Discussion on the construction station and profit experience of University City Forum

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University City Forum is the university market, business people are very clear, students are better money, can be in the middle of the students have a good reputation and promotion effect, businesses are willing to spend money to advertise. This is my idea at the beginning of the construction station. After several months of efforts, and finally achieved a monthly thousands of of stable income, but also a large number of fans have become the backbone of the forum. It's not hard to feel like a student forum. Below to share their own experience, hope that interested students can learn from.

1. The preliminary investigation of the University City Forum construction Station

One of the most important aspects of early inspection is competitor analysis. I do is Zhongqing Tiger Creek University City Forum, there are 11 colleges and universities, mainly Chongqing University, Chongqing Normal University and so on, can be said that the number of the object is quite a lot. When the station, each school already has its own forum, but the university City side and the old Campus Forum has separated, therefore the university town student in the school own forum's active degree is not high.

As far as the University City Forum is concerned, there are already 3 large community websites, Tiger Creek College students ' network, Chongqing University Students ' community and college students to play. A closer look, although 3 sites are relatively large, features and coverage of the content is also very rich, but each has its own characteristics. Tiger Creek College Students Network is more like a irrigation platform, the number of registered people is the first independent forum of University City; the Chongqing University student community is doing very well in the news and the part-time platform, has provided the very new university student part-time information, also has the very complete University student part-time service system, the follow-up forum active degree is not high; University students to play bar is a business-funded site, the establishment of the main from the students can provide business advice for the purpose, similar to Word-of-mouth network, to provide entertainment, food, play counseling.

2. University City Forum positioning

With a simple analysis of competitors, the next step is how our site is positioned. At first I did not want a comprehensive attack, although I did not do a few successful sites, but many failed to tell me the experience of the site, the more want to do the whole, the more difficult to adhere to. To do the website, it is very important to stick to it.

The current resources or easy access to resources, is the University City of the Association of various schools, they have QQ group, can easily build a group of early stage of the forum staff. We are also building a station is to think about their hands can use the resources is what, in addition to their own, a lot of resources can also be obtained through cooperation, this is your potential resources Oh ~

3. Initial promotional work of the Forum

The promotion of the Forum, has just been said, is currently mainly drawn into the association members. This work, do a lot of things, the best effect is, through the way of cooperation to recruit the initial forum owner. Let the backbone members of the association, active and interested in the Forum students become the forum owner. Let them personally join, these students are very charismatic, through their own QQ,QQ group Propaganda Forum, registration ID, lead post, can have very good results.

4. Content of the Forum

Content is the core of the website, the forum wants to have certain attraction, must have the rich content. University City Forum is not a lot of forums, just at the beginning, the association requires each association to set up a separate section, but this easily leads to the "gap between rich and poor". As little as possible, can have more interaction on it. Web site A lot of content, through the artificial from each school forum selected interesting posts or news, manufacturing onlookers stickers, can have a better effect. And the content is easy to get.

5. Forum profit

Profit mainly through advertising revenue, the university town has a commercial street, these businesses are the first contact. There are a lot of intentions, but the real investment is almost zero. Also to the late, see our site has a certain commercial interests, just began to have. The reason is that there are few businesses in the university town, basically every activity in the school needs to pull sponsorship first thought is these businesses, after a few toss, no effect, we go to contact the site, the consciousness has been very refused.

Therefore, I suggest that we should take a longer view. The businesses we initially contacted were in the city, not the advertisers they usually contacted. Some of the more successful, such as cooperation with group buying network, in the university city students to promote products (the first income, promotion effect is very good, feel less money, but very encouraging team morale); With the board game class, KTV business cooperation (this type of business customers are mainly students, is willing to participate in promotional activities); But it can arouse the discussion atmosphere of the forum, (a) to expand its influence in schools); Cooperate with school activities (completely free, enlarge the website popularity); cooperate with tour company (currently being actively preparing the merchant, the merchant is very willing to cooperate with us, this aspect has the market very much, suggested that after doing similar university website schoolmate can start from the traveling, Small scenic spots, low-cost suburban tourism projects are very popular, we have a forum in the future are also interested in launching their own small team tourism projects.

More ways, not one by one example, profit based on the flow and quality of traffic on the basis of the University forum is a student gathering, with such a breakdown of traffic, very easy to convert to the site's profits.

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