC, this domain name meaning that the webmaster understood as a wolf only nets, there are XXYCW, this is such a network of excellence, should be said to be quite inferior.

Now for the first paragraph I started with my two domain names, the first key word is the agricultural personnel net, I use is the first method does not advocate the way: Use the keyword the first pinyin, may many people absolutely big, the convenience customer remembers, but really is not good to the search engine; the second domain name is the Changde talent net, This is the real creative domain name, because there is no good choice, this customer is also difficult to remember, Baidu is not good.

So everyone in the talent site, domain name selection can be from the brand, convenient, friendly and other aspects of comprehensive consideration.