Discussion on the details of Enterprise station optimization

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As a seoer, most of the people in charge of the company's official website optimization, and those who have a certain base of the veteran is not responsible for some of the big Web site optimization is already switch to do the electric business, marketing or other industries to go, what causes the career change is not more said. The purpose of this article is to write to those who do business site optimization friends, the cliché of the problem, veteran can be ignored. What are the details of Enterprise station optimization?

Weight dispersion leads to weight difficulty accumulation

Most of the corporate web site will be similar to the "recruitment information" "About Us" "Contact Us" so several pages, for the enterprise itself these pages is an essential part, and for us to do SEO optimization of friends, these are actually for us to do optimization is not what to use, will only let the overall weight of our site scattered past. Many friends do not notice these details, so in the optimization of a period of time after the discovery has not accumulated weight, or that the site itself is the right to heavy, but by these "useless" page to divide the past.

Another factor is the 301 redirect problem we often talk about, and 301 uses a lot. For example, some sites because of the change of domain name, will be used to 301 old domain name jump to the new domain name, so that can make the old domain name can also be accessed, but more factors are the weight of the old domain can be passed to the new domain name, not only will not affect the user experience, but also to transfer the role of weight.

For these weight dispersion problems we can use the nofollow tag to block out the page does not participate in the rankings, so that the weights together. You can also use the 301 redirect method to avoid weight dispersion. About the use of nofollow labels need to use friends can go under Baidu.

External chain release details determine success or failure

The role of the chain of the author is not here nagging, I believe that as long as the contact with the SEO people understand. If even this is not understood, I have nothing to say. Now Baidu for the outside of the chain of the blow is also more and more serious, so the chain for our site success or failure is very important, or even a lot of sites down the right or k is because of the reason for the chain. So what details do we need to pay attention to when we do the outer chain? I have seen many people posted outside the chain are to some forum post back to a lot of links, such links for the site can pull down the weight is not big, and a page not only on your own left a link, where others also left a large number of links, Is such a link useful to you?

The quality of the chain is based on the industry-related, and can provide users with information on the content of the link, so the industry's relevance is important. Most people engage in a device industry site to some webmaster forum to send out the chain, for these outside the chain, I can only say that there is no hair. There is a threshold of the outside chain will have its value of existence. If you can not find the relevant industry site to send out the chain, you may try to find some of the high weight of the site, through the way to write content to get outside the chain, preferably a page is only your own a site outside the chain is the best. A chain like this is worth more than dozens of of your junk. And also can avoid the chain because of garbage to bring you down the right K station and other unnecessary trouble!

Site title and positioning crowd

We do not say how to write the title of the site, first of all to see the current status of corporate Web site. Most of the enterprises in order to better update the content of the site will open a number of relevant industry article columns out. The author analyzes the role of these columns in addition to provide relevant industry knowledge, but also can better carry out the optimization of long tail keyword development. Few people imagine what these long tails can bring to us. Give you the first place with the flow? Can bring us a career change is the key, if these long tail words can only bring us flow, but not our target users can not bring us a career change, then we did what use? Is it just for the sake of a better update of the site? So that doesn't distract us from the weight of the site? All the first site of the crowd positioning is important to determine these factors before the better to build the site. On the contrary, if these long tail words are useless to the enterprise itself, then we have no need to do it. As long as a good home page ranking so that it has targeted users to further form the transformation of the OK, no need to make it so complicated.

The above is only the individual for the Enterprise website optimization some difficult to see the details of the problem, do not know whether these people can think of understand, if not enough detail can be discussed with the author of the exchange. At the same time also hope that more to optimize the corporate web site friends to bring help. This article originates from the http://www.xiaozinv.org/by the real name Network marketing Zhang Shoujin translation First A5 stationmaster NET, reprint please indicate the source of text origin!