Discussion on the construction of inner and outer chain

Abstract: Actually very early want to discuss this problem, since Baidu changed two algorithms, spiders crawl also quietly and before different. Or I will not ignore the Baidu algorithm, the construction of the internal and external chain to explore. Think I don't do outside the chain has been a long time (refers to the special

Actually very early want to discuss this problem, since Baidu changed two algorithms, spiders crawl also quietly and before different. Or I will not ignore the Baidu algorithm, the construction of the internal and external chain to explore.

Think I don't do outside the chain has been very long (refers to spend time deliberately to do outside the chain), before I do the most outside the chain is in the forum signature file to do outside the chain, the effect is very good so every day to the forum post. Since the Baidu algorithm updated, it is said that the signature outside the chain has not been reliable after I lazy to go to the forum, because many forums do not allow posts in the outside chain, put a link text can not play a key role, other outside the chain method many many, In view of the more trouble I also do not bother to do (of course, the production of WordPress theme brought about outside the chain). About writing soft text or submitting to a large site, such a chain of the way I have tried, but almost failed to end (so I have been thinking, in the end is my article is not good, or I write a bad article?) ）。 Here I would like to attack the other webmaster, your station, although more than a little bit better, but you as so high? It seems as if sham to write to you is to ask you to publish. How irritating!

Good gossip first said here, and then specific discussion about the internal and external chain, novice webmaster or is in the confused phase of the webmaster should do.

First, the site within the chain construction

About the inner chain, I recently in the article on the emphasis mentioned that this is very important, more important than the outside chain. The inner chain plays a key role in a Web site. It can be said that there is no internal chain building or a messy site can not be called a site. A good internal chain system allows users to immediately understand what the site is mainly about, and quickly find what they need. And for search engines, a good internal chain system can make the pages on the site by search engines correct, fast, valuable index.

1. Home Chain Construction: Important page in the homepage must have a link

In fact, the page weight is not important, only you know. In fact, for visitors, you which page is important, which article is written well, just enter your site is unknown. Visitors can use the search box, use the comments to search for or find their own or popular articles, but search engines do not. Search engines simply crawl through links, where to record where. So to ensure that important pages have links on the home page, so that the crawler can more easily index the key content on the site, of course, the best way is to build the chain must be rational and orderly, well-organized, so that search engine crawler orderly index on all important pages on the site.

From the above (also including my own experience), a site on the home page needs to be reflected to all sites that contain the relevance of the site and reflect the site positioning of all the "important" pages linked. This link is not exhaustive, but is representative. These page links visually tell visitors and crawler important and popular articles, and visitors to the site can visually find what they want (not through a search box or Drop-down menu).

2. Inner-page chain building: Link Network to complete

On the inside page, some of the stops just reflect the content of this page as well as the previous article or the next article, which is completely inadequate. The link building within the page is also very important, this relationship between visitors and spiders can not be smooth transfer, if not smooth transfer or turn back to the beginning, then your site has a dead end or circle, so that visitors and spiders can only dock or stranded.

In the inside page, the link of the website also must form a network, the so-called "Internet" these three words embody meaning is this. All the pages in the page must be able to link up all, so that the internal chain system is enough complete, spiders can do whatever they want to climb.

The inner pages of the site, must have "back home" or to "specific categories" of the link, it is best to have a like "home-category-category under the article" such a breadcrumbs link. So that you can always tell visitors or spiders, "Where am I now, where to go next, how to get out ..."

Second, the website outside the chain construction

About the chain, this article said, Baidu's revision of the chain of influence is very large (of course, domestic now mainly for Baidu to do optimization). Some of the chain we can do, some outside the chain we did not effect or have negative effects. So outside the chain this thing becomes more difficult (only for grassroots webmaster). I don't know where to start.

To put it simply, the chain can be done in those places at present. I think the best outside the chain or in the weight of the site weak text, submission, and then the link in the article is more excellent links, so that not only can bring spiders, but also can bring visitors. Of course, some of the forum posts, the link in the post is quite good, is that such a forum can hardly be found now.

In addition, we can use some of the products to do outside the chain. such as Baidu know, Tencent Search, Baidu Bar, Baidu Library in the link is quite to force, and then some network blog links: Light blog, netease lofter blog, Sina blog, Sina Light blog, Douban, netease blog, blog bus, Sina Weibo, Tencent Micro Bo, QQ space, Baidu Room ...... Such a large web site to provide the blog, microblogging links, such links value is also good.

Of course, in addition to these, friendship links I do not say more, friendship links is the most intuitive and most effective link, this I am talking about the webmaster should be how to treat the friendship link has been detailed mentioned in the article.

Finally, I would like to mention that the simplest way to increase the external chain is to use the Share button to provide the chain. Now more popular types of sharing products are: Baidu share, no find, bshare, add nets, share the home.

Third, link construction details

Of course, do links can not be done casually, do link is also skilled. Just put some links can only be less.

1. Use anchor text

Using descriptive anchor text (clickable text in a link) can help search engines and users better understand the content that will link past pages. If you just leave a link or use text such as "Click here" to do the link, you know the effect.

2. Do some outward link appropriately

A Web page, an article do not deliberately taboo put to the outside of the link, because put some appropriate good outward link and will not be a lot of weight out, on the contrary will increase the relevance of the page. Originally the Internet is interconnected, and relevant outward links can provide users with more in-depth information on this topic and give readers a unique view of your existing resources. It can also enhance your credibility by showing that you have done a detailed study and have expertise in a particular area that allows you to build relationships with other experts. This is only part of the outward link which is also friendly to the spider.

However, then again, a page contains too many links to the site effect is negative, pay links and spam links are best to add "nofollow".

Four, the beginning of the chain outside the invisible link

In fact, in addition to outside the chain there are many "invisible" links need to webmaster development. I'll give you some examples here.

For example, you can launch some products, products can add your link: Do some source code, the source code left copyright; Some txt format of the tutorial or write some of the TXT format of the novel sent to the Internet, txt to indicate their links.

You can also send out some tutorial videos to the Web, and the video will be labeled with your own website address.

These are some of the invisible links, these links may bring you a visitor, but also may bring you a reputation.

Written in the last

Do link is just for the site's ranking and weight, of course, you do not pay attention to these, or your site is just a record of their lives, then you can be indifferent.

Said many times, do not pay too much attention to "SEO", in fact, said it is not a thing it is not a matter. For the site, the content is kingly. No good content, you do outside the chain, do optimization is purely nonsense.